12/05/2021
10 Instagram trends of 2021. Save for later!
1. Number of followers is not important any more, but the development of a personal brand and work with the audience. It is not just subscribers (followers) or even likes that are important, but the amount of interaction. Participate in discussions and saves of the post. We are not just chasing numbers, but we create and develop a community around an individual.
2. Even small blogs can already monetise through advertising, collaboration and sales, but real high activity of subscribers is important.
3. Long-reads are becoming more and more popular, means: more story, more text. But this is not enough any more. In 2021, you definitely cannot expect that by posting to Instagram from time to time , without high-quality visuals, without plan and creative ideas, you will capture the audience. Everyone is overwhelmed , and the competition is growing more and more. Although niches still free and I am convinced that anyone can be promoted through Instagram.
A content plan is required, but this is another topic for whole discussion
4. The video content segment continues growing, the upward trend has been going on for several years now and I don't think it will change this year.
5. Even more than video live broadcasts are gaining activity. They will more and more capture our lives and adjust to the lifestyle.
It is a great tool for creating an image and working with an audience. In addition, broadcasting live will help todevelop your public speaking skills, which can be useful both in personal and professional life.
6. Stories is our main sales tool. Interactivity = the key to success. This is also whole separate topic to discuss.
7. Sales directly within Instagram continue to develop, which means a decrease in the number of clicks between spontaneous motivation and a purchase, which gives Instagram an excellent advantage over classic online stores. That means that Instagram becomes both an advertising and a trading platform at the same time, which saves us a lot of resources.
8. The overall style of the account is becoming more and more important. Basically, as a person with a developed aesthetic taste, I pay great attention to the integrity of the style. Both personal and online. And I seriously recommend contacting professional stylists and designers for help, this is an investment that will pay off with interest.
9. Today the info business is just emerging, and the market is quite “wild”, but look back at how much has changed over the past year and a half. Online learning and information services will only grow and develop over the next 5 years. Therefore, the development of your brand and the gaining subscribers is still possible, although it will steadily rise in price.
10. And the most important thing! Naturalness. Everyone has long been tired of fake smiles and artificial poses. Being yourself, not lying to yourself or to others is my favourite trend. And most importantly, do not be afraid to show yourself to the world. There are about a billion accounts active on Instagram - you will definitely find those who will love the real you.
