Equalify Marketing

03/12/2021

It was great to organise this event for the Institute for Ethical AI (Oxford Brookes University) and to see it become a success with an incredible panel and engaged audience.

Thank you to everyone who attended last night's fantastic "AI and Data Analytics: Responsible Adoption in Disruptive Markets" event.

There were really fascinating presentations and discussion from the panel as well as interesting questions from the audience.

Special thanks to Nigel Crook, Arijit Mitra, Samia Kamal, Andrew Katz and Adrian Boruz for being on the panel.

26/10/2021

For Black History Month, we are posting about a black female pioneer in 20th century science: Dr. Marie M. Daly.

"After receiving her B.S. and M.S. in chemistry from Queens College and New York University respectively, Marie Daly went on to complete her Ph.D. at New York City's Columbia University. Upon graduating in 1947, she earned the distinction of being the first African American woman to receive a chemistry Ph.D. in the U.S.

Daly's groundbreaking research included studies of the effects of cholesterol on the mechanics of the heart, the effects of sugars and other nutrients on the health of arteries and the breakdown of the circulatory system as a result of advanced age or hypertension."

Source: https://www.biography.com/news/katherine-johnson-black-female-science-technology-engineering-mathematics

04/10/2021

“Online-born brands have increased TV advertising spend by 37% since 2019”

With big companies like Amazon increasing their spending on TV advertising, here are 3 crucial aspects to keep in mind when running a TV advertising campaign:

🖥 Modern consumers have shrinking attention spans, meaning TV adverts need to be entertaining, catchy and short.

🖥 Brand values need to be clearly demonstrated in the advert. An example could be a company’s commitment to championing diversity.

🖥 Appealing to the target audience must be the highest priority. To do this, a marketer will need to find out through primary and secondary research what will engage their target audience.

According to strategists, this "dramatic shift in momentum" is a result of online brands needing to build "mental real estate" with consumers without the presence of physical stores, and is likely to continue in the long-term.

26/08/2021

4 Ways To Build Trust & Drive Inclusivity By Realigning Your Marketing Budget - Sonya Matejko in Forbes:

✅ Diversify your media spend

✅ Invest in diverse teams

✅ Use your platforms or budget for good

✅ Budget year round—not only during Black History Month

To learn more and read this amazing article, click the link below 👏

https://www.forbes.com/sites/forbescontentmarketing/2021/07/30/4-ways-to-build-trust--drive-inclusivity-by-realigning-your-marketing-budget/?sh=31a9fc8d5fbe

Inclusivity and trust are essential—but how do you bring them into your content marketing strategy?

05/08/2021

In sustainable marketing news, Levi's have launched the “Buy Better, Wear Longer” campaign with a focus on the environmental impact of fashion production 🌳 👖

Find out more here:

https://lnkd.in/d6ReHdKr

The new Levi’s® “Buy Better, Wear Longer” campaign raises awareness on the environmental impacts of apparel production and consumption.

02/08/2021

HOW TO OVERCOME YOUR FEAR OF FAILURE IN MARKETING 🙋‍♀️

“You cannot swim for new horizons until you have courage to lose sight of the shore” - William Faulkner

“I have not failed. I’ve just found 10,000 ways that won’t work” - Thomas Edison

There can be a lot of pressure on marketers to reach certain goals and expectations for a brand.

Some people are driven by the fear of failure, while others are motivated by the desire to succeed.

In order to overcome your fear of failure, here are 4 essential tips:

✅ Find the route of the fear - what are you scared of? Visualise the possible outcomes and accept that they could happen.

✅ Come up with a backup plan in case one of these outcomes occurs.

✅ Learn to learn from mistakes.

✅ Find ways to think more positively: reading “How to stop worrying and start living” by Dale Carnegie would be a good start!.

02/08/2021

3 things that are great about the 2017 creative diverse advert, “Calling all Creators” by adidas:

📸 Includes famous people delivering a powerful message

👥 A diverse range of people included in the advert

🏅 Encouraging people to put borders, gender and race aside to focus on a common goal

https://lnkd.in/deNKhVD

Calling all CreatorsThose with the need, to make something new. The game changers, the difference makers, the boundary breakers, the tomorrow takers. Join us...

28/07/2021

7 WAYS MARKETING HAS CHANGED IN THE LAST 20 YEARS ‼️

❗ Inbound marketing involves a lot of SEO now.

❗Social media is now one of the main platforms for marketing.

❗ Video adverts on social media have become increasingly important.

❗ Attention spans have become shorter.

❗ Factors in marketing such as being ethical have become more important to consumers.

❗ Consumers have gained more power through the vast options on the internet.

❗ There has been a huge increase in data available for marketers.

26/07/2021

5 TIPS FOR A HAPPY WORK-LIFE BALANCE 💻🏝🏃‍♀️

People in today’s modern society are VERY busy. Whether you’re working remotely with the kids around at home or rushing to the gym after a day in the office, it can be difficult to find time for a fulfilling work-life balance.

Here are 5 tips on how to achieve this:

✅ Organise your time with a planner or on your calendar and stick to the hours, especially for work.

✅ Prioritise your time on important things and moments that make you happy. This includes avoiding unfufilling people or activities that waste your time.

✅ Don’t try to be perfect; be realistic.

✅ Don’t neglect exercise - add it into your routine, such as a 20-minute jog in the morning.

✅ Know when to switch off - don’t check work emails in bed or at a family dinner.

22/07/2021

Top 10 Benefits of Workplace Diversity ✅

🌟 Diverse workforces bring together different backgrounds and experiences that can capture a greater share of the consumer market

🌟 The company will have a broader approach and a variety of different perspectives that will help it to reach its full potential with a diversity of people in its boardrooms

🌟 Increase in creativity

🌟 A wider range of languages spoken and relationships with communities

🌟 Diversity in the workforce improves customer services as people from various ethnicities will have more of an understanding of how to appeal to certain customers

🌟 Diversity in the company greatly improves a company’s image and reputation, especially as it is popular with consumers

🌟 Recruiting a diverse range of people means that there will also be a diverse range of talent

🌟 Studies have shown that a company’s innovation and profits are increased through diverse workforces

🌟 The range of experiences and backgrounds will result in faster problem solving and better decision making

🌟Diversity in the workplace is necessary to gain a competitive advantage

12/07/2021

The topics of environmental impact and corporate social responsibility are growing in popularity every year with more and more consumers expecting businesses to care about sustainability.

So what is sustainable marketing?

Sustainable marketing involves a company promoting its eco-friendly aspects.

There are important factors to keep in mind such as consistency and authenticity that will form a successful sustainable marketing strategy.

Some notable brands that have successfully implemented sustainable marketing into their strategies include:

1. The Body Shop has undertaken various initiatives that champions sustainability, including the way they source ingredients and package their products.
2. IKEA has also practiced sustainability through the use of solar panels and wind farms, and has also launched initiatives such as “People & Planet Positive” to encourage consumers to be more environmentally conscious.
3. The famous beer brand Carlsberg also launched a renewable beer bottle.

28/06/2021

How are famous food companies celebrating LGBTQ+ pride this June?

In this Eat This, Not That! article, 7 brands have been highlighted:

• The popular cereal bar brand KIND have released its own “PRIDE bar”
• In collaboration with GLAAD, Kellogg's have launched a limited edition “Together with Pride” cereal
• Skittles are doing the colourless “Pride Pack” again this year
• Mason Dixie Foods have introduced a “Pride Party Pack”
• EffenVodka have partnered with Allies in Art to launch the “EFFEN Vodka 2021 Pride 365 bottle”
• Shake Shack is selling its limited-edition “Pride Shake” again this year
• Bobos has released a “Pride Lemon Poppyseed Oat Bar”

Read the full article here: https://www.eatthis.com/news-popular-food-companies-celebrating-pride-month/