03/02/2026
🔥The Future 100: 2026 by VML is out and ready to download.
🌀 If you work with brands or communication, or just want a clear picture of where things are moving, this report brings it all together in one place. It’ll save you a lot of time you’d otherwise spend piecing things together from different sources.
👀 No hype. Just a clear view of what’s happening right now, and what’s about to show up everywhere.
✨️ Inside, you’ll find 100 trends across 10 sectors, from culture and technology to travel and hospitality, brands and marketing, food and drink, beauty, retail, luxury, health, and innovation.
🌎 It’s based on research across 16 markets, including the US, UK, China, India, Brazil, Japan, France, Italy, and the UAE, with insights from 15,000+ people worldwide, so the perspective is genuinely global.
👉 Download it on the VML website.
We’ll be going through it step by step and sharing the most interesting trends here.🚀