OW Digital

17/06/2026

Warning: This campaign may trigger cravings. 😈🌶️

For Afterbite's relaunch, we created Unholy Cravings, an out-there, visually striking concept that reintroduced the brand with attitude, temptation and a whole lot of boldness. 🍔

16/06/2026

Not overthinking things. Just executing, brilliantly. Sound good to you?

👉Let’s work together: https://www.opiumworks.com/contact-us

15/06/2026

We are excited to announce that the CYENS Centre of Excellence has completed the FIN-AGENT Project for OW Digital!

FIN-AGENT was developed by the CAIR research group at CYENS, and is an AI-powered prototype for automating invoice processing. Its goal is to reduce routine financial administration time at the company. The prototype supports a multitude of invoice formats, as well as Gmail-based invoice ingestion.

📈 Through FIN-AGENT, we expect a more efficient and reliable invoice processing flow, enabling our team to focus on other duties.

The project was funded by the Research and Innovation Foundation, under the ‘INNOVATION VOUCHERS 2024’ Programme, and through the Recovery and Resilience Facility of the NextGenerationEU instrument.

12/06/2026

Not your typical insurance campaign, that’s for sure! 🎥✨

What happens when you recruit Andreas Tselepos, MetLife’s new medical product and an out-of-the-box creative concept?

A humorous, storytelling, dual-persona performance that turned product benefits into relatable, engaging content.

No wonder it’s one of our favourite projects to date! 🤩

08/06/2026

Unfiltered Marketing by OW #3: Your AI-generated content is just bad marketing and your brand is going unnoticed. 🤷‍♀️

After all, if every brand uses the same tools and ideas, everyone starts sounding exactly the same.

The real competitive advantage is knowing what makes YOUR brand different and doubling down on it! ✌️

Yes, AI is faster. But nothing beats a solid strategy for making you stand out.

🧐 Looking for more digital marketing insights in the age of AI? Let’s talk! https://www.opiumworks.com/contact-us

05/06/2026

There’s a good explanation for the last slide, we promise 🤭😬🫣

04/06/2026

A 20% open rate means nothing if nobody converts. 👀

Your newsletter might not have a lead generation problem, but it might have a system problem. ⚠️

Too many B2B brands treat email marketing like a monthly announcement instead of what it should be: a revenue engine.

🔗 Read more in our blog: https://bit.ly/4wGRcT9

Over the years, I’ve seen countless B2B brands fall into the same trap: they treat their email marketing like a digital flyer. They hit "send" on a monthly newsletter, see a 20% open rate, and call it a day.

02/06/2026

How to explain what one does in digital marketing, asking for a friend 🫣🤷‍♂️

29/05/2026

We’re ok over here, promise 😬😬

28/05/2026

Behind every big production is an even bigger creative vision. 🎬✨

Take a behind-the-scenes look at our production for MetLife’s FlexiCare campaign starring Andreas Tselepos, one of our most exciting concept creations to date.