MÜLLER PR & CONSULTING

24/05/2025

Kranke und Sterbende verdienen Besseres als entfremdende Dinge. Bitten Stetter ist eine der wenigen Designer*innen, die deren Bedürfnisse mitdenken.

17/05/2025

The current print edition of taz features an article about finally., a project by Bitten Stetter Stetter, which addresses the fragility of both societal & individual experiences. The project explores themes of vulnerability, emotional resilience, & the need for care in times of uncertainty.
These themes also resonate with MENTAL HEALTH IN FASHION, an initiative that aims to destigmatize mental health issues & raise awareness within the fashion & creative industries.
We are proud to support finally. in their press work, contributing to the ongoing conversation around the visibility of tabooed topics & the importance of breaking societal silences.
Find the full online article here: https://lnkd.in/dKUt6UMb

24/04/2025

We are pleased to support finally., a brand founded by Bitten Stetter, with our press work.
finally. addresses the often-overlooked topic of people in vulnerable life situations, showing that fashion can be more than just aesthetic—it can also be inclusive & socially engaged. This aligns closely with our ongoing focus on the MENTAL HEALTH IN FASHION campaign.
Many thanks to style in progress for featuring finally..
Read the article here: https://lnkd.in/dDzMT9dm
For press inquiries, please contact us: [email protected]

With dignified, well thought-out products, the label creates a new design language for fragile phases of life.

17/03/2025

Recently, fashion icon Diane Pernet was interviewed in front of over 100 students & professors at AMD Akademie Mode & Design. This special event provided a unique opportunity to explore Pernet's remarkable career & her groundbreaking work with the ASVOFF Film Festival.

During the conversation, Pernet shared insights into how her diverse background in fashion, film, & photography has shaped her vision for ASVOFF. She discussed the festival's evolution into a global platform for fashion films & how this medium has redefined storytelling in the industry.

A highlight of the discussion was the "Mental Health in Fashion" category at ASVOFF, which is part of a broader initiative to raise awareness & reduce stigma around mental health issues in the fashion industry. Pernet's support for this category has been instrumental in amplifying its impact.

The event was a valuable platform for fostering creativity & sparking important conversations about mental health & cultural impact in the fashion world.

27/02/2025

Here is the second WA (off) article, following the discussion at Paris Fashion Week 2025. The article dives deeper into MENTAL HEALTH IN FASHION, focusing on the talk “Breaking the Cycle: Ethical Demands, Consumer Behavior & Mental Health in Fashion” at WSN's Who's Next in the IMPACT & Neonyt Paris space.
The MENTAL HEALTH IN FASHION campaign is committed to fostering meaningful conversations & support across the fashion industry.

mental health in fashion : question the different layers of responsibility, including ours; to distill a few thoughts, figures and insights for the whole industry to engage towards better practices and wellness.

14/02/2025

The MENTAL HEALTH IN FASHION campaign was proud to host an impactful panel at Paris Fashion Week 2025, held at WSN’s Who’s Next trade show. The panel “Breaking the Cycle: Ethical Demands, Consumer Behavior & MENTAL HEALTH IN FASHION” brought together influential voices, including Samia Larouiche, Serge Carreira & Kiko Hirakawa, to discuss the future of fashion, ethical responsibility & the importance of addressing mental health in the industry.
A special thank you to Samia Larouiche for her insightful article, which captured the essence of the discussion & the urgent need for change. The event was a crucial step in working towards a safer, healthier & more inclusive fashion industry for everyone involved.

From the genesis and some fundamentals of mental health in fashion, the psychological and emotional relationship that we nourish with clothing, to questioning the different layers of responsibility, including us… I distilled a few thoughts, figures and insights for the whole industry to engage tow...

04/02/2025

This Thursday, as part of Venture Café Berlin’s 'THURSDAY GATHERING #5 REFASHIONED – INNOVATIONS IN SUSTAINABLE STYLE', the MENTAL HEALTH IN FASHION campaign will take center stage with the screening of its winning film at Diane Pernet’s ASVOFF Festival. ‘Editing Through Exhaustion‘, created by Cheryll Mühlen & Marie-Christine Mühlen, offers an intimate look at Cheryll’s personal journey in the fashion industry, shedding light on the often-overlooked mental health challenges within the field.
Following the screening, journalist Zofia Julia Borkowska will moderate a discussion featuring MENTAL HEALTH IN FASHION category juror Dao Tran & the campaign’s founder Florian Müller. Together, they will explore the film’s themes, the importance of raising awareness & the campaign’s broader mission to drive meaningful change in the industry.
This event is an opportunity to bring together diverse perspectives, foster dialogue & build a more supportive & sustainable future for fashion. Participation is free—register here: https://lnkd.in/dkTYjAyh.

Join us for a thought-provoking evening exploring the intersection of mental health and the fashion industry. We’ll be screening Editing Through Exhaustion, winner of the Mental Health in Fashion category at the most recent ASVOFF film festival in Paris, created by sisters Cheryll and Marie-Christ...

29/01/2025

MENTAL HEALTH IN FASHION is a campaign focused on creating visibility for a topic that has long been overlooked within the industry. As part of our ongoing efforts to bring real, meaningful conversations to the forefront, we are proud to continue this dialogue at BACKSTAGE PASS during Berlin Fashion Week. This event provides a unique platform to highlight the realities behind the scenes & promote discussions that truly matter.
Fashion has the ability to inspire, but it’s crucial that we move beyond surface-level trends & focus on what truly creates lasting change—authentic connection, both within the industry & with ourselves.
At BACKSTAGE PASS, organized by Tonya Matyu at Stellar Studio, journalist Kimyana Hachmann will conduct a special interview, offering deeper insight into the campaign & its goals. This is an important step in amplifying voices that have been unheard for too long & we’re thrilled to see this conversation unfold.
This is just the beginning—many more voices need to be heard & we are committed to making space for them.
Let’s connect in a time when everything seems to be falling apart—because fashion can do more than just distract & dazzle.

10/01/2025

MENTAL HEALTH IN FASHION will be available in the print edition of J'N'C Magazine starting January 13, distributed at all major fashion trade fairs & of course online!

07/01/2025

Visibility is key, but making important issues seen isn’t always easy. It takes courage & the right moments to spark meaningful conversations.
Diane Pernet highlights in her article the MENTAL HEALTH IN FASHION talk at WSN's WHO'S NEXT, where Samia Larouiche, Serge Carreira, Kiko Hirakawa, & Florian Müller will discuss how we can bring mental health into focus & why it’s so crucial.
Sometimes, small actions - like starting a conversation or sharing a kind word -can have a big impact. Thank you for helping spread the message. Together, we can keep the conversation going.

Dear Shaded Viewers, – Following the successful launch of the new Mental Health in Fashion film category at the A Shaded View on Fashion Film (ASVOFF) Fest

25/12/2024

FashionUnited has today featured the interview with us as a highlight in its annual review!
The interview in English is here: https://lnkd.in/dhf9kgS4

FashionUnited begrüßt die Chance, durch Interviews mit Branchenexpert:innen Einblicke in verschiedene Bereiche der Modebranche zu erhalten. Von daher ist...