KRAFTKONZEPT GmbH Events / Incentives / Design

22/03/2023

27/10/2021

We are starting a colourful autumn with our clients!
September and October were full of great team-building events at the Moselle, in Munich, Paris and personal encounters at Investigator Meetings in Prague and Madrid. It was a pleasure for us to organise all these events for our clients. The participants came from Germany, Italy, France, Spain and the Czech Republic. The Kraftkonzept Team is happy to be able to realise F2F projects for its customers again. All participants could hardly wait to learn contents live and to come together again as a team in a personal conversation. We are looking forward to a successful event season with our customers.

15/06/2021

https://www.linkedin.com/posts/martin-kraft-b7706911a_eventagentur-conference-eventmarketing-activity-6810523633203589120-Hpi9

Wir sind voller Vorfreude :-) !!! Es geht endlich wieder live los. Unser Team bereitet sich auf das erste Live-Präsentations-Event seit Corona vor. Berlin...

25/03/2021

Published: March 25, 2021. After 12 months of corona pandemic we take stock of the hybrid events we have realized. We offer our customers solutions for different event formats.

23/06/2020

Deutschlandweit erstrahlen Event Locations und Spielstätten in rot, um auf die dramatische Lage der Veranstaltungswirtschaft aufmerksam zu machen…

Die „Night of Light“ ist ein flammender Appell an uns und unsere Politik zur Rettung der Veranstaltungswirtschaft. In über 200 Städten werden Eventlocations, Kultur- und Veranstaltungsorte, sowie ausgewählte Gebäude und Bauwerke rot illuminiert. Das Rot steht symbolisch für die Leidenschaft mit der all diese Menschen bei der Arbeit sind.

Unsere Agentur in der Erthalstrasse in Aschaffenburg wurde auch illuminiert! Wir sind mit dabei!


https://www.facebook.com/NightofLight2020

16/03/2020

Due to the current worldwide health situation it may happen that your event has to be cancelled/postponed or that not all participants can attend.

We have given a lot of thought to how we can offer you digital alternatives to a live presence to ensure that an optimal transfer of knowledge and the exchange with your customers can continue.

This serves as a complementary measure to any event or as an alternative to events in question.

In cooperation with our strong partners we can offer you the following solutions:
LIVE-streams, webinars, podcasts, mobile studios at your location or even a virtual reality conference up to a virtual reality trade fair. Don't lose the contact to your customers, just adapt your events. Thanks to interactive tools, your participants' participation from home, office, practice or clinic is no longer a problem.

We work at short notice, internationally and professionally -
all with our event task force of film, IT & web professionals.
Let us help you. Feel free to contact us at any time:
email: [email protected] /phone: +49(0)6021 5848880

16/04/2019

Sie wünschen sich für Ihre kommenden Veranstaltungen das "Gelbe vom Ei"? Dann freuen wir uns über Ihre nächste Anfrage. Frohe Ostern und sonnige Feiertage! HAPPY EASTER and sunny holidays!
Ihr Martin Kraft & Team

04/04/2019

Consider Cannes for your next
The city of Cannes is not only known as the host of the International Film Festival, but also as a popular venue for all kinds of other events. Cannes scores highly with its infrastructure, state-of-the-art venues, well-managed mid-range and high-end hotels and many opportunities for a successful Health Care Event. Sylvia says: “I was mostly impressed by the general hospitality of the people – no matter where you go, you are welcomed with a hearty smile. I stayed at two fabulous places in different price categories, the , ”.
Contact us for more information: [email protected]

07/03/2019

Three strategies how to build up engagement at an Investigator Meeting.

The effectiveness of the Investigator Meetings is also a matter of meeting design. A multi-center trial demands an engaging, well-thought-out IM´s to train and motivate personnel, and provide investigative sites with solutions to problems that may arise. Today we want to share the three strategies building engagement from the start that will lead to a return on your investment.

Learning Styles.
Educational retention rates are far higher, when information is presented in all three learning modes: visual (videos, flip charts pictures), auditory (speakers, podcasts), and kinesthetic (practice, demonstrations). Having heard something is not as good as having seen it. Having seen it is not as good as knowing it, and knowing it is not as good as putting it into practice. Healthcare Events by Kraftkonzept tries to encourage the CRO meeting management team to think creatively about how they’re delivering content.

Sharpen Your Content. With a pre-quiz or a pre-survey, you can unearth valuable insights into what your audience knows—and what it doesn’t. Armed with that knowledge, you can customize your education to ensure that they leave the meeting trained to be as effective as possible in your trial.

Encourage Interaction. Martin Kraft from Healthcare Events by Kraftkonzept says that he and his crew love any sort of gamification in Investigator Meetings, because you can see how much the attendees get into it. No matter which gamification you choose, the HCPs works with joy learning the protocol through competition. “It’s the competitive nature of us.” But most important are the outcomes. It’s not just getting them energized; it’s checking their knowledge and reinforcing the learning. The key is not playing a game for the sake of playing a game, that goes for other engagement activities like audience polling or interactive iPads for taking notes.

Hint:
Often attendees of Investigator Meetings come from different continents. Sometimes it makes sense to organize a simultaneous translation. Our experience has shown, that even if most of the participants have very good English skills, translation errors in this particularly sensitive area are not excluded. Especially attendees from the Arabic and Asian area were always very grateful for the possibility of simultaneous translation.

We are happy to provide you with individual advice to help you plan your meeting and are available to answer your questions
at any time.

Please call us +49 (0) 6021 58 48 88 0 or visit http://investigator-meeting.com

21/02/2019

The “Three Cs“

Today we will talk about the “3 Cs” of Investigator-Meetings
Compliance – Consistency – Cost Effectiveness

The most important meetings for pharmaceutical and life sciences companies are the Investigator Meetings that bring together healthcare professionals for training.
For Healthcare Events by Kraftkonzept these meetings are a key focus. We work with CRO´s and their meeting management team to deliver what we call the “3 Cs” of Investigator Meetings.
Today we will share our approach to compliant, consistent and cost-effective Investigator Meeting, along with some advice for making these meetings as effective as possible.

Compliance. To approach compliance comprehensively, Martin Kraft from Healthcare Events by Kraftkonzept considers three different areas:

1. Internal compliance: This includes meeting policy, privacy and data protection values.
2. Country requirements: Investigator meetings must adhere to the policies of the HCP’s home country, which typically includes a certain meal cap and sometimes rules on what class of airline seat and hotel star rating is allowed.
3. Pharma compliance: Conforming with International Council for Harmonisation of Technical Requirements for Pharmaceuticals for Human Use, or ICH, guidelines and transparency reporting.

Consistency. First, investigator meetings need to be internally consistent. “We want to make sure that if you are an investigator from Madrid, you walk away with the same knowledge and experience as an investigator from the Ukraine,” Martin Kraft said. Second, they need to be in line with the norms of the pharma industry so that HCPs don’t perceive your investigator meetings as an outlier in terms of meals, accommodations, or payments.

Cost Effectiveness. Health Care Events by Kraftkonzept knows that an Investigator Meeting is a time and cost intensive part of a study. Every step should carefully planned.
“The focus of a CRO is not on pinching pennies but on spending money in a way that is responsible and meet the goals of building relationships with HCPs and training them effectively.” “While cost saving is important, there are costs to an unengaged HCP, including the expense and time of needed for retraining and the time lost for the trial itself”, Martin said. We deal responsibly with the money of our clients and manage the balancing act between high quality and low costs.

3 Strategies
The effectiveness of the Investigator Meeting is a matter of meeting design.
“A multi-center trial demands an engaging, well-thought-out Investigator Meeting to train and motivate personnel, and provide investigative sites with solutions to problems that may arise.
Next week Healthcare Events by Kraftkonzept will share three strategies for building engagement from the start that will lead to a return on your investment.

If you do not want to wait until next week because you curious about our approach to an investigator meeting, please call us. http://investigator-meeting.com

14/02/2019

How Investigator Meetings Lead to Successful Clinical Trials

For more than 22 years, Healthcare Events by Kraftkonzept has been delivering successful and informative pharmaceutical Investigator Meetings. Today we want to share 5 key secrets how to deliver a great IM.

Pre-Planning
With early planning you are able to achieve a better rate for accommodation, meeting space, food & beverage, and audio visual support. On top of this, as travel is usually booked for attendees to an Investigator Meeting, the earlier that this can be done, the better. Last-minute bookings are always the most expensive.

Agenda Requirements
There is always repetition of certain key areas for an Investigator Meeting, such as the Good Clinical Practice training. Investigator go to many of these meetings. Its always key to make these meetings engaging and interactive for all participants.

Data choice
Investigator like to spend little time away from their clinics and with experience we know that Thursday and Friday are the best days for meeting to be held. For example: A Study Coordinator session with CRA´s on Thursday and the Investigator Meeting on Friday to include the Principal Investigators. Therefore, only one day will be needed out of the clinic for the Investigators.

Destination choice
There may be several different countries attending, so it is always key to choose a country that has the most site attendance therefore minimising travel cost to the client. Ideally it should be a hub destination that all other countries attending the meeting can easily get to.

Post Meeting Evaluation
You should evaluate the performance of the meeting. If there is a series of meetings for this particular study it is very helpful to determine what needs to be presented at the further meetings.

Do you need help planning your Investigator Meeting? If so, give us a call to discuss your needs.

25/04/2018

Busy - but successful weekend in Berlin.
3 different meetings in 3 hotels in Berlin.
Thank you Berlin for a great weekend.
Thank you Kraftkonzept team for satisfied clients.