Action Global Communications

Action Global Communications We empower organisations to create meaningful connections that inspire actions and drive impact.

🔴 “The credibility built through communication efforts and public mentions no longer serves solely as a reputation-enhan...
14/09/2026

🔴 “The credibility built through communication efforts and public mentions no longer serves solely as a reputation-enhancing tool. It can directly influence whether a brand is included in the answers users receive when searching for information, comparing options, or evaluating potential partners and suppliers.”

In an exclusive piece for Advertising.gr, Aggeliki Kiofiri, country manager, Greece at Action Global Communications, dives into the new rules of visibility, highlighting why brands must focus on building credible, trusted sources of information to ensure they are accurately represented when audiences turn to AI tools to research, compare options, and make decisions.

🔗 Read the full interview here: https://actionprgroup.com/ai-visibility-when-artificial-intelligence-becomes-a-brands-first-impression/

🔴 Always proud to be part of the conversations shaping the future of our industry.This week, our MENA managing director,...
11/09/2026

🔴 Always proud to be part of the conversations shaping the future of our industry.

This week, our MENA managing director, Euan Megson, had the honour of hosting MEPRA's Leadership Majlis in Doha, bringing together senior communications leaders from Qatar and across the region for an afternoon of insight, discussion and connection.

Held under the theme "The New Architecture of Influence," the gathering explored some of the most pressing issues facing the communications industry today, including trust in the age of AI, leading under pressure, resilience in the face of uncertainty, building influence from the inside, and events as engines of influence.

Many thanks to MEPRA for organising another impactful event and providing a valuable platform for industry leaders to exchange perspectives and explore the forces shaping our profession.

Having been part of the Middle East’s growth for more than 30 years – and Qatar’s for over 20 – we’re proud to support initiatives that advance the communications industry and foster meaningful dialogue across one of the world's most dynamic regions.

🔴 If your brand isn't showing up in AI-generated answers, you're not being considered when decisions are being made.Sear...
09/09/2026

🔴 If your brand isn't showing up in AI-generated answers, you're not being considered when decisions are being made.

Search is changing. Audiences are increasingly turning to AI to compare options, evaluate brands, and find trusted recommendations before taking action.

Here we showcase how we analysed hundreds of AI-generated responses, uncovered where visibility was being won and lost, and developed a roadmap that helped turn AI discoverability into real business outcomes.

Because if AI isn't recommending you, you're not even making the shortlist.

Learn more here 👉https://actionprgroup.com/service/ai-visibility/

🔴 Today’s employees expect more from employers — more purpose, more flexibility, more transparency, and a workplace they...
07/09/2026

🔴 Today’s employees expect more from employers — more purpose, more flexibility, more transparency, and a workplace they can genuinely trust and feel proud of.

In a talent market defined by constant change and intensifying competition, employer branding is no longer optional; it is a critical driver of talent attraction, retention, and measurable business performance.

Discover how we can help you unlock the power of your employer brand ➡️ https://actionprgroup.com/service/employer-branding/

🔴 AI is reshaping economies, industries and opportunities across Central Asia and the South Caucasus at an accelerated p...
02/09/2026

🔴 AI is reshaping economies, industries and opportunities across Central Asia and the South Caucasus at an accelerated pace. But as new infrastructure, investment and capabilities emerge, the conversation is no longer just about technology. It's about visibility, reputation and how organisations and countries position themselves in an increasingly AI-driven information environment.

In this article, Rafael Gabrilian, client service director, Central Asia & CIS, Action Global Communications, explores why communications will play a critical role in the region's next phase of AI-enabled growth.



Read the full article here 👉 https://actionprgroup.com/how-ai-infrastructure-is-reshaping-business-and-influence-in-central-asia-and-the-south-caucasus/?fbclid=IwY2xjawUEs9ZwZG9mAWV4dG4DYWVtAjEwAGJyaWQRMXJVZXVoNVVRVzltQWkzVkZzcnRjBmFwcF9pZBAyMjIwMzkxNzg4MjAwODkyAAEerja70BBA729ewnnddeKO0Klk_SFmQKWSv7f88vlqQOiTbGXHa_EzkQ5_H4U_aem_9l_6YOUMLEy1Ik0Dgd-aPA

🔴 New client alert: Dubai Safari Park.Action Global Communications has been appointed as the official CIS representation...
01/09/2026

🔴 New client alert: Dubai Safari Park.

Action Global Communications has been appointed as the official CIS representation agency for Dubai Safari Park, Dubai's largest wildlife park, home to 3,000+ animals across six immersive zones, two safari adventures and 15 animal encounters.

Last season alone the park welcomed 144 newborns, including a white rhino calf and a giraffe calf🦏🦒

Our team will represent DSP across the CIS ahead of the park's Season 8 opening in October, driving trade development with tour operators, agency networks, DMCs and airlines, sales activation and networking events, joint marketing programmes, PR and digital campaigns, agent training and fam-trips, reinforcing Dubai's "wild side" on the CIS travel map🐘

Read the full article here 👉 https://actionprgroup.com/action-appointed-cis-representation-agency-for-dubai-safari-park/

🔴 AI infrastructure is making headlines in Central Asia and the South Caucasus, but the organisations that stand out wil...
26/08/2026

🔴 AI infrastructure is making headlines in Central Asia and the South Caucasus, but the organisations that stand out will be those that are not only innovative, but also visible, trusted and understood.

As investment in AI accelerates across the region, its impact goes far beyond technology. For brands, competitive advantage will increasingly be shaped by visibility, reputation, trust and the ability to engage audiences in ways that reflect local market realities, cultural nuances and stakeholder expectations.

In a world where customers, partners and investors often discover brands through AI-powered search and content discovery, organisations need narratives that are credible, discoverable and locally relevant.

✍ In this article, Rafael Gabrilian, client service director, Central Asia & CIS, Action Global Communications explores how growing AI infrastructure is reshaping business opportunities, international perceptions, and why reputation and local market understanding are critical to long-term success.

Read the full article here: https://actionprgroup.com/how-ai-infrastructure-is-reshaping-business-and-influence-in-central-asia-and-the-south-caucasus/

🔴 Patient engagement is no longer a "nice to have". It's increasingly recognised as a critical part of healthcare decisi...
12/08/2026

🔴 Patient engagement is no longer a "nice to have". It's increasingly recognised as a critical part of healthcare decision-making. 🩺
But before organisations engage patients externally, there's often a more fundamental challenge to solve internally:

📌 How do you demonstrate the value of patient engagement to leadership teams?
📌 How do you secure buy-in across functions?
📌 And how do you measure impact when some of the most meaningful outcomes cannot be easily quantified?

In this article, Rebecca Theodorou, managing director & head of communications at Action 360x, explores why the first communications challenge in patient engagement is often an internal one, and why organisations need to rethink how they measure, communicate and embed patient-centricity into decision-making.

🔗 Read on to discover key insights and the evolving perspectives shaping discussions in healthcare ➡️ https://actionprgroup.com/the-first-comms-piece-in-patient-engagement-is-the-internal-one/

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🔴 Eliana Maakaroun, country manager of Action Global Communications in Qatar, has been named among Inc. Arabia's Women o...
10/08/2026

🔴 Eliana Maakaroun, country manager of Action Global Communications in Qatar, has been named among Inc. Arabia's Women of Influence 2026, a prestigious list recognising 60 women who are shaping the future of business across the MENA region.

Since taking the helm of our Doha office in 2021, Eliana has overseen a significant transformation of Action's operations in Qatar, combining innovation, strategic thinking and a people-first approach to drive development, expand capabilities and grow the team from four to 17 communications and marketing professionals.

"I integrated data-driven digital strategy and AI-enabled analytics into a practice that had been built on traditional media relations. Not to replace the human craft of storytelling, but to sharpen it. I believe technology should help us listen better and anticipate faster, while the judgement, cultural fluency and trust that underpin reputation remain unmistakably human," she explained.

A strong advocate for developing future leaders, she believes that leadership is inseparable from creating opportunities for others. As she explains: "Visibility changes what feels possible. When a younger colleague sees a woman leading the office, winning the mandate and standing confidently in the room, the question quietly shifts from 'could I?' to 'when will I?'"

Her advice to the next generation reflects the principles that have shaped her own career: "Build your credibility on outcomes, not noise. Protect your authenticity as fiercely as your ambition and remember that the relationships you are making today are the influence you will hold tomorrow."

Read more: https://online.fliphtml5.com/vehbh/jkre/ =64

Congratulations to Eliana on this well-deserved recognition!

🔴 What does "we don't have time for PR" actually cost a tech company?Usually, much more than just visibility and media c...
05/08/2026

🔴 What does "we don't have time for PR" actually cost a tech company?

Usually, much more than just visibility and media coverage.

Because while your company is focused on building its product, scaling operations, and driving growth, its reputation is being built too — by competitors, media, employees, customers, and increasingly, AI.

The cost often appears later: missed investment opportunities, difficulty attracting top talent, lower market visibility, and a narrative shaped by others rather than by your own company.

What may seem like a short-term saving can quickly translate into lost opportunities and a higher cost of building trust when it matters most.

In this article, Evgenia Kovatcheva, senior digital account executive, Bulgaria at Action Global Communications explores why communication is no longer a function activated only around major announcements or crises, but a strategic foundation for building trust, visibility, and competitive advantage — especially in a fast-moving and highly competitive sector like tech.

Because in a market where attention is a key currency, companies that don't actively build their reputation risk giving competitors the opportunity to get there first.

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