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Marketing Requires EmpathyBut how do you do you explain the power and importance of empathy to executives who don’t have...
12/03/2021

Marketing Requires Empathy

But how do you do you explain the power and importance of empathy to executives who don’t have any? How do you explain empathy when businesses only want to sell, and promote, and hang their logos on stadiums and golfers hats?

You have to show them that, as a society, we tune out ads, and promotion, and ego-driven marketing tactics. Promotion and propaganda don’t work in today’s world.

But we tune into content and brands that helps us. The only way to accomplish this is for brands to create content that actually helps people. And lots of it. Because we have been burned many times. We are skeptical. We are tired. And angry with auto-play video ads on the sites we like to visit.

Financial experts generally advise that people looking to invest in bitcoin allocate just a small amount of their portfo...
02/03/2021

Financial experts generally advise that people looking to invest in bitcoin allocate just a small amount of their portfolio. The U.K.’s Financial Conduct Authority just issued a similar warning.

“People should only invest really what they’re willing to lose,” said Daniel Polotsky, CEO of CoinFlip, one of the largest bitcoin ATM companies in the U.S.

He added that people near retirement, those who will need the money near term or people who are looking to trade frequently to make a profit may want to reconsider bitcoin as an asset for those goals.

“Maybe there are more opportunities to make money because it’s so volatile, but it can get very addicting very quickly to start trading back and forth,” he said. “And, most of the people that do that lose money.”

The world's first bitcoin exchange traded fund is off to a hot start. The Purpose Investments bitcoin ETF now has more t...
01/03/2021

The world's first bitcoin exchange traded fund is off to a hot start. The Purpose Investments bitcoin ETF now has more than $590 million in assets under management after launching just one week ago.

The ETF was the first physically settled Bitcoin ETF to win approval and began trading in Canada on Thursday. It now gives investors a more direct way to invest in bitcoin relative to other closed-end funds like the popular Grayscale Bitcoin Trust (GBTC) and a less direct way than outright owning bitcoin through an individual wallet.

Purpose Investments Chief Investment Officer Greg Taylor told Yahoo Finance that the inflows are proof of pent-up demand among investors looking for a more familiar way to gain exposure to cryptocurrencies.

"A lot of people have wanted to get exposure to bitcoin but they haven't really wanted to go through the hoops of opening up their own accounts or their own wallet to do so or trading some of the other closed-end funds," he said. "Having the ETF option I think has always been the holy grail out there and we're happy to have it trading and we're seeing some of the results of that pent-up demand."

The Bitcoin rally has been largely spurred on by well-known companies adopting it as a method of payment.Elon Musk revea...
26/02/2021

The Bitcoin rally has been largely spurred on by well-known companies adopting it as a method of payment.

Elon Musk revealed last week his electric carmaker Tesla had bought $1.5bn worth of Bitcoin and would be accepting it as payment for its cars in future.

Mastercard also plans to accept certain cryptocurrencies as a form of payment while BlackRock, the world's largest asset manager, is exploring ways it can use the digital currency.

"Who's next and what will tip (Bitcoin) over the edge and trigger the next surge?" said Craig Erlam, an analyst at New York-based foreign-exchange firm Oanda.

The Covid-19 pandemic has also played its part in Bitcoin's price rise, as more people go online for shopping, moving further away from physical coins and notes.

But critics have argued Bitcoin is less of a currency and more of a speculative trading tool that is open to market manipulation.

Prominent economist and Bitcoin critic Nouriel Roubini has said it has very little practical use and doesn't provide a steady income like a bond or a share.

25/02/2021

Targeted Advertising

Targeting is the setting of advertising in social networks, basing on the client’s portrait and the interests of the target audience. With targeted advertising, potential customers will learn about the company, promotions and the community. Customization plan depends on SMM strategy, goals and monthly budget.

This is a complex work, which includes the definition and search for an audience according to given interests, the creation of a marketing ads, its adaptation to the features of each social network.

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