Framen GmbH

FRAMEN is a digital content channel for screens in semi-public spaces. Through FRAMEN, brands win the attention of their target groups in unique locations.

From inspirations to the latest news, a new channel arises to reach people globally but locally.

24/04/2026

FIBO 2026 Recap ✨

07/04/2026

Stop scrolling. This is where your audience actually pays attention.

In a world where attention spans are shrinking and feeds are overcrowded, brands are fighting for milliseconds. That’s exactly why collaborations like the one with matter. Together with TapTap, we took a deep dive into real campaign performance, audience behavior and what brands actually need today to cut through the noise.

At FRAMEN, we bring the environment.
TapTap brings the data intelligence.

The result? Smarter, more effective campaigns where attention is real.

Our global network of 30,000+ screens is built around one key idea:
be present where attention is real, not accidental.

What makes the difference?

- Longer attention span: we reach audiences where they actually spend hours, not seconds.
- Captivated, high-quality audience: professionals and decision-makers who value relevant content.
- Frequency = brand recall: repeated impressions that generate greater awareness.
- Low advertising saturation: less noise, more attention.
- Relevant context: content tailored to the environment and the audience’s needs.

Thanks to for the invitation. We continue to grow and learn together.

24/03/2026

d3con 2026: From programmatic to attention - DOOH enters its next phase

“DOOH in Germany: Strategies, Innovations and What We Can Learn from Other Markets” featuring Sönke Schlüter (OTTO), Carina Morales (Kleinanzeigen) and Andreas Heinze (Ströer), moderated by Lothar Krause.

The discussion highlighted how DOOH in Germany continues to evolve, driven by advancements in technology, creativity and data-driven planning. Key topics included the growing role of contextual relevance, audience understanding, programmatic buying, and how different industries are leveraging DOOH more strategically.

Looking beyond the local market, the panel also explored international best practices, identifying where Germany can learn from other markets and where it is already setting strong standards.

We were particularly pleased to open the session with our Lenovo × FRAMEN case in collaboration with Lumen Research, demonstrating how attention can be measured through eye-tracking and translated into real brand and lower-funnel impact.

A special highlight: our CMO and Co-Founder Magdalena Pusch was honored with a Speaker Award.

Beyond the stage, d3con once again proved to be a great opportunity to reconnect with partners, clients and industry peers, and to meet many new faces across the ecosystem.

Thank you to everyone who joined the discussion, and to the d3con team for organizing another outstanding conference.

18/03/2026

Last month, we brought the whole FRAMEN team together in Berlin for our ✨ Strategic Week ✨

A few days to think big, get together, and align on the road ahead. Honest conversations, a lot of sticky notes, and the kind of energy you only get when everyone's in the same room.

We left with a clear vision and a lot to build.
Stay tuned. 💜

18/12/2025

2025 - it’s a blast!

Thank you to everyone, to our Team, to our Partners and Clients for making this happen. We are so proud of what we have achieved and we are so excited about 2026 💜

09/12/2025

Intersections 2025 showed one thing very clearly: the future of DOOH will be built at the intersection of technology, context and measurable attention 🚀

This year, FRAMEN joined Intersections in Milan to discuss how AI, real-time attention metrics and indoor environments are reshaping media planning.

What stood out across all conversations:
brands are no longer asking if DOOH can drive performance, they’re asking how far it can go.

Indoor DOOH is moving into a new phase:
• smarter targeting through real-world context
• stronger creative performance through attention insights
• measurable impact closer to the point of decision.

And that’s exactly what we explored together with Lenovo (Eleonora Baglini), Nexi (Martina Lombardi), Antonella La Carpia, and Sara Meghnagi during our session “Hacking the Future of Indoor DOOH with AI: When technology and context truly make the difference”, followed by a panel discussion diving deeper into how technology and context combine to create real business outcomes.

It’s exciting to see indoor DOOH evolve from a visibility channel into a strategic performance layer within the video ecosystem.

A big thank you to everyone at Intersections for bringing the industry together and creating space for real conversations about where media innovation is heading next.

05/12/2025

🌤️ Big Launch: Weather Targeting is now live on FRAMEN!

Imagine this:
☀️🍦 An ice cream brand only showing ads when it’s sunny and above 25°C.
☔️🧥 A rainwear retailer activating campaigns the moment rain clouds roll in.
❄️⛷️ A ski resort promoting weekend deals right when fresh snow is forecast.
🥶☕️ A café appearing on screens as soon as temperatures drop below 5°C.

With our new Weather Targeting panel, this is now reality.

Brands can easily set:
-> Temperature ranges (e.g., 25–32°C)
-> Weather conditions like:
☀️ Clear • ☁️ Cloudy • 🌧️ Rainy • 🌩️ Thunderstorms
❄️ Snow • 🌨️ Snowstorms • 🌬️ Windy

Even better: combine it with Geo-Targeting to deliver the right message, in the right place, at the exact right moment.

Smarter context. Higher relevance. Stronger impact.

This is weather-smart advertising with FRAMEN. 🌦️

19/11/2025

📣 Unlocking the Offline Million @ THIS IS MARKETING
When even says: “Go Offline!” — you know the game is changing.

And that’s exactly what we showed in our Masterclass:
“The Offline Million: Real World, Real Money.”

🔥 Key Takeaways:
• Offline is now digital, targeted & measurable
• Moment Marketing works best in the real world
• The right place + the right time = attention that doesn’t scroll away
• Regional ads can be launched as easily as social ads — but with 10x more impact

From gyms to co-working spaces, hotels to retail:
👉 Brands can now show up where decisions actually happen.

Huge shoutout to .luisa .knopf & the whole .thisismarketing team for an incredible event.
We’re already excited for what’s next 🚀

11/11/2025

Ready to launch your next campaign? 🚀
Start today with the FRAMEN Ads Manager or book a call with our team for personalized support.
💡 Don’t miss out — sign up for our newsletter for the latest tips and updates!
👉 All links available in our profile.

05/11/2025

Cheers to Berlin’s vibrant marketing community! ✨
We’re beyond proud to have been the official media partner of the Berlin Marketing Award 2025 and even more honored to deliver the laudatory speech for this year’s Audience Award.
What an incredible evening celebrating creativity, innovation, and collaboration at .
Every year, Berlin’s marketing scene sets new standards, full of bold ideas, strong partnerships, and people who truly shape the future of communication.
At FRAMEN, we’re thrilled to be part of this inspiring network and to support a community that never stops pushing boundaries.
Thank you to everyone who makes the Berlin Marketing Award such a special event, we’re already looking forward to next year! 💜

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