02/06/2026
June is dominated by one event: the FIFA World Cup. But thatβs not the only opportunity to capture sports traffic π
β½ Football
June 11 β July 19 β 2026 FIFA World Cup (the biggest sporting event of the year, massive global traffic, and premium CPMs)
World Cup key dates of June:
June 11-18 β Group Stage, Matchday 1
June 18-24 β Group Stage, Matchday 2
June 24β28 β Group Stage, Matchday 3
From June 28 β Round of 32 begins
π Cricket
June 10-14 β ICC World Test Championship Final (UK, huge interest from India, Australia, England, and Pakistan)
June 12 β July 5 β ICC Womenβs T20 World Cup (UK, one of the biggest womenβs cricket events globally)
June 18 β July 18 β Major League Cricket (USA, growing cricket market with strong South Asian audience)
πΎ Tennis
June 4-7 β Roland-Garros Finals (FR, Grand Slam peak traffic)
June 15-21 β ATP Halle Open (DE, major Wimbledon warm-up event with strong EU audience)
June 29 β July 12 β Wimbledon (UK, global tennis audience and premium traffic)
π Other
June 2β7 β Indonesia Open (ID, one of the biggest badminton tournaments and a major Southeast Asia traffic driver)
June 4β21 β NBA Finals (USA, basketball audience spike)
June 15β21 β World Boxing Cup: Stage 2 (CN, strong engagement across Asia)
Want to make the most of these traffic peaks? Weβve already shared practical tips on how to prepare campaigns for major sporting events.
Watch the video: https://youtu.be/SBWD0o8FuPg