goalgirls

goalgirls is a creative agency for interdisciplinary brand campaigns and brand activism. we create c we're the new soft era of creative agency.

built and directed by girls*. we tap into today's social currents to create campaigns like movements. at the intersection of digital and real life. we help brands succeed commercially and socially by connecting them with contemporary culture and its pioneers. we build moments to create momentum. and we're here to amplify the female POV in the industry. read all about it here. goalgirls was founded

in 2017 by sisters helena and kaddie rothe. it has since become a creative playground for a collective of over 99 creatives with diverse backgrounds and skillsets. we lead projects from ideation to creation and form GG* units from our pool of talent to become an extension to a brand's in-house team.

21/01/2026

WEIBLICH GESCHRIEBEN • (all infos: weiblich-geschrieben.de) • we’re obsessed with this campaign 🔥• directed and shot by and • concept / design / creative direction by •

EXTRA! EXTRA!
when editorial leadership looks like a sausage party,
it’s time to change the headline.
share your story. break the news.

watch this impact campaign unfold on the channel •

11/11/2025

what we’ve been up to? breeding our own GOALGIRLS* soft army — world, get ready.

03/09/2025

“Can you send some Power Woman Portraits of your female-founded agency?“
GOALGIRLS* says: OK. Hold my fear.

Our GIRL*RESTING shoot with photographer unapologetically flaunts our Power. And it‘s soft.

And yes – we are TIRED of the daily fight against the patriarchy.

This is not a portrait of single faces.
It’s a portrait of a feeling, a stance – softness over hardness.
We don’t stage Power Women.
We stage Power Feelings.
For the strength that sparks when women* fill spaces not alone, but together.

And that’s exactly what we bring into our collaborations: helping brands tell stories that don’t need to shine perfectly polished, but move people. Stories that feel human, emotional, playful – not marketing.

✨ Soft Power looks like this. ✨

28/08/2025

today we opened .germany - and in all our girlsoftness - we cried — out of pride, not weakness. ( shot by )

when .germany asked which people inspire us most, our founder answered from the heart:

every woman who’s ever entered our flock.
not just role models on pedestals, but the feeling of what happens when women listen, lift each other up, and take up space together.

that‘s the inspiration. that’s the power.

we‘re proud of this feature and proud of every woman brave enough to break old structures.

we are fierce.
we are female.
we are unstoppable.

read the full article — link in bio…. or just peek at campaigngermany.de‘s latest female-powered headline 💅

18/08/2025

This is 🔥 HOT MESS MAMA 🔥 by — pregnancy served messy, emotional, and slightly unhinged. First episode drops August 25.

For GG* founder , motherhood was never on the vision board.
But with her baby halfway here and her brain all over the place, she’s doing what she does best: turning chaos into stories.

Get ready for: HOT MESS MAMA 🎙️
A podcast about late-night belly talks, cry sessions, and GPT chats asking things like “is Leberwurst good for my baby?”
It’s raw, it’s poetic, it’s a little pretty and a little ugly.

Everyone says: “find your own way of doing it.”
This pod is Kaddie actually figuring out what the hell that means — and taking us along for the ride.

And here’s the twist: it’s not just about her. Because let’s be honest: she has no idea what she’s doing.
We’re calling on all mamas with chaos, wisdom, or hot mess energy to share their stories. Want to be part of the pod? Slide into our DMs.

🎙️ HOT MESS MAMA launches August 25
Join ’s journey into motherhood.

11/08/2025

🚨 NEXT STOP: MS DOCKVILLE 🚨
15. + 16.08 at

We’re about to paint this festival RED — literally.
The Red Tent is rolling in for a red-hot takeover and we need one more ride-or-die to join the riot.

💥 Perks? You’ll be on our guestlist. You’ll flow with the crew. You’ll be part of the bleeding heart of Dockville.

If you’re ready to pour some cycle energy into the party → slide into our DMs and let’s make it unforgettable.
friday AM and saturday PM shifts are needed.

Want to come on board and get messy with and dance with an incredible line up? Make sure you get your tickets!

29/07/2025

💥 BIG NEWS 💥

We’re growing.
As a community — we’ve always stood for deep connection, creative rebellion, and soft strength.

As a creative agency — GOALGIRLS* has always been about bold ideas and storytelling with a mission:
✨ Slay the patriarchy, softly. ✨

But we’ve outgrown the girlbox.
It’s time to take everything we’ve built
since 2016—
from a female POV —
and scale it.
Shape culture. Shift structures. Speak to everyone.

👉 Meet GG* STUDIO
a gender-inclusive creative house for impact
now part of .coolective

⸻

Creative offers at THE COOLECTIVE:

Brand Mood Kit – Strategy & style in one week
Brand Launch Sprint – From chaos to clarity in 4 weeks
Campaigns in a Sprint – 1 week concept → 1 shoot day → 1 week edit

aaaand
Content Creation Days – 1 crew, 1 day, a whole content library
Always-On Retainer – Monthly content drops that keep your brand alive
…and so. much. more.

⸻
coolective builds for brands that want to stand out and stand for something.

No departments.
No boring decks.
Just hand-picked teams + ideas with grip.

Based in Berlin. Creating everywhere.
If you’re here to co-create → let’s coolaborate.coolective

_______

And if you’re here for the movement
→ Follow us.
We’re just getting started.

15/07/2025

🌸 GG* 🌸 no egos, just energy. no fluff, just fire.

Adresse

Lindower Straße 18
Berlin
13347

Webseite

http://www.goalgirls.de/

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Our Story

We are a creative agency ____ ABOUT US goalgirls is a young agency for content creation, experiential marketing and branded events. Driven by the girlpower of two sisters - Kaddie and Helena - supported by their squad of creatives and collaborators. Their work specialises in creating unique branded content through experiences. Their expertise stretches from concept to ex*****on of exclusive brand events and campaigns in edgy and non-traditional settings. Kaddie and Helena empower brands to seed their products in new, relevant markets and contemporary culture. Their events and adventures make waves on multiple social media channels and aim to trigger the digital influence of a brand with the emotions and senses that make memories.