Little Web Giants

07/08/2019

A new marketing study of Facebook users shows that hard-sell tactics stifle engagement, and engagement is gold.

29/11/2018

This experiment uncovered no direct way to bypass the First Link Counts Rule with modified links but it was possible to build a structure using Javascript links.

14/11/2018

Backlinko has done it again. Great piece on satisfying user intent for .

How I used The Skyscraper Technique 2.0 to boost my traffic by over 600% (and rank #1 in Google).

07/11/2018

An easy way to check your competitors' ads.

30/10/2018

"...when customers switch from a more mobile device, such as a smartphone, to a less mobile device, such as a desktop, their conversion rate is significantly higher. "

The increased pe*******on of mobile devices has a significant impact on customers’ online shopping behavior, with customers frequently switching between mobile ...

01/10/2018

How many fake followers do you have on Twitter? Our new, FREE tool tells you exactly that: https://sparktoro.com/blog/sparktoros-new-tool-to-uncover-real-vs-fake-followers-on-twitter/

Using machine-learning against a large number of spam and non-authentic accounts, we found a bunch of signals that correlate with fake vs. real accounts. This tool can analyze any Twitter account and estimate the percentage of fake followers. Would love if you'd give it a spin and share feedback.

01/10/2018

Everyone talks about conversion rates, but that often doesn't tell you anything about how well you are converting people. Let's talk about conversion value.

27/09/2018

"In the last five years, there has not been a single major website or dominant web property that has embraced, rewarded, or significantly grown their outlinking. We’ve reached an era of a less-connected web, a web focused on retaining users rather than sharing content. The blogosphere still holds on, clinging to its noble practices of sharing what’s share-worthy. And a few sites like Hacker News, Techmeme, Memeorandum, and SparkToro Trending, still prioritize and benefit from aggregation and sharing. But with the rise of voice answers and branded devices (Google Home, Alexa, etc), the future of referral traffic looks grim."

Perhaps this was inevitable. In a system that encourages monopolies, and demands those monopolies increase growth rate and extract ever more revenue (sans

27/09/2018

Do you frequently have booths at large events? Do you want to target your competitor’s brick and mortar business? Learn how to run targeted Facebook ads only within a single building or city …

19/08/2018

“Watching the Numbers” - new cartoon and post on tracking performance and marketing myopia https://marketoonist.com/2018/08/numbers.html