Klute Agency

Name: Klute Agency
Address: Friedrichstr. 127, Berlin, 10117, DE
Telephone: +493039747020
Price range: $$

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Deutschland
Berlin
Klute Agency

Klute is a Berlin based Creative Studio working in the fields of Fashion, Culture and Lifestyle. Klute is a creative agency based in the center of Berlin.

It was founded by art director Jens Pieper after 15 years of running his former agency Floor 5 with his partner. The portfolio contains a wide range of clients from national to international and from newcomers to global players. Klute agency is specialized in multidisciplinary solutions mostly in the fields of fashion, culture and lifestyle. The agency offers brand building, creative consulting, c

orporate design, magazines, books, websites, packaging and more. Klute believes in a strong and also flexible network to create fitting solutions for each specific task. This means teaming up with the most competent and talented photographers, illustrators, writers/bloggers and stylists to individually fulfill the need of every client. Over the years Jens Pieper has also been guest lecturing graphic design at the academy for fashion and design (AMD) in Berlin. This included magazine development workshops and visual communication classes.

21/10/2023

Another gem from a while ago. Corporate design and packaging for a Chinese teenager make-up brand. Some while ago for our partner agency in cooperation with Jannis

20/10/2023

A blast from the past I just found in my archive. Quite a while ago we created a limited edition set for the brand‘s 10th anniversary.

27/04/2023

3 questions for A.I.
Will sustainability really make a change in fashion?
Yes, sustainability can make a significant change in the fashion industry. By promoting ethical practices, reducing waste, and creating sustainable supply chains, the industry can reduce its negative impact on the environment and society. Consumers are also becoming more conscious of the need for sustainable fashion, which can drive demand for more responsible products.

How can this change happen in the fast fashion industry?
To bring about change in the fast fashion industry, companies must implement sustainable practices throughout their supply chain, from sourcing materials to manufacturing and disposal. They should also shift towards circular business models that prioritize recycling, upcycling, and waste reduction. Consumers can also play a crucial role by demanding sustainable products and supporting brands that prioritize ethical and eco-friendly practices.

How is this supposed to work in our capitalist system?
Capitalism can incentivize sustainable practices by rewarding companies that prioritize ethical and eco-friendly practices with increased customer loyalty and profitability. Government regulations and tax incentives can also encourage sustainable practices. Ultimately, a shift towards a more sustainable and equitable economic system may be necessary to fully address the environmental and social impacts of the fashion industry.

21/04/2023

3 questions to AI
How come that skate culture influences high fashion these days?
Skate culture is seen as rebellious and counter-cultural, making it appealing to high fashion brands looking to appeal to younger, edgier audiences. Additionally, skate fashion incorporates unique and functional elements, such as loose-fitting clothes and durable materials, that can be incorporated into high fashion designs for a fresh and innovative look.

This is cultural appropriation, isn't it?
There is ongoing debate about whether or not the influence of skate culture on high fashion constitutes cultural appropriation. While some argue that it is exploitative to appropriate elements of a culture without understanding or respecting their origins, others argue that cultural exchange is inevitable and can lead to positive outcomes.

But only the industry make profit out of this exchange, right?
It's true that the fashion industry profits from the incorporation of skate culture into high fashion designs. However, it's also worth noting that the exposure that skate culture receives through this process can lead to increased visibility and recognition for the community, which can be a positive outcome.

28/03/2023

Always amazed everytime we return.

26/01/2023

New arrivals. 💥📚

14/01/2023

We always love playful . Very inspiring exhibition Berlin.

21/12/2022

Friends & partners,
happy holidays and thank you 2022!
This year journalist Olga Blumhardt joined Klute Agency as a partner and will be responsible for the content creation in our portfolio. Jens Pieper joined next to his work at Klute the inhouse team at C&A helping to modernise and relaunch the brand.
Very thankful for all the nice projects and adventures and looking forward to an exciting 2023!

27/10/2022

Our creative concept for the pop-up store celebrating the 10th anniversary of the Auping Essential and the limited edition bed in Sunny yellow. Thanks to Studio Tina Hausmann and Collage Bureau Chateau

01/08/2022

We really enjoyed our little trip to Arles. Beautiful town and great art. 💥

Adresse

Friedrichstr. 127
Berlin
10117

Telefon

+493039747020

Webseite

http://klute-agency.com/

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