Sublime PPC

27/03/2025

I just put up a new post diving into what ‘cross-network’ really means in Google Ads. It’s all about how campaigns like Performance Max can spread your ads across Search, Display, YouTube, and more — all at once. I break down how it works and why it’s a big deal for DTC and eCommerce brands looking to scale.

Would love to hear your take — have you tried cross-network yet? "

Alright, let’s break this down naturally! Cross network in Google Ads isn’t a standalone feature you toggle on or off, but rather a term that shows up in your reporting when certain campaigns—like Performance Max or goal-based Shopping campaigns—run ads across multiple Google platforms at on...

25/03/2025

I just dropped a new post about the shift from keywords to AI with Performance Max campaigns in Google Ads. I’m breaking down how this game-changer works, why it’s taking over, and how DTC and eCommerce brands can use it to scale smarter. Love geeking out on ad strategies that drive real results — check it out here: https://www.sublimeppc.digital/post/from-keywords-to-ai-the-rise-of-performance-max-campaigns-in-google-ads

What do you think of PMax? Let’s chat about it!

Performance Max—Google’s big, shiny, AI-powered campaign type that promises to do it all.

25/03/2025

I’ve got a fresh post up about how Lookalike Audience targeting in Google Ads has changed over the years. It’s packed with insights on what’s new, what’s effective, and how DTC and eCommerce brands can use it to grow profitably. I love digging into the data and finding ways to make ads work harder — check it out here:
https://www.sublimeppc.digital/post/the-evolution-of-lookalike-audience-targeting-in-google-ads
Let me know what you think, or drop a comment if you’re curious about leveling up your ad game!

Google Ads has always been a powerhouse for reaching the right people, but if you’ve been wondering about its “lookalike” targeting lately, you’re not alone—things have shifted, and there’s some nuance to unpack. As of March 24, 2025, Google Ads does still offer a version of lookalike au...

25/03/2025

What I do:

Google Ads Management
eCommerce Growth Strategy
Conversion Rate Optimization
Landing Page Consulting
Real results without fluff
If you're building a brand and ready to turn traffic into profit — you're in the right place.

Let’s grow something great!