11/08/2026
𝗔 𝗺𝗮𝘀𝗰𝗼𝘁 𝗶𝘀 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝘂𝗻𝗱𝗲𝗿𝗲𝘀𝘁𝗶𝗺𝗮𝘁𝗲𝗱 𝗽𝗮𝗿𝘁𝘀 𝗼𝗳 𝗳𝗮𝗻 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲. 🐮
It may look simple.
Put on a costume, wave to the crowd, take a few photos with fans, and skate onto the ice.
But that's only a small part of the job.
At the 2026 IIHF Ice Hockey World Championship in Switzerland, Cooly wasn't just another part of the entertainment program. From day one, the goal was to turn Cooly into a recognisable character that fans would see throughout the championship. 🏒
One moment, Cooly was interacting with fans in the stands. A few minutes later, Cooly appeared on the jumbotron, became part of an arena activation, skated onto the ice, or welcomed visitors in the fan zone.
None of these appearances happened by chance.
Every entrance, every interaction, and every activity had to fit naturally into the flow of the event. That required close coordination between the mascot performer, the showcaller, arena production, camera operators, and the entire fan experience team. 🎬
A successful mascot doesn't rely on improvisation. It relies on planning, timing, and consistency.
When everything comes together, fans stop seeing someone in a costume.
They simply see Cooly. ❤️
🐻 Mascots: Créations Animation Mascottes - Mascottes.ca
