aUtHenTIcCoNtEnT

aUtHenTIcCoNtEnT This page aims to review content in advertising & promotion to initiate a shift in quality.

bRiLLiAnTCar sticker that implies all else.
04/02/2023

bRiLLiAnT
Car sticker that implies all else.

hoW aBOut tHIs: Calm (Let us know what you think😉)
24/01/2023

hoW aBOut tHIs:
Calm

(Let us know what you think😉)

geTs yOuR aTteNTioNA window well thought to inspire and grab our attention needs no yelling or plenty. Here it isn't onl...
22/12/2022

geTs yOuR aTteNTioN

A window well thought to inspire and grab our attention needs no yelling or plenty.
Here it isn't only about the item for sale, but the story it tells with its light, staging and mystery.
Studio k /btq

mORe SpoOKy tHAn mERryMothercare Cyprus What kind of photographer would choose this image of two poor babies uncomfortab...
17/12/2022

mORe SpoOKy tHAn mERry
Mothercare Cyprus
What kind of photographer would choose this image of two poor babies uncomfortably suffocating in furry santa costumes.
What kind of marketing manager would think that this image suits the "merry and bright" caption.
What kind of people would allow this travesty of joy.
Please save the babies.

PASCAL English School Lefkosia oH bOy! 1. Poor poor choice of colors!2. Too long a sentence for caption.3. Scary image o...
03/12/2022

PASCAL English School Lefkosia

oH bOy!
1. Poor poor choice of colors!
2. Too long a sentence for caption.
3. Scary image of a beautiful child.
4. Poor poor quality all around.

Cold Hard Ni***es bRiLLiANt
21/11/2022

Cold Hard Ni***es

bRiLLiANt

HydroKleen Cyprus mAKe iT siMPle- too too too busy with...stuff! What a headache.- Your p #, website, social media, and ...
07/11/2022

HydroKleen Cyprus

mAKe iT siMPle
- too too too busy with...stuff! What a headache.
- Your p #, website, social media, and certifications can be surely ommitted.
- Avoid sticking your captions close to the car brand&model.
- Remember, less is more.
- Treat your car like a billboard.

Epic Cyprus toO bUsYJust be brief.It is a billboard.Not a leaflet.Detail makes it weak by default.No comment on the ch...
04/11/2022

Epic Cyprus

toO bUsY

Just be brief.
It is a billboard.
Not a leaflet.
Detail makes it weak by default.
No comment on the choice of graphics.
Various font sizes and colors create cheap, rushed and confusing ads.
Too 80s.
Just be brief; the meaning of caption!

TELIA & PAVLA BBDO geNIuS
24/10/2022

TELIA & PAVLA BBDO
geNIuS

The American Academy Nicosia noTHinG mORe noTHinG leSS.A slogan precise and true to the school's vision and mission.
22/10/2022

The American Academy Nicosia
noTHinG mORe
noTHinG leSS.
A slogan precise and true to the school's vision and mission.

Giovani Homes tO stRIkE a CHord.Happy moments. At the core of human desire.Powerful but subtle B&W images of pure joy.Ni...
21/10/2022

Giovani Homes
tO stRIkE a CHord.

Happy moments.
At the core of human desire.
Powerful but subtle B&W images of pure joy.

Nice play of words.
The word ‘Real’ here is the main focus across the board.

"Real Estate - Real Relationships"
In a Giovani home I can nourish my relationships.

"Real Estate - Real Investment"
Buying a Giovani home can be a smart investment.

"Real Estate - Real Life"
no.
Quite risky.
The phrase "real life'' usually tends to have a negative connotation/suggestion; as in, mostly unwelcome experiences that snap us out of dreaming.
One would like their dream home to manifest when thinking of buying; not snap into reality.

We would go with "rEaL dReAMs" instead.

Lidl Cyprus leSs iS MorE.It flows.With 3 words.Effortlessly.With maximum impact.While representing EXACTLY what it is.As...
20/10/2022

Lidl Cyprus
leSs iS MorE.

It flows.
With 3 words.
Effortlessly.
With maximum impact.
While representing EXACTLY what it is.

As far as color, according to experts:

Red: "... creates a sense of urgency, suitable for clearance sales…"

Blue: "...is the most common color used by conservative brands looking to promote trust in their products…"

Yellow: "....appeals to a young target audience with ideas of happiness, excitement, and creativity."

Right.

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