LURE Berlin

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LURE Berlin

LURE BERLIN is the studios branch of LURE — the award-winning creative agency and production studio — and focusses on the concept of ‘wearable storytelling’.

29/06/2022

Photographer from his book: “Fresh Love”
While in Tokyo we met up with Japanese photographer HAL who captures couples in vacuum- packed in plastic. The couples also shared their experiences of being photographed this unique way. “There’s always something between us no matter how close we are, but for those 20 seconds — not even a breath of air.”
Watch our film about HAL on Lure's YouTube channel: YOUTUBE.COM/WeAreLure
Nr. 5 hangs in our Agency in Berlin.

27/06/2022

Be part of the Jadhab crew, get your sticker by ordering at lureberlin.com 🖤

25/06/2022

Happy Paris Pride 🏳️‍🌈

The city of love
🎥

24/06/2022

Barbara Kruger, Untitled (Your body is a battleground), 1989 
Today the United States Supreme Court struck down
Roe Vs Wade, which for nearly 50 years protected the right to abortion.

What’s your reaction to today’s ruling?

20/06/2022

TO LURE
JADHAB
‎جذب

17/06/2022

born in Burundi, now calls Berlin home. He expresses his unique style with the JADHAB Globe unisex T-Shirt (in Spring Periwinkle blue)
Available at WWW.LUREBERLIN.COM

Berlin is a city where German, Arabic and Turkish mix under the pulse of music, and colour, sexual identity and gender blend in harmony. Where hedonists and believers are drawn together to a shared spirit of freedom. We call our Spring / Summer collection جذب Jadhab. An Arabic word – to lure or attract – it also means to be drawn together by gravity - and a symbol we can all wear proudly.

By now for €39 -
100% of proceeds from your purchase go to support the Arab creative community in Berlin

16/06/2022

S/S 22 جذب apparel worldwide available now
WWW.LUREBERLIN.COM

جذب JADHAB - to lure, to attract, to be drawn together by gravity.

Celebrating freedom, youth, self-expression and raw summer sensuality with a collection of timeless basics and inclusive cuts. Each item is embroidered or printed in elegant Arabic. جذب, Jadhab. Reaching beyond monochrome mindsets, the JADHAB collection offers a fresh take on modern apparel, where Berlin street style meets the colours of spring.

100% of proceeds from the collection will be donated to support the Arab creative community in Berlin

15/06/2022

Happy Pride 🏳️‍🌈 The Rainbow Flag might seem like a given today, but it was created in 1978 by Gilbert Baker, a military veteran and drag performer. In 1974, Baker met Harvey Milk challenged Baker to create a symbol of pride for the gay community. Two original gay pride flags flew at the San Francisco Gay Freedom Day Parade celebration on June 25, 1978. Some have speculated that Baker was inspired by the Judy Garland song "Over the Rainbow" but Baker has said in interviews that it was "more about the Rolling Stones and their song 'She's a Rainbow.'"

The two flags originally created for the 1978 parade were believed lost for over four decades, until a remnant of one was discovered among Baker's belongings in 2020. In June 2015, The MOMA Museum of Modern Art acquired the rainbow flag symbol as part of its design collection.

***r

On June 26, 2015, the White House was illuminated in the rainbow flag colours to commemorate the legalisation of same-sex marriages in all 50 U.S. states.

The emoji version of the flag ( 🏳️‍🌈 ) was formally proposed in July 2016.

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