mc Group

mc Group An international full-service agency turning a into unforgettable campaigns. 🌟

mc Group, ein Agenturnetzwerk mit weltweit ĂĽber 80 Niederlassungen und Full-Service in PR, Advertising, TV, Online, Event, Sport & Entertainment

Ramadan, the ninth month of the Islamic lunar calendar, reflects universal values such as patience, discipline and commi...
19/02/2026

Ramadan, the ninth month of the Islamic lunar calendar, reflects universal values such as patience, discipline and commitment—civic principles that shape partnerships across societies.
At mc Group, we experience these shared values every day in our work with clients and partners across the Middle East and North Africa. Whether promoting Egypt as premier destinations, supporting the global communications of the World Government Summit in Dubai, or providing counsel to the Royal Commission of Saudi Arabia, we build bridges between different cultures by strengthening the values we share.
To all our clients and partners observing this sacred month, we wish you a Ramadan marked by profound peace and meaningful reflection.

From Lunar New Year to Global Narratives The global business year doesn’t begin on January 1 — for more than 1.5 billion...
17/02/2026

From Lunar New Year to Global Narratives

The global business year doesn’t begin on January 1 — for more than 1.5 billion people, it begins with the Lunar New Year.

Our long-standing collaborations with Chinese market leaders — including tech and commerce giants Huawei, ZTE, and Alibaba, as well as the Chinese National Tourism Administration — reflect our core principle: the ability to navigate complex cultural contexts and transform them into effective cross-border communication.

From nation branding to investment promotion, we build narratives that bridge the world’s most dynamic markets.

As we enter the Year of the Horse, a symbol of strength and endurance, we wish our partners, clients, and colleagues a prosperous and inspiring year ahead.

Beyond the headlines and the campaigns, it’s all about the connection. 🔗 For 20+ years, mc group has partnered with the ...
14/02/2026

Beyond the headlines and the campaigns, it’s all about the connection. 🔗

For 20+ years, mc group has partnered with the people moving the needle—from government ministries to global brands.

This Valentine’s Day, we’re celebrating:

The Trust that allows for bold ideas.

The Commitment to shaping the future.

The People who make every project worth it.

To our clients and partners around the world: Happy Valentine’s Day. Let’s keep telling stories that matter.

mc Group is proud to support NBATrips in bringing Europe’s basketball fans closer to the NBA than ever before. 🏀 From Or...
10/02/2026

mc Group is proud to support NBATrips in bringing Europe’s basketball fans closer to the NBA than ever before. 🏀

From Orlando to Los Angeles, fans step onto the court, meet NBA stars, and feel the energy of elite basketball up close.

mc Group turned these moments into a story that reached kicker, connecting the on-court excitement with audiences who live for the game — from high-stakes matchups to behind-the-scenes access.

From the arena floor to unforgettable fan experiences — this is how moments turn into memories.

On World Cancer Day 2026, mc Group stands in solidarity—not just in words, but through decades of proven impact. Over t...
06/02/2026

On World Cancer Day 2026, mc Group stands in solidarity—not just in words, but through decades of proven impact.

Over the past 20 years, mc Group has partnered with leading health organizations—including the WHO, the German Cancer Society, and the Federal Institute for Public Health (BIÖG, formerly BZgA)—to raise awareness and fight cancer. Our mission has always been clear: to give crucial health issues the visibility they deserve through targeted, high-impact storytelling.

German football legends goalkeeper Sepp Maier and World Cup champion Berti Vogts, as well as pop icon Maite Kelly, have joined our campaigns, helping to turn complex medical topics into powerful nationwide awareness movements. By combining strategic communication, digital platforms, and nationwide TV campaigns, we create stories that reach millions—and drive measurable change.

Today, we stand with the doctors, researchers, caregivers, and volunteers whose dedication saves lives every day. And we honor the quiet strength of patients, who remind us what resilience truly means.

At mc Group, we don’t just communicate. We tell the stories that create change.

mc Group supported HUAWEI’s Dubai product launch by creating a fully immersive influencer experience that brought three ...
26/01/2026

mc Group supported HUAWEI’s Dubai product launch by creating a fully immersive influencer experience that brought three new devices to life ✨🌍

Across three days and nights, our teams orchestrated every detail — from international travel logistics and on-site coordination to curated hands-on demonstrations, storytelling moments, and cultural immersion — ensuring German creators not only experienced but deeply connected with each product.

This launch highlights how mc Group’s precise planning, tailored experiences, and seamless ex*****on can transform a product debut into an engaging, multi-dimensional brand experience that resonates globally.

28/11/2025

mc Group supported Egypt’s participation at WTM London with an international communications strategy that generated notable media interest in the country’s next-generation tourism vision.
Working hand in hand, our teams coordinated targeted media relations, arranged high-level interviews with leading international journalists, developed clear core messages, and distributed the official press release across priority markets to ensure broad and effective reach.
This collaboration shows how precise media outreach, compelling content development, and well-orchestrated international distribution can turn a national vision into a global conversation. ✨

As this year’s G20 Leaders’ Summit highlights solidarity, equality, and sustainability, we reaffirm the values that have...
25/11/2025

As this year’s G20 Leaders’ Summit highlights solidarity, equality, and sustainability, we reaffirm the values that have shaped our work for years. At mc Group, these principles stand at the heart of the international projects we have supported — including our previous collaboration with the Federal Ministry for Economic Cooperation and Development (BMZ) / GIZ.
We remain committed to driving meaningful impact, strengthening communities, and contributing to a more sustainable and equitable global future. 🌍


đź“ş Today is World Television Day, celebrating a medium that has informed, inspired, and connected audiences for generatio...
21/11/2025

đź“ş Today is World Television Day, celebrating a medium that has informed, inspired, and connected audiences for generations.

At mc Group, television remains one of the most powerful tools for strategic storytelling. Through mc TV & Film Production, we create corporate films, TV and cinema commercials, editorial features, and formats that reach audiences across borders.

With our global network and integrated communication expertise, we help brands, governments, and institutions tell meaningful stories through the screen — with impact and purpose.
Because television is more than broadcasting content: it reflects who we are, what we believe, and the messages we want to share with the world.

What TV program marked your life or made a lasting impression?
Share it in the comments 👇

Today, on United Nations Day, we celebrate international solidarity, sustainable development, and our shared commitment ...
24/10/2025

Today, on United Nations Day, we celebrate international solidarity, sustainable development, and our shared commitment to creating a more peaceful world.

At mc Group, we are proud to have partnered with organizations that share the United Nations’ mission — including UN Global Compact, BMZ, GIZ, the European Commission and the World Bank.

Through communication, we connect people, ideas and impact — building bridges towards a more sustainable future. 🌎💫

mc Group Showcases Thuringia’s Transformation: How EU Funding Strengthens the Region Sustainably 🌱On behalf of the Thuri...
16/09/2025

mc Group Showcases Thuringia’s Transformation: How EU Funding Strengthens the Region Sustainably 🌱

On behalf of the Thuringian Ministry of Economy, Science and Digital Society, mcGroup is producing a series of films that highlight how the Free State of Thuringia strategically deploys funds from the European Regional Development Fund (ERDF). These short documentaries tell authentic stories of projects that drive sustainable progress in the region — and tangibly improve people’s lives.

Most recently, the mc Group team documented flood protection measures in Eisenach 🌚. Interviews with local officials clearly illustrate how ERDF funding delivers concrete solutions for greater safety and quality of life. The footage powerfully conveys the significance of these initiatives for both the community and the region.

By 2027, €1.088 billion in ERDF funding will be invested in Thuringia, with a focus on research, innovation, support for small and medium-sized enterprises, and climate protection through CO₂ reduction. The mcGroup films demonstrate how Europe makes a direct impact on the ground — and how Thuringia is being equipped for the future.

🌍 Investing in education means investing in futuresThrough the Deutschlandstipendium, the mc Stiftung supports talented ...
16/09/2025

🌍 Investing in education means investing in futures

Through the Deutschlandstipendium, the mc Stiftung supports talented students by funding scholarships and international stays. This commitment allows young people to successfully complete their studies while gaining valuable global experience and building networks that last a lifetime.
One of them is Lorenzo Pastura, a master’s student in Chinese Studies at Freie Universität Berlin. With the support of the mc Stiftung, he spent a semester at Peking University to strengthen his language and cultural knowledge and to connect with students and teachers from around the world.

As Lorenzo himself explains:
“That I was even able to go to China, to travel within the country both with others and sometimes alone, I owe this experience to my parents and above all to the mc Stiftung, which supported me tremendously from the very beginning through the Deutschlandstipendium.”

During his semester in Beijing, Lorenzo also taught German to Chinese students, nurturing the intercultural dialogue he had started abroad. Afterwards, he returned to Germany, where he continues his studies. His journey shows how much personal growth and professional direction can come from studying in another country – and how crucial it is to support education and exchange. ✨

For more information about the mc Stiftung and its programs, you can read here https://lnkd.in/emRsac7q

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Wassergasse 3
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Mittwoch 09:00 - 18:00
Donnerstag 09:00 - 18:00
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+4930650000

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https://www.linkedin.com/company/mcgroupberlin/

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mc Group - World of ideas

As 360° Full-Service-Agency, mc unites different services under one roof - from national to international PR to Creation, Digital, Event and Corporate Publishing to TV, Sport, Entertainment, as well as Media Planning. All service agencies work under the lead of quality management, in strong coordination with each other and offer a coherent, effective strategy and successful implementation. For the client this leads to: less Briefings, no agency subordinated need of coordination, a better price/performance ratio and highly coordinated integrated communication.

mc Group is a network with worldwide 80 subsidiaries and Full-Sevice in PR, Advertising, TV, Online, Event, Sport & Entertainment.

Als 360° Full-Service-Agentur vereint mc verschiedene Fachagenturen unter einem Dach – von nationaler und internationaler PR über Kreation, Digital, Event und Corporate Publishing bis hin zu TV, Sport und Entertainment sowie Mediaplanung. Alle Fachagenturen arbeiten unter der Leitung eines Servicedirectors und Qualitätsmanagers, in enger Abstimmung miteinander und gewährleisten so eine kohärente, effektive Strategie und wirksame Umsetzung. Für den Kunden bedeutet das: keine mehrfachen Briefings, keinen überbordenden Agenturabstimmungsbedarf, ein besseres Preis-Leistungs-Verhältnis und vor allem effektivere, abgestimmte integrierte Kommunikation.