15/09/2025
23% of riders wait for perfect weather.
We challenged them to see mud and rain not as obstacles, but as adventure. With Škoda, we built a campaign that invites cyclists to share their dirtiest rides — and wear the mud like a badge of honor.
https://youtu.be/2exEhjB6WKU?si=fm_Q7Ckr4A-DzVsS
Kampaň od Mustardu má změnit postoj nevyjet si na kole, pokud je venku špatné počasí.