Realgestalt GmbH, Berlin

Realgestalt GmbH, Berlin Realgestalt: Wir schärfen Markenprofile

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Sommer 2010: Bisher waren sie schon Mitgesellschaftter, nun übernehmen die Geschäftsführer komplett: Matthias Dietz, Anne Kohlermann, Cornelius Mangold und Jürgen Michalski haben die Agentur Schindler Parent Identity Berlin der Mutteragentur Schindler Parent in Meersburg abgekauft und schwimmen sich nun unter dem neuem Namen Realgestalt frei. Außer dem Namen und der Gesellschafterstruktur ändert s

ich bei Realgestalt im Vergleich zu vorher nichts. Das Team bleibt gleich, die Führungsmannschaft auch, die Adresse und der Kundenstamm ebenso.

Wer sich über fünf Jahrzehnte für gutes Produktdesign engagiert, hat einiges zu erzählen. In diesem prachtvollen Buch, h...
09/06/2021

Wer sich über fünf Jahrzehnte für gutes Produktdesign engagiert, hat einiges zu erzählen. In diesem prachtvollen Buch, herausgegeben von , erzählen wir gemeinsam mit unserem Kunden Designgeschichte(n), anhand von 50 Produkten und mit Beiträgen von und über die Menschen, die Magazin zu dem gemacht haben, was es heute ist: Deutschlands profilschärfste Marke, wenn es um zeitgenössisches Produktdesign geht.

A new website for one of the most distinctive and individual German travel brands: .reisen , the Berlin-based company of...
01/12/2020

A new website for one of the most distinctive and individual German travel brands: .reisen , the Berlin-based company of Ingo Lies. Our task: To create a user experience that is as special as the trips themselves. And to further sharpen the already unique brand’s profile.

Half a century for such a young brand? How does that work? Anyway, the 2021 catalog not only contains an insightful look...
09/11/2020

Half a century for such a young brand? How does that work? Anyway, the 2021 catalog not only contains an insightful look back at the roots of Magazin, but is a cornucopia of exciting, unique, incredibly practical and highly desirable products for everyday use. Get your copy TODAY!

The mawa brand is completely unique: highly technical, deeply cultural, aesthetically sophisticated, super innovative an...
06/11/2020

The mawa brand is completely unique: highly technical, deeply cultural, aesthetically sophisticated, super innovative and: produced in Brandenburg, Germany. We are delighted that Martin Wallroth and his brillant team have implemented the new website with the agency. Brand strategy, design, concept by Realgestalt.

One day we will be allowed to again ... and when the time comes: Here would be a possible accommodation. For our client ...
22/10/2020

One day we will be allowed to again ... and when the time comes: Here would be a possible accommodation. For our client Chamäleon Reisen we conceived and designed the AQUA Beach Resort & Spa website and supervised its production. .reisen

There is no way not to admire the work of  ...🤗...!
20/08/2020

There is no way not to admire the work of ...🤗...!

We have quite strong feelings when it comes to the Berlin lifestyle brand LOQI: It’s the only bag you really need. The w...
13/08/2020

We have quite strong feelings when it comes to the Berlin lifestyle brand LOQI: It’s the only bag you really need. The webshop for LOQI should feel like the brand: light and bold at the same time, striking and entertaining. And simple and uncomplicated in every respect. Together with our friends from APE UNIT, we modified a Shopify template in a very short time and made it ready to go. The fantastic pictures by Alexander Gnädinger celebrate the uniqe spirit of the brand. The bottom line: Attitude, style and LOQI are everything you need. @ Linienstrasse 40

07/05/2020

Logos are like sand on the beach or stars in the sky: their numbers grow with every passing day. And the expectations customers have for these little designs are enormous. The first thing we usually attempt to convince our clients of? Their brand is not (just) their logo! Their brand is much, much more: a promise, a feeling, a collective expectation; it's a shared experience and a strong positioning oriented on proven values. None of which is to say we underestimate logos. Quite the opposite, in fact: we love this challenge to discover the best, most appropriate, most fitting colors, fonts, shapes and characters that, even in an overwhelmingly large field of competitors, nonetheless stand out, are memorable, and require little (or even better, no) explanation - for their value, message, and power is self-evident. The best logos are those that carry and transmit the spirit of the brand in their design alone.

24/04/2020

Another indispensable asset to Realgestalt’s communication culture? Icons and pictograms. Thought they might, at first glance, appear to be just some simple (hopefully cute) drawings, the truth of the matter is their power and importance cannot be overstated. Icons and pictograms are road signs: they convey meaning and information in a way that is universally understood; indeed, they transcend the boundaries of language and culture. They provide orientation; they create trust and security, transmit positivity and good vibes. And, it should go without saying, they are a reflection of the brand itself – its identity, value, ethos. They might be sleek and minimalist or maybe they’re wild and over the top. Some are friendly and welcoming, others cool and exclusive. But no matter the design, icons and pictograms are an essential part of every brand’s profile.

Well, the calendar says it’s Friday again, which means the weekend is knocking on the door and asking you to come out an...
17/04/2020

Well, the calendar says it’s Friday again, which means the weekend is knocking on the door and asking you to come out and play – yay! (but also, no – social distancing!). It also means that another week is drawing to a close, another week the vast majority of us watched slowly pass by while we remained confined in our homes. Alas, such is Life in Lockdown (Netflix’s hottest new reality series… just kidding!).
All jokes aside, the fact of the matter is a lot of us are desperate for some good, something positive, some sliver of hope we can cling to – a life raft in the raging sea that is this global pandemic. And searching for that good in the news often feels like an exercise in futility, as more or less all news currently falls into one of three categories – bad, worse, and ‘oh-my-god-no-this-can’t-be-happening’.
But there is one undeniably positive story to emerge from all of this chaos: the resurgence and resilience of nature.
We humans may be stuck inside but animals around the world are delighting in the sudden tranquility outside – some are even reclaiming parts of the habitats they “lost” (we stole them).
Depending on where you look, you’ll find dolphins (Italy) and monkeys (Thailand) and deer (Japan) – oh my!
But don’t get too excited, Dorothy: it remains as important as ever that we continue to practice social distancing and .
So this weekend, take advantage of the beautiful weather to get some sun and fresh air. Stop for a couple minutes and take in all the nature surrounding you.
Appreciate its beauty, its bounty.
We certainly will be.
Also on our agenda this weekend? Birdwatching!
The Guardian just published this nifty guide and, really, it’s the perfect activity for right now. You don’t have to travel, you get to connect with nature, and it’s a chance to get to know your migratory neighbors. Spring is in full bloom – so they are back are taking over, commandeering trees, building nests, calling out for mates.
And what better way to get to know them than through the songs they sing…?
Even better – make a fun game out of matching the song to its winged warbler.
How many can you name?!

Realgestalt loves to demonstrate to clients that illustrations can be a invaluable tool to sharpen a brand’s profile. Th...
16/04/2020

Realgestalt loves to demonstrate to clients that illustrations can be a invaluable tool to sharpen a brand’s profile. The individual handwriting of a brilliant illustrator, combined with his ingenuity, results in solutions that are creative and completely unique; solutions that surprise, give us a little wink, and yet remain accessible and understood easily by a wide range of different target audiences. Furthermore, a truly good illustration often has what it takes to become a classic, a part of the larger cultural fabric - remembered, thought of, and looked at for years and years. And on that note, let’s do something good for the world: Let’s enrich it with witty, entertaining, intelligent illustrations! @ Linienstraße (Berlin)

It’s Easter weekend!  Normally this would mean gathering with family and friends to celebrate. However, as we continue s...
09/04/2020

It’s Easter weekend! Normally this would mean gathering with family and friends to celebrate. However, as we continue social distancing, a lot of us will be spending the holiday at home. But this doesn’t mean we can’t still celebrate. In fact, we know the perfect way and we challenge you to do it, too!
Do something nice for one of your little neighbors and celebrate with the age-old tradition that is, let’s be honest, the most fun part of the holiday.
*drum roll please*
The Easter egg hunt!
Here’s what to do: Pick up some candy/chocolate from the store and a little basket to carry it all. Hide the basket somewhere around the house/garden/courtyard and then let your neighbor know there’s treasure to be found! Also, because it should be fun and not impossible, maybe give them a little hint about where to start the search…
Questions? No?
Well, what are you waiting for?
Hop to it!

Adresse

Linien Strasse 40
Berlin
10119

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