Framen GmbH

Framen GmbH FRAMEN is a digital content channel for screens in semi-public spaces. Through FRAMEN, brands win the attention of their target groups in unique locations.

From inspirations to the latest news, a new channel arises to reach people globally but locally.

12/08/2026

🏈 Touchdown: FRAMEN x European Football Alliance

We’re taking our sports partnerships to the next level: FRAMEN is partnering with the European Football Alliance, bringing European American Football (EFA) beyond the stadium and onto screens across our network.

The EFA brings together some of the leading American Football teams in Europe, with the ambition to grow the sport, its clubs and its fan base across markets.

For us, this partnership is a natural next step. After working with Frankfurt Galaxy over the past years, we’re now expanding our collaboration to the league level.

Through the FRAMEN network, we’ll bring EFA campaigns and the biggest moments of the season into everyday environments, from gyms and cafés to retail spaces and beyond.

And we’re kicking things off with two major events: the BIG4 Playoff Weekend with Munich Ravens vs. Frankfurt Galaxy on Saturday, August 15 at 6:00 PM in Frankfurt, followed by the EFA Championship Game in Innsbruck with Nordic Storm vs Paris Musketeers, on Sunday, August 16 at 3:00 PM.

From the stadium to the city. From game day to everyday 🏈

Excited for what’s ahead!

11/08/2026

Campaign of the Week 🎬

One campaign from our screens, every week. First up: Shine 🇫🇷

A banking app for freelancers — on coworking screens, in front of freelancers. Next to the coffee machine, in front of people who send invoices for a living.

Sometimes media planning is just that logical.

📍 31 coworking venues · France
🗓️ 3 weeks

04/08/2026

Campaign of the Week 🎬 This week: Powerade 🇪🇸

A sports drink — on gym screens, in front of people mid-workout.

„Siente el poder de la pausa“ — a message about taking a pause, on the screen people watch between sets. Right where the pause happens.

Sometimes media planning is just that logical.

📍 Gym venues · Spain
🗓️ 14 weeks

What if you could reach electronics shoppers across Italy with one single media buy?Now you can! 🚀 The Euronics Italy re...
20/07/2026

What if you could reach electronics shoppers across Italy with one single media buy?

Now you can! 🚀

The Euronics Italy retail media network is officially live on FRAMEN — making 6,120 screens across 122 stores programmatically bookable for the first time.

For advertisers, that means access to:
→ 374K weekly shoppers
→ 20+ minutes of average in-store attention
→ Targeting by city, region or individual store
→ Real-time reporting for endemic and non-endemic brands

And the attention is measurable:

→ 94% notice at least one ad
→ 7.6 seconds average attention
→ 40% ad recall
→ 59% prompted recall
→ +17 percentage points in brand choice

Measured by Lumen Research.

Euronics Italia is the first Italian consumer electronics retailer to make its in-store screen network available this way — turning 122 individual stores into one scalable media opportunity.

One network. One buy. Thousands of valuable shopper moments.

Grazie to the Euronics Italia team for their trust — and to everyone at FRAMEN who brought the network to life.

Explore the network and book your campaign → framen.com

What if you could reach electronics shoppers across Italy with one single media buy?Now you can! 🚀The Euronics Italia re...
14/07/2026

What if you could reach electronics shoppers across Italy with one single media buy?

Now you can! 🚀

The Euronics Italia retail media network is officially live on FRAMEN — making 6,120 screens across 122 stores programmatically bookable for the first time.

For advertisers, that means access to:
→ 374K weekly shoppers
→ 20+ minutes of average in-store attention
→ Targeting by city, region or individual store
→ Real-time reporting for endemic and non-endemic brands

And the attention is measurable:

→ 94% notice at least one ad
→ 7.6 seconds average attention
→ 40% ad recall
→ 59% prompted recall
→ +17 percentage points in brand choice

Measured by Lumen Research.

Euronics Italia is the first Italian consumer electronics retailer to make its in-store screen network available this way — turning 122 individual stores into one scalable media opportunity.

One network. One buy. Thousands of valuable shopper moments.

Grazie to the Euronics Italia team for their trust — and to everyone at FRAMEN who brought the network to life.

Explore the network and book your campaign → framen.com

29/06/2026

FRAMEN Beachvolleyball Masters 2026 🔥🏐

Things got pretty heated at our FRAMEN Beach Volleyball Masters in Hamburg, and we’re not just talking about the weather. Our after-work volleyball tournament got way more competitive than anyone expected, and the beach volleyball skills on display were really impressive!

A huge congratulations to pilot Agenturgruppe for taking home the championship title! 🏆

Thank you to everyone who joined us in Hamburg and made this event such a nice evening. We’re already looking forward to the next match point!

24/04/2026

FIBO 2026 Recap ✨

07/04/2026

Stop scrolling. This is where your audience actually pays attention.

In a world where attention spans are shrinking and feeds are overcrowded, brands are fighting for milliseconds. That’s exactly why collaborations like the one with matter. Together with TapTap, we took a deep dive into real campaign performance, audience behavior and what brands actually need today to cut through the noise.

At FRAMEN, we bring the environment.
TapTap brings the data intelligence.

The result? Smarter, more effective campaigns where attention is real.

Our global network of 30,000+ screens is built around one key idea:
be present where attention is real, not accidental.

What makes the difference?

- Longer attention span: we reach audiences where they actually spend hours, not seconds.
- Captivated, high-quality audience: professionals and decision-makers who value relevant content.
- Frequency = brand recall: repeated impressions that generate greater awareness.
- Low advertising saturation: less noise, more attention.
- Relevant context: content tailored to the environment and the audience’s needs.

Thanks to for the invitation. We continue to grow and learn together.

Adresse

Axelspringer Straße 65
Berlin
10969

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