02/10/2018
Facebook allows us to customize advertising as flexible as possible.
We give you a small useful article about what constitutes an effective tool for Facebox, namely, a look-a-like audience.
LAL, look-a-like, similar audiences are all names for the best tool for targeting Facebook and Instagram. It works on the basis of individualized remarketing audiences. These audiences are collected, taking into account a number of criteria from different sources.
Individualized and similar audiences allow you to work with a hot and warm, potentially interested audience. The maximum hit in the target.
👉Individualized audiences - these are remarketing audiences where your former, current or potential customers gather: visitors to a business page or site; People who have interacted with your content and/or committed targeted actions.
👉Similar - these are audiences created on the basis of a certain source (an individually selected audience). People who fall into such a list are most similar to the source according to a set of criteria, for example, gender, age, geo, interests, behavior in the network. Similar audiences are an effective tool in targeting, they allow you to show an advertisement for exactly the audience for which, most likely, the offer will be relevant.
With the help of similar audiences, you can find new users who, by their preferences, purchasing power, behavior, will be similar to your customers. That is, in this way you can attract new customers. Such advertisements for a “warm” audience are often much more effective than campaigns with standard targeting.
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