Union Apps

14/12/2022

Check out the latest Marketer Talks episode that features Artem Smirnov, Head of Marketing at Union Apps!

Discover Artem’s marketing tips and tricks, find out when the best time is for a mobile app to scale effectively, and get a list of super handy sources for mobile marketers out there!

Dive in:

Our recent Marketer Talks episode features Artem Smirnov, Head of Marketing at Union Apps, a non-gaming mobile app publisher. Artem spoke on marketing campaigns for subscription-based apps, shared his tips and tricks, and explained when the best time was for a mobile app to scale and how to do so ef...

06/12/2022

We’ve got some great news! The special branded edition of the Paywall newsletter by Adapty x Union Apps is live!

In the freshest Paywall newsletter, you get an insightful examination of 5 paywalls from Union Apps' Head of Marketing Artem Smirnov as an invited expert. Find the answers to these questions in this issue:

🔹How to fit all the essentials into one paywall?
🔹What does the trendy paywall in 2022 look like?
🔹Does using the same assets for creatives and paywalls actually work?

Subscribe to the Paywall newsletter to learn more about the latest episode and get a monthly hand-picked selection of hot mobile paywalls commented on by industry experts: https://newsletter.adapty.io/paywall-newsletter-by-adapty?utm_source=union-apps&utm_medium=partner&utm_campaign=paywall-newsletter-6

19/07/2022

Union Apps x Adapty: a new case study! See how Union Apps leads its clients to millions of dollars together with Adapty 💸

In 2022, two of our client apps have reached their first $1M revenue in partnerships with Union Apps. Both of them use Adapty for in-app subscription infrastructure, analytics, and paywall A/B testing.

Out of this case study, you’ll find out in detail how:

✔️ We arrange processes before publishing an app
✔️ Conduct A/B tests
✔️ Work with cohort data

🏄 Dive in: https://adapty.io/case-studies/union-apps

14/06/2022

Watch Artem Smirnov discuss mobile apps and games with Anton Kuzmin, Liliya Gafitulina, and Bogdan Khashiev from AdQuantum in the online event conducted by Adapty!

Last Friday, they talked about everything that has something to do with mobile app monetization.

Eager to find out more about one-time purchases in apps, campaign optimizations, or trends in monetization? Then find the full video here: https://www.youtube.com/watch?v=XWZAsgiS_S4

08/06/2022

This Friday, 10 June at 15:00 GMT meet Union Apps at the online event conducted by Adapty. Our Head of Marketing Artem Smirnov together with AdQuantum’s experts will discuss the differences between monetization in mobile apps and games and share best practices.

Register now: https://adapty.io/event/apps-vs-games-monetization

29/04/2022

A new case study — Prime Intermittent Fasting

During the first 3 months of collaboration, Union Apps generated a 5x revenue growth for Prime: Intermittent Fasting. This resulted in monthly recurring revenue increase from $17,000 to $83,000 and annual recurring revenue increase from $205,000 to $1,000,000.

Prime: Intermittent Fasting by the Otion Inc publisher is the first fasting app tailored exclusively to women. The app contains an extremely effective fasting protocol, a simple weight tracker, fasting stats, and all the answers to the users’ burning questions.

Union Apps started working with Prime: Intermittent Fasting in November 2021 and continues working to this day.

To learn more about our strategy, tools and outcomes, follow this link and read the full case:https://unionapps.com/s/Fasting_UA.pdf

29/04/2022

1,700,000 new users and 92,000 subscribers in 9 months for the Fitingo fitness app

Fitingo is the cutting-edge fitness app that was developed based on real workout results of more than 20,000 people. Every Fitingo’s user gets a personal trainer instructing them on how to get to a perfect body. The app’s target audience are mostly women in the age between 25 and 45.

Fitingo offered Union Apps cooperation in August 2019. We launched user acquisition campaigns, checked the marketing funnel for weak spots and worked on removing them and increasing LTV.

Apart from the numbers of new users and subscribers that Union Apps generated for Fitingo, we also promoted Fitingo to #2 in the UK and #3 in the US Top grossing in Health and Fitness category in January 2021!

To find out more about this case study, click here:https://unionapps.com/s/Fitingo_UA.pdf