06/05/2022
Businesses can gain a creative edge and a way into the language of culture through creators. Expand their role beyond one-off posts to be a true creative partner.
How to do it
- Let your creator partner express your brand through a different creative formats like Reels. Think beyond just one off posts, and lean into the innovative approaches collaborating with creators can bring.
- Trust fuels authenticity, so when partnering with creators on branded content, make sure that they are using the “PAID PARTNERSHIP” Label (A key element of our branded content product) across all of their content to disclose the collaboration.
- Test a full funnel approach by adding commerce elements into your creator strategies or building creators into an end to end plan. Facebook is testing a scaling new commerce products to build shoppability into creator collaborations.
86% of people would try/purchase or recommend when content is share-worthy.
82 % of people would try/purchase or recommend when content is inspiring.
(Facebook source; commissioned research conducted by Kantar. Online study of 15,003 people ages 18+ across US, GB, DE, KR, BR, Q4 2019)
Would you like to partner your Business with content creators?. Ziel Digital can help you! Get your free consultation now!