Latana

22/01/2025

Struggling to find a cost-effective brand tracking solution?

Brand tracking shouldn’t drain your budget or take forever to set up. At Latana, we’re changing the game with flexible, modular pricing plans that prioritize your needs. Get the insights you need without overspending.

📊 Choose your perfect fit:
From high-level overviews to advanced tracking capabilities, our Essential, Pro, and Custom plans adapt to your unique requirements. Whether it’s granular data or a broad view of brand performance, we’ve got you covered with pricing that makes sense.

💡 Why settle for less?
Discover a smarter way to track your brand and optimize your investment.

👉 Explore our pricing plans today and see how flexible brand tracking can be: https://hubs.ly/Q031H1f40

15/01/2025

We conducted research among brand and insight managers about what they want in a brand tracker and one unanimous finding was that switching researcher providers is a daunting and prolonged task, especially when you're tied to expensive, long-term contracts. That’s why Latana now offers a low-cost trial option, making it simple to test our approach without any long-term commitment.

Run a trial for 1-6 months in as many markets as you need. It’s an easy way to see how our tracking can provide reliable insights, tackle hard-to-reach regions, or address gaps like sub-brands or emerging areas. No hefty costs or risk—just actionable data to decide if we’re the right fit.

Interested? Let’s discuss how to get started. Contact us at [email protected].,

13/01/2025

🚀 What makes Latana the best brand tracking solution?

Access to the 99.9%: We give you access to everyday consumers, not just research panelists.

Precise Results:

We help brands make better marketing decisions by delivering world-class, scalable insights. Get in touch with us to learn what brand tracking can do for you.

10/01/2025

Why is brand perception so tricky to measure?

Despite the importance of understanding how consumers see your brand, traditional brand tracking often falls short. Flaws in survey design, outdated methodologies, and limited access to diverse audiences lead to unreliable insights. Even costly solutions struggle to adapt to the complexity of modern brands.

In a recent interview, Nico Jaspers, CEO of Latana, sheds light on these challenges and presents new ways to overcome them. From tackling common biases to leveraging innovative data collection techniques, he explains how brands can finally achieve accurate, actionable insights.

Curious about the future of brand tracking? Read the full interview here:

Explore the common pitfalls of traditional brand tracking methods and the innovative solutions that can provide marketers with the actionable insights they need.

18/12/2024

When it comes to data collection, not all methods are created equal. Here’s how Latana sets itself apart from competitors in the brand tracking space:

🌍 Broader Reach:
Competitors typically focus on the top 50 markets, while Latana collects data from 200+ countries and territories, even in cities with populations as low as 200,000.

📈 Larger Sample Sizes:
Most platforms survey 1,000 to 12,000 respondents per year per brand. Latana scales up to 100,000 respondents annually, providing richer and more actionable insights.

🚫 Zero Fraudulent Responses:
With ad-based sampling and non-incentivized surveys, Latana eliminates fraudulent responses—something competitors can’t claim with rates reaching up to 40%.

📱 Real-World Sampling:
Instead of recruiting panel participants, Latana captures data from anyone using a smartphone, ensuring diverse and unbiased samples.

Ready to take your brand tracking to the next level? Explore more here: Latana Data Collection

13/12/2024

What’s scarier than Friday the 13th? Inaccurate brand awareness data.

It might not sound spooky, but the consequences of poor awareness tracking can haunt your strategy. Inflated or understated figures can throw off your insights, derailing your plans for everything from media spend to product launches.

At Latana, we take the fear out of awareness tracking. Our approach ensures you get data that’s not just accurate—but truly accurate. No guesswork, no ghostly errors—just actionable insights to guide your brand.

🎯 Discover how to measure awareness the right way, avoid common pitfalls, and secure insights you can trust.

Let’s make bad data a thing of the past. Read more now: https://hubs.ly/Q02-5c5l0

09/12/2024

Did you know that 40% of global consumer spending—a staggering $20 trillion—happens outside of the biggest markets? 🌍

Countries like Vietnam, Kenya, Saudi Arabia, and Peru represent massive growth opportunities for global brands. But there’s a catch: gathering accurate brand perception data in these markets is often challenging and expensive.

Enter Latana. With our ad-based sampling method, we make it easy for brands to access reliable insights in small and emerging markets, helping you tap into these often-overlooked opportunities.

Curious how it works? Check out our latest article to learn more: Read here: https://hubs.ly/Q02-55zC0

04/12/2024

Day 1 at TMRE set the stage for some exciting conversations about the future of brand tracking. We connected with over a dozen major brands, digging into the challenges they face. It’s clear they’re juggling a lot—managing campaigns, metrics, and strategies—while looking for solutions that streamline their efforts instead of adding complexity.

Nico Jaspers took the spotlight during his Next-Generation Brand Tracking Spark Session. The packed room and engaged audience confirmed that the industry is eager for fresh approaches. The content we shared sparked strong interest, with several attendees eager to explore how to move beyond the status quo and embrace more innovative tracking methods.

The appetite for change was palpable. Many brands are actively questioning traditional methodologies and seeking solutions that deliver deeper insights with less friction. It’s inspiring to see this momentum, and we’re thrilled to keep the conversation going throughout the event.

What’s your take on the next generation of brand tracking? Let’s connect and discuss!

03/12/2024

⏰ 1 Hour to Go: Don’t Miss This!

At 3:15 PM (GMT-4), Latana’s CEO, Nico Jaspers, will take the stage at TMRE to share cutting-edge solutions to the biggest challenges in brand tracking.

Join Nico’s session to discover:

- How to overcome barriers in measuring brand perception.
- Ways to improve data quality using non-incentivized sampling.
- The benefits of ad-based sampling for more accurate and reliable insights.

This is your chance to rethink your approach to brand data and explore actionable solutions. We’re counting down—see you there!

03/12/2024

🎉 TMRE Day 1 – Let’s Connect!

We’re all set and excited to meet you at Booth E! Stop by to learn how to optimize your brand strategy, solve persistent sampling challenges, and uncover fraud-free, reliable insights that can elevate your approach to brand tracking.

📅 Don’t forget our session at 3:15 PM (GMT-4) today, where we’ll dive into innovative brand tracking. You won’t want to miss it!

Swing by Booth E, grab a stress ball, and let’s chat about transforming your brand tracking strategy. See you soon! 🙌