30/07/2026
If you built audiences during the FIFA World Cup, now is the perfect time to put them to work. Use August’s packed sports calendar to reconnect with engaged users through retargeting and keep your betting campaigns performing as new competitions begin.
⚽ Football
Jul 24 – Aug 26 – ASEAN Championship (Southeast Asia; regional football traffic)
Aug 11-20 – CONMEBOL Libertadores: Round of 16 (South America, strong engagement during the knockout stage)
Aug 12 – UEFA Super Cup (AT; European football season opener)
Aug 16 – Women’s Africa Cup of Nations Final (MA, peak women’s football audience in Africa)
Aug 15-28 – Europe’s major football leagues return: La Liga, Premier League, Serie A, Ligue 1, and Bundesliga (ES, UK, IT, FR, DE; season kick-offs driving football traffic across Europe)
🥊 Combat Sports
Aug 1 – UFC Fight Night (SRB, European fight card)
Aug 8 – UFC Fight Night (US, main card event)
Aug 16 – UFC 330 (Global, major PPV event)
Aug 23 – UFC Fight Night (US, strong MMA audience)
Aug 29 – UFC Fight Night (CN, growing MMA audience across Asia)
🌍 Others
Aug 7 – Sep 20 – Caribbean Premier League (Caribbean and South Asia; peak T20 cricket traffic)
Aug 12-16 – International Premier Kabaddi League (NL, growing South Asian audience)
Aug 19-23 – England vs Pakistan, ICC World Test Championship (UK and South Asia; peak Test cricket engagement)
Aug 21-23 – Formula 1 Dutch Grand Prix (NL; global Formula 1 audience)
Aug 21 – Sep 3 – Mediterranean Games (Southern Europe and MENA; regional multi-sport audience)
Aug 27-31 – England vs Pakistan, ICC World Test Championship (UK and South Asia; peak Test cricket engagement)
Aug 30 – Sep 13 – US Open (Global, final Grand Slam of the season)