AdvGo42

AdvGo42 ADVGO42 is a digital marketing team with vast expertise in user acquisition for apps and web products

🎉 What a Year It's Been! 🚀As we wrap up 2024, we couldn’t help but look back at the wild ride it’s been for ADVGO42. Glo...
27/12/2024

🎉 What a Year It's Been! 🚀

As we wrap up 2024, we couldn’t help but look back at the wild ride it’s been for ADVGO42.

Global reach, tailored strategies, and endless cups of coffee – This year was a marathon, but hey, we love the hustle. ☕🏃

Buckle up – here are some of the highlights of our year!

🎮 Turns out, KPIs don’t stand a chance against our campaigns! 💪See how we helped our client, IDLE RPG game, achieve high...
05/12/2024

🎮 Turns out, KPIs don’t stand a chance against our campaigns! 💪

See how we helped our client, IDLE RPG game, achieve high ROAS and dominate the charts.
📩 Ready to level up your marketing? Let’s chat and make your KPIs our next target!

Looking to achieve high ROAS for your mobile game campaigns? 🚀 In our latest case study, we reveal how we achieved a 52%...
19/11/2024

Looking to achieve high ROAS for your mobile game campaigns? 🚀 In our latest case study, we reveal how we achieved a 52% Return on Ad Spend (ROAS) by Day 7 for a leading RPG mobile game using strategic testing and optimization across Google and Meta Ads. Swipe through our detailed breakdown of the key steps, challenges, and winning insights that led to outstanding campaign results. Ready to elevate your ad performance? Check out the full case!

🚀 Struggling to drive the right users or scale your digital campaigns effectively? Our latest carousel showcases the ser...
14/10/2024

🚀 Struggling to drive the right users or scale your digital campaigns effectively? Our latest carousel showcases the services we offer to help you achieve your goals. From user acquisition strategies to data-driven creative production, we’re here to support your growth every step of the way.

👉 Swipe through to discover how we can help your app or web product grow. Have questions or want to explore potential collaboration? Don’t hesitate to reach out – we’d love to discuss how we can help you succeed!

🚀 Four Tips to Maximize ROAS of Your iOS Campaigns in 2024!🚀Navigating iOS campaigns has become more challenging, especi...
05/09/2024

🚀 Four Tips to Maximize ROAS of Your iOS Campaigns in 2024!🚀

Navigating iOS campaigns has become more challenging, especially after iOS 14.5 and the introduction of App Tracking Transparency (ATT). But don’t worry – we’ve got you covered! Here are four essential tips from the AdvGo42 UA Team to optimize your iOS mobile app campaigns:

1. Advanced Privacy Frameworks for TikTok:

Turn off AppsFlyer’s Aggregated Advanced Privacy (AAP) settings to enable user-level attribution. This adjustment allows you to maximize your TikTok campaigns with Advanced SRN integration, ensuring accurate measurement while still respecting user privacy.

2. Explore Web2App Campaigns:

🔵 Pros:
- Bypass SKAN: Normal data tracking, avoiding SKAN limitations.
Real-Time Attribution: Accurate, instant user attribution.
Retargeting: Enables retargeting, unlike SKAN.

🔴 Cons:
- Complex Setup: Requires strategic planning and design.
- SRN Limitations: Less accurate attribution and no deferred deep linking with SRNs post-iOS 14.5.

3. Be Cautious with Google UAC:

Google’s probabilistic model might miss out on key data points. Instead, focus on sources that provide comprehensive data for a unified view of your campaign performance.

4. Launch Apple Search Ads:

Capitalize on Apple Search Ads to reach your target audience directly in the App Store. Utilize powerful targeting features to enhance campaign effectiveness.

Embrace these strategies to overcome iOS challenges and drive app growth in 2024. Ready to optimize your campaigns? Let’s make it happen!



👉 Read the full article for more insights: https://advgo42.com/four-tips-to-increase-ios-campaign-results-from-advgo42-ua-team/

🚀 Case Study: How We Achieved a High ROAS on TikTok iOS CampaignsOur client, a mid-core mobile game, aimed to scale thei...
19/08/2024

🚀 Case Study: How We Achieved a High ROAS on TikTok iOS Campaigns

Our client, a mid-core mobile game, aimed to scale their TikTok iOS campaigns globally while maintaining a ROAS D7 of 37%+. The challenge? Scaling without sacrificing performance, managing budget increases, and keeping up with TikTok's creative burnout.

We decided to test the TikTok Creative Challenge Program (TTCC):

- It allowed us to scale without overbidding on current campaigns.
- The program provided us with 10-20 fresh creatives per week at no additional cost.
- Regular creative updates throughout the week prevented creative fatigue, keeping the campaigns performing at their best.

The results were outstanding:

- For iOS campaigns, ROAS metrics improved by 2-3x with TTCC creatives.
- On Android, TTCC creatives delivered a Day 7 ROAS of 85%, nearly tripling our KPIs!

Want to know more? Dive into our full case study below!

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