Action Global Communications

Action Global Communications We empower organisations to create meaningful connections that inspire actions and drive impact.

🔴 Action Public Sector was present at the European Sustainable Energy Week (EUSEW) between 9-11 June for the 3rd consec...
15/06/2026

🔴 Action Public Sector was present at the European Sustainable Energy Week (EUSEW) between 9-11 June for the 3rd consecutive time this year, coordinating media relations.

The European Sustainable Energy Week (EUSEW) has grown to be the biggest annual event on the clean energy transition in Europe, with around 10 000 participants each year. This year’s highlight event brought together all EU Energy Commissioners since 2007: Andris Piebalgs, Günther Oettinger, Miguel Arias Cañete and Kadri Simson alongside current Commissioner Dan Jørgensen, offering their exclusive insights into how the continent’s priorities have evolved and what must come next amid a changing geopolitical landscape.

While the event itself was the culmination of the campaign, the Action Public Sector team worked closely with media partners across Europe throughout the initiative, coordinating a wide range of media engagement activities. Our team facilitated interviews with former Energy Commissioners, EUSEW Award winners, and Young Energy Ambassadors, while maintaining ongoing liaison with pan-European and Member State media partners to maximise the visibility and reach of EUSEW activities and key messages, adding yet another prestigious project to Action’s growing portfolio of high-level EU-level campaigns.

🔴"As artificial intelligence continues to transform the communications landscape, the balance between innovation and res...
10/06/2026

🔴"As artificial intelligence continues to transform the communications landscape, the balance between innovation and responsibility has never been more critical. From unlocking new efficiencies to navigating emerging challenges, AI is reshaping how brands connect, communicate, and build trust.

“It’s imperative that we guide our clients through the complexities of AI, ensuring they harness its advantages while also safeguarding against potential risks such as reputation damage, misinformation, and misinterpretation in a world increasingly inundated with AI-generated content,” highlights our CEO in AI Strategy for Sales and Marketing by Katie King.

At Action, we view AI as both a powerful tool and a strategic responsibility — helping organisations maximise its potential while remaining vigilant in an evolving digital environment.

For communications and marketing professionals, success lies in staying agile: embracing AI-driven opportunities while ensuring authenticity and meaningful human connection remain at the core.

Special thanks to Katie King, MBA, for featuring Action’s perspective on innovation and AI.

🔴 “Your next customer may never visit your website.”At this year’s Doers Summit Limassol in Cyprus, our head of digital,...
08/06/2026

🔴 “Your next customer may never visit your website.”

At this year’s Doers Summit Limassol in Cyprus, our head of digital, Nikolas Nikolaides, took to the main stage to deliver key insights on one of the most pressing shifts businesses face today: “How to Grow in the Age of AI.”

His message was clear: the rules of visibility and trust are being rewritten. What used to be a long journey of browsing, comparison, and gradual trust-building is now often compressed into a single moment of judgment — increasingly shaped by AI platforms.

Nikolaides described this as the emergence of a new “AI filter” — one that doesn’t reward volume and prioritises clarity, consistency, and verifiable proof.

That shift creates a difficult reality for many businesses, who risk sliding into the default category of being average — just another option in a sea of sameness without real differentiation.

Polished messaging, strong positioning, and professional tone are now widely accessible. And when everyone can produce the same content, differentiation starts to fade.

“AI can create the average. Your ‘Human Premium’ is what helps you rise above it,” emphasised Nikolaides.

As he emphasised, differentiation is no longer created by messaging alone, but by ex*****on: what consistently holds up once the filter is applied.

He closed with a simple but powerful takeaway: “The goal is not to become more AI-driven. It is to become harder to ignore and easier to believe.”

👉 Read more here https://actionprgroup.com/growing-in-the-age-of-ai-the-ai-visibility-game/

04/06/2026

🔴 ‘Creating meaningful connections’ is at the heart of everything we do and we love an event where we get to meet like-minded people and hear their inspiring stories.

This year’s Doers Summit Limassol in Cyprus was exactly that: sunshine, great energy, and meaningful conversations that stayed with us long after the event ended.

Hear it from our team🎥

🔴What an evening of inspiring and meaningful connections and conversations. We partnered with Cronos Europa to bring tog...
02/06/2026

🔴What an evening of inspiring and meaningful connections and conversations. We partnered with Cronos Europa to bring together a timely and thought-provoking discussion at the Designing Dialogue at Scale: Reimagining democratic dialogue between Europe and its citizens event, featuring Action Global Communications on stage.

🎙️Moderated by Pedro Sacadura, communications project manager, Action Public Sector, “Reality Check: The New Information Ecosystem” explored the future of trust and communication in a fragmented media landscape.

As part of the discussion, Delphine Collard, spokesperson and head of spokesperson’s and information integrity unit, European Parliament, highlighted the need for collective responsibility in rebuilding trust and strengthening democratic debate: “In today’s fragmented information environment, trust cannot be built by institutions alone. Traditional media, content creators, educators, civil society and democratic institutions all have a shared responsibility to ensure citizens can access reliable, fact-based information.”

Elena Sánchez Nicolás, editor-in-chief of EUobserver, stressed the balance between reach and responsibility: “We cannot sacrifice verification, context and accuracy for speed or virality. Social platforms and creators are incredibly powerful for reaching new audiences, especially younger generations, but democratic societies still need journalism that investigates, verifies and explains complex issues in depth.”

Noah Bundula, content creator and founder of the ASKIP platform, emphasised accessibility and clarity in public communication: “Young audiences are not disconnected from European issues. They simply want information that is clearer, more direct and more relevant to their daily lives. The real challenge is not only communicating decisions, but explaining how the system works and why those decisions matter. When people understand the process, they feel more involved in democracy.”

Axel Dauchez, founder of the independent European civic tech organisation Make.org, reflected on the shift in communication: “The traditional vision of communication is dead. It’s not working anymore mainly because of the crisis of trust. The only way to impact today is to move from a broadcasting way of communicating to conversational communication. Communicating with people is no longer having a message to say. It’s having a question to ask.”

Held at Flagey, a landmark of Belgium’s broadcasting history, the event brought forward timely reflections on how democratic dialogue is being reshaped across Europe.

We look forward to continuing these important conversations and building on the ideas shared, as we work together to shape more open, inclusive, and trust-based dialogue between institutions and citizens across Europe.

🔴 From Paris to Dubai — football, culture, and storytelling came together for an unforgettable moment.Proud to have supp...
28/05/2026

🔴 From Paris to Dubai — football, culture, and storytelling came together for an unforgettable moment.

Proud to have supported BEYOND Developments and Paris Saint-Germain for the exclusive showcase of the new 2026–27 PSG home kit in Dubai, featuring club legend Marco Verratti, one of the French club’s most decorated midfielders and a key figure in PSG’s rise on the European stage. ⚽

Earlier this year, we helped announce BEYOND Developments as the reigning UEFA Champions League winners’ Official Premium Sleeve Partner until 2029, marking the beginning of a long-term collaboration between two globally relevant brands. The partnership is captured through “Two Cities. One Soul,” reflecting a shared mindset between Paris and Dubai, defined by ambition, creativity, and cultural relevance; two cities that continue to shape how the world experiences sport, design, and modern living.

once again was actively involved — leading media relations and event communications around the activation, from securing strong regional media attendance and generating widespread interest, to organising exclusive one-on-one interviews with Marco Verratti and BEYOND CEO Adil Taqi, alongside on-ground coordination and post-event monitoring to ensure impactful visibility across key platforms.

Media guests were also surprised with personalised PSG jerseys ahead of the UEFA Champions League final against Arsenal, adding a memorable and highly tailored touchpoint to the experience.

A privilege to help bring this landmark partnership moment to life.

26/05/2026

Move fast. Do things. We’re still buzzing from 2026. 🚀

Two days by the seaside in Limassol, Cyprus, filled with bold ideas, inspiring people, fast-moving conversations, and the kind of energy that turns ideas into action.

With over 10,000 founders, innovators, investors, creatives, and doers travelling to Cyprus, this year’s edition once again proved why Doers is one of the most exciting tech gatherings in the region.

At Action Global Communications, meaningful connections are at the heart of what we do, making Doers the perfect place to exchange ideas, spark new conversations, and connect with people shaping what’s next.

Until next year, Doers.

🔴 As Europe continues to rethink how institutions and citizens engage, a central conversation at the upcoming Designing ...
25/05/2026

🔴 As Europe continues to rethink how institutions and citizens engage, a central conversation at the upcoming Designing Dialogue at Scale: Reimagining democratic dialogue between Europe and its citizens event will explore the future of trust and communication in a fragmented media environment, featuring Action Global Communications on stage.

Moderated by Pedro Sacadura, communications project manager at Action Public Sector, the session:

🎙️ “Reality Check: The New Information Ecosystem”
will bring together:

• Delphine Colard, Spokesperson and Head of the Spokesperson’s Unit, European Parliament
• Elena Sánchez Nicolás, Editor-in-Chief, EUobserver
• Noah Bundula, Content Creator (Asckipe)

The conversation will examine how trust is built in an era where messaging alone is no longer enough. As audiences become more fragmented and platforms increasingly shaped by algorithms, the session will explore how public institutions and communicators can move from one-way messaging toward more participatory, transparent, and trust-based dialogue, especially with younger generations.

The panel will also look at the role of data and AI-enabled tools in supporting more open, responsive, and citizen-driven democratic communication across Europe, and how institutions can foster meaningful large-scale engagement in this evolving ecosystem.

Organised by our long-standing partner, Cronos Europa, the event will take place at Flagey, a landmark of Belgium’s broadcasting history on 26 May 2026, also serving as the Brussels pre-event to the Political Communication Summit in Vienna.

The EU speaks, but who’s listening?As public trust shifts, attention fragments, and younger audiences move away from tra...
21/05/2026

The EU speaks, but who’s listening?

As public trust shifts, attention fragments, and younger audiences move away from traditional media, EU communication faces a defining challenge: how do institutions stay relevant in a digital-first world shaped by algorithms, creators, and constant information overload?

In this thought-leadership piece, Pedro Sacadura, communications project manager at Action Public Sector, dives into the evolving media landscape, the rise of “newsfluencers,” and why the future of EU communication depends on balancing credibility with reach.

Ahead of our participation in the Designing Dialogou at Scale event in Brussels on May 26th, we explore what it takes for institutions not just to speak louder, but to earn a place in conversations citizens already trust.

Read more: https://actionprgroup.com/the-eu-speaks-but-whos-listening/

🔴 Proud to have been part of Coca-Cola HBC Leadership Conference 2026 in Serbia.Building on our Greek team’s collaborati...
19/05/2026

🔴 Proud to have been part of Coca-Cola HBC Leadership Conference 2026 in Serbia.

Building on our Greek team’s collaboration from last year’s Leadership Conference in Athens, supported the creative development and experience design of the “How We Lead” booth, part of the wider “The Future is Now” exhibition space.

From concept creation and interaction design to art direction, project management, and the development of gamified engagement experiences, our team helped bring to life the “Five Moments That Matter” across the employee journey through an immersive on-site experience.

Always rewarding to see experiential concepts come to life through real audience interaction — particularly following our team’s recognition at the PR Awards 2026 in Athens, where received a Silver Award in the “Internal Communications / Employee Engagement” category for its work on the Coca-Cola HBC Leadership Conference 2025 project.

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