Hub&Spoke

02/05/2026

Η Hub & Spoke είναι ιδιαίτερα περήφανη για τη συμμετοχή και τη συμβολή της στα Young Lions Cyprus 2026, καλύπτοντας όλο το φάσμα της επικοινωνίας.

Τα Young Lions δεν είναι απλώς ένας διαγωνισμός. Είναι μια εμπειρία που σε εξελίσσει, σε φέρνει σε επαφή με νέες ιδέες, ανθρώπους και standards που δύσκολα συναντάς αλλού. Είναι μια ευκαιρία να δοκιμαστείς, να εκφραστείς και να συμμετέχεις.

Οι νέοι δημιουργοί πρέπει να εμπιστεύονται τη φωνή τους. Να μη δημιουργούν με βάση αυτό που “νομίζουν ότι θέλουμε να δούμε”, αλλά με βάση αυτό που οι ίδιοι πιστεύουν. Γιατί η δημιουργικότητα χρειάζεται καθαρότητα, τόλμη και συνέπεια.

Κάθε συμμετοχή της Κύπρου σε έναν διεθνή θεσμό όπως τα Cannes Young Lions είναι κάτι περισσότερο από παρουσία. Είναι μια δήλωση ότι μια μικρή αγορά μπορεί να παράγει μεγάλη δημιουργική δύναμη και να σταθεί ισότιμα σε παγκόσμιο επίπεδο. 🚀

20/06/2025

✨ Manifesting a Social Media Manager ✨
(one with good taste and mad skills)
You: Scroll addict. Story ninja. Feed whisperer.
Us: The agency your screen time warned you about.
Let’s make magic (and metrics).
Apply now – send your CV to [email protected]

18/06/2025

📍Hub&Spoke is currently in the heart of the creative storm!
From bold ideas to human insight, Cannes Lions 2025 is a powerful reminder of why we do what we do and how far creativity can go when it’s grounded in purpose.
Stay tuned, more to come!

03/04/2025

Πολυδιάστατο το μέλλον της διαφήμισης στην Κύπρο, future-proof αυτό της Hub&Spoke.

Η Account Director της εταιρείας μιλά για την πορεία της στο χώρο, τα Carob Awards και την συνταγή της επιτυχίας

24/10/2024

First time’s a charm!
We took home our first Carob Awards on Tuesday night, and we are honored and proud!🎉 We won silver and bronze in the Digital and PR categories respectively, for the localized campaign of the Dove Self-Esteem Project, titled “Educational program for young people: I feel confident”.🥈🥉

A huge thank you to our amazing client, Unilever/Dove, for supporting bold ideas and unforgettable stories. From day one, we’ve believed in the magic of connecting brands to people through meaningful narratives and we are thrilled to see that vision shine on such a big stage.👏
Stay tuned for more! We are just getting started!🚀

17/06/2024

Is GenZ really rewriting the marketing funnel? Well, yes and no. But let’s try and be more clear.

If you are targeting Gen Z in the same way you do with their parents from the Gen X or elder Millennials generation, with the same messages and intent, then things have indeed changed. However, if you take a step back and look at the bigger picture, it's really not as complicated as you may think. Gen Z and Millennials are content-mature generations, despite their young age. They have consumed an enormous amount of information, making it harder to grab their attention. Being global consumers, they may already be familiar with your brand or can easily discover it if they wish to.

So, how can you win their attention, interest, desire, and ultimately lead them to take action?

The answer is simple, but not easy nor for the faint-hearted. You need to become a better version of your brand by inspiring them, creating a community where they feel they belong, and one that they wish to contribute to and help grow.

06/06/2024

The relationship between the hub and spokes is one of interdependence; where each component relies on the other for the wheel to function properly. This analogy can be applied to various contexts, highlighting the importance of connection and collaboration.

By recognizing the value of working together towards a common goal, we can create a cohesive system or network that is greater than the sum of its parts. Just as the spokes and hub work together to keep a wheel in motion, we too can achieve great things when we come together.

31/05/2024

It's not new information that we're waving goodbye to third-party cookies in 2024, and we've already been feeling the effects of this change for some time. This shift has made brand metrics more important, and it's caused us to question whether the way we've been advertising over the past decade is sustainable.

With changes in browsers and stricter privacy regulations, we're going back to the drawing board. According to recent research from Permutive, brands that have invested in leveraging and mapping their own data have seen up to 65% higher brand uplift, as well as higher intent uplift and consideration. Additionally, major brands are shifting their communication to benefit their Masterbrand, diving headfirst into the attention economy. Does this mean the end of "performance"?

In our opinion, no. We just need to rethink what performance means and how we can continue to engage digital consumers based on their interests and behavior. This requires us to be more creative with the experiences we design and more purposeful in what we communicate, where we communicate it, and most importantly, how it benefits the future of the brand.

28/05/2024

In 1971, American economist Herbert Alexander Simon famously mentioned in a 1971 article that “a wealth of information creates a poverty of attention” - trying to prepare the world for the future that’s now our present . And with the rising talk about the attention economy, one can’t help but wonder: In the near future, will our attention be sold? Is this happening already, and if so, how are you future-proofing your business?

Hello. We are Hub&Spoke.

16/05/2024

Nielsen puts it simply but clearly. “When all viewers matter, all viewing should matter as well.” With delayed, or time-shifted, viewing increasing, it’s not just important to understand why audiences lean into delayed viewing of TV content but also serve that habitual shift in a brand-beneficial manner.