Hybrid Europe

11/09/2026

Summer is slowly coming to an end, and we're making the best of it!
We know it's incredibly important to charge our batteries before the start of the next heavy season - and we're preparing so much new and exciting projects: big events, engaging campaigns, valuable educational projects... 🤩 Can't wait to share!

And in the meantime - sending you some sun from the other hemisphere 🌍

02/09/2026

The best thing about our job is being a part of amazing projects, such as this one! 🫂

We've had the honor to join Best Film Co and Fundacja Słonie na Balkonie's special screening of '500 miles', an amazing movie that is soon going to touch hearts of everyone who gets to see it! 🎥

Especially since on September 6, all the revenue from the movie's screenings in Poland will be donated to Fundacja Słonie na Balkonie's fundraiser, supporting children in mental health crisis ❤️‍🩹

Thank you for the invitation, and we highly recommend joining the initiative - see you in theatres on September 6! 🫶🏼

27/08/2026

Is classic display advertising losing its crown? 👑 here's some trivia on the Polish digital market 🇵🇱

The latest IAB Polska and PwC Polska AdEx report for Q1 2026 is out, and it brings some exciting news for the digital space! The Polish online advertising market grew by a solid 10.6% YoY, exceeding PLN 2.5 billion! 🚀 Crazy, no?

some most interesting numbers:

🔍 SEM still rules the market with a 32% share.
📉 Classic display experienced a slight cool-down of -2% YoY
📈 And, video advertising surged by an impressive 20%, effectively catching up to display! 📽️

As Wlodzimierz Schmidt, CEO of IAB Poland noted, advertisers are increasingly choosing channels that combine powerful brand-building with digital precision. We can see that in the growth of channels like CTV 📺

We see the same thing every day in our work. To win the modern consumer's attention, you need to be where they are! (so, everywhere)

🔗 Read the full IAB report, link ->

W pierwszym kwartale 2026 roku firmy zwiększyły inwestycje reklamowe online o 10,6%, a wartość rynku przekroczyła 2,5 mld zł.

17/08/2026

Back to school shopping hits different when you’re the one going to school 🎒
A new backpack, pretty notebooks, pens in every colour and glitter highlighters - and that's just the essentials.

For kids, back-to-school shopping is a little ritual ✨
And for brands, those moments create a whole world of context to tap into: from school supplies and fashion to tech, snacks and everything in between.

And as always - we're here to provide all the study assistance you need to create a perfect campaigns that will connect students with their new favorite brand 📚

06/08/2026

Someone can belong to the perfect target audience and still be completely irrelevant to a brand at that exact moment - or the brand can be irrelevant to him 🕕
Context, location, weather, day of the week, they all change needs. Proximity to a store has influence on being ready to buy, and the content someone is consuming tells us something about what is currently on their mind 🧠

That's why we're focusing on a complex approach - communicating with users not only according to their persona, but also, to the moment ⏳

You bring the brand. We find the perfect moment ✨
Let's look for yours!

31/07/2026

😎 We don't mean to spoil the summer, but fall is coming fast, and with fall - lots of amazing events and inspiring opportunities!

We're especially excited for DMEXCO, as always taking place in Cologne, Germany 🇩🇪 The most important people in the digital industry will meet once again gather at the key place for marketing, tech, and innovation. So of course - we're coming!

This year, you can meet Adam Iwinski, Andrey Goleta, Grzegorz Marczak and Przemysław Symonides, and hear their views on what this year will bring in digital marketing! Are you coming too? 👀

10/07/2026

IAB Europe's Commerce & Retail Media Landscape is out, and it's a thrill to be there!
It makes our hearts beat a little bit faster, knowing that we're recognized not only in our country of residence, but in the entire Europe! 🌏 We're featured in 3 categories: DSP, SSP, and Attribution and Measurement, which perfectly defines our broad scope and the areas we lead in 🚀
Check out the whole landscape, link in the comments 👇

08/07/2026

Looking for a piece to read this evening? 📚
In the newest edition of Online Marketing magazine, Weronika Gładych talks about our favorite topic recently - Connected TV 📺

We believe it's a very promising media, and brands and marketers should all turn their heads to it.
If you're a subscriber of Online Marketing and have the chance to get your hands on it, this article is a must! 🤓

02/07/2026

Summer in our Warsaw office equals tons of things to do! ☀️

In the past few weeks we've had the chance to play some minigolf and make our own flower crowns ⛳️🌸

Little things like that are a perfect break from our everyday routine, and we're always looking forward to this season and the various events our office provides 💜 And next up - rooftop yoga!

22/06/2026

⚽ Emotions are peaking during the FIFA World Cup 2026, and even though Poland did not qualify to the games, we still watch all of the matches ⚽

And we even participate in them! Well, at least kind of 🤪

Recently we took part in a PlayStation FIFA World Cup 2026! 🎮 Yes, you heard that right - TVP made it happen, and invited Łukasz Mądrach to be our representative. How did he do? Made it to quarter-finals, so who knows, maybe he'll be joining the national team in the next season! 😛 🇵🇱