goalgirls

goalgirls is a creative agency for interdisciplinary brand campaigns and brand activism. we create c we're the new soft era of creative agency.

built and directed by girls*. we tap into today's social currents to create campaigns like movements. at the intersection of digital and real life. we help brands succeed commercially and socially by connecting them with contemporary culture and its pioneers. we build moments to create momentum. and we're here to amplify the female POV in the industry. read all about it here. goalgirls was founded

in 2017 by sisters helena and kaddie rothe. it has since become a creative playground for a collective of over 99 creatives with diverse backgrounds and skillsets. we lead projects from ideation to creation and form GG* units from our pool of talent to become an extension to a brand's in-house team.

30/04/2026

we‘re working on a true story-led campaign with and are looking for clue users to share their stories and join us for a shooting in berlin in just a few weeks 🎥✨

slide into our DMs with your cycle story to be casted •

08/03/2026

Today is International Women’s Day.
Instead of another empowerment post, we’re doing something simple:
We’re taking space.

Ever noticed the magazines in business lounges?
Airport lounges.
Hotel lobbies.
Conference waiting areas.

Page after page of companies built by men. We’re teaming up with to change it.
With DISCOVER HER POWER, a new GOALGIRLS* column, we’re opening free editorial space for women building businesses that deserve to be seen.

Not sponsored.
Not bought.
Just visibility.

Want to be featured?
Share this post in your story.
Tag
DM us why your business should be next.

Let’s start filling those pages.
Happy International Women’s Day. ✨

21/01/2026

WEIBLICH GESCHRIEBEN • (all infos: weiblich-geschrieben.de) • we’re obsessed with this campaign 🔥• directed and shot by and • concept / design / creative direction by •

EXTRA! EXTRA!
when editorial leadership looks like a sausage party,
it’s time to change the headline.
share your story. break the news.

watch this impact campaign unfold on the channel •

11/11/2025

what we’ve been up to? breeding our own GOALGIRLS* soft army — world, get ready.

03/09/2025

“Can you send some Power Woman Portraits of your female-founded agency?“
GOALGIRLS* says: OK. Hold my fear.

Our GIRL*RESTING shoot with photographer unapologetically flaunts our Power. And it‘s soft.

And yes – we are TIRED of the daily fight against the patriarchy.

This is not a portrait of single faces.
It’s a portrait of a feeling, a stance – softness over hardness.
We don’t stage Power Women.
We stage Power Feelings.
For the strength that sparks when women* fill spaces not alone, but together.

And that’s exactly what we bring into our collaborations: helping brands tell stories that don’t need to shine perfectly polished, but move people. Stories that feel human, emotional, playful – not marketing.

✨ Soft Power looks like this. ✨

28/08/2025

today we opened .germany - and in all our girlsoftness - we cried — out of pride, not weakness. ( shot by )

when .germany asked which people inspire us most, our founder answered from the heart:

every woman who’s ever entered our flock.
not just role models on pedestals, but the feeling of what happens when women listen, lift each other up, and take up space together.

that‘s the inspiration. that’s the power.

we‘re proud of this feature and proud of every woman brave enough to break old structures.

we are fierce.
we are female.
we are unstoppable.

read the full article — link in bio…. or just peek at campaigngermany.de‘s latest female-powered headline 💅

18/08/2025

This is 🔥 HOT MESS MAMA 🔥 by — pregnancy served messy, emotional, and slightly unhinged. First episode drops August 25.

For GG* founder , motherhood was never on the vision board.
But with her baby halfway here and her brain all over the place, she’s doing what she does best: turning chaos into stories.

Get ready for: HOT MESS MAMA 🎙️
A podcast about late-night belly talks, cry sessions, and GPT chats asking things like “is Leberwurst good for my baby?”
It’s raw, it’s poetic, it’s a little pretty and a little ugly.

Everyone says: “find your own way of doing it.”
This pod is Kaddie actually figuring out what the hell that means — and taking us along for the ride.

And here’s the twist: it’s not just about her. Because let’s be honest: she has no idea what she’s doing.
We’re calling on all mamas with chaos, wisdom, or hot mess energy to share their stories. Want to be part of the pod? Slide into our DMs.

🎙️ HOT MESS MAMA launches August 25
Join ’s journey into motherhood.

Adresse

Lindower Straße 18
Berlin
13347

Webseite

http://www.goalgirls.de/

Benachrichtigungen

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