Hybrid Europe

Hybrid Europe The Leading AdTech Solutions Self-service programmatic platform

11/06/2026

What if you could reach your target group on a big screen, and with one little click direct them to the small one? 📲 That's exactly what CTV+ Screen2App does! Enrich your CTV ad with a QR code, and bring users to your website, app, or whatever you wish 🎂

Attention + action = bigger results 💪

How does it feel to see your face in a newspaper? Well, our CEO, Adam Iwinski can tell you now! 📰 We just received a gif...
01/06/2026

How does it feel to see your face in a newspaper? Well, our CEO, Adam Iwinski can tell you now! 📰

We just received a gift from Schoesslers PR & Marketing: the print edition of HORIZONT Austria, where Adam gave an interview about the relationship between SEO and GEO, and what will the future of these two mechanisms will look like 👀

If you'd like to read it for yourself, the online version is available in German, link in the comments! 🇩🇪

It's not really a novelty, but search is evolving, and fast ⚡ As AI becomes part of how people discover brands, being se...
21/05/2026

It's not really a novelty, but search is evolving, and fast ⚡

As AI becomes part of how people discover brands, being searchable is no longer the same as being visible.

🇩🇪 In the latest article on Helmut van Rinsum's blog 'KI im Marketing' , Adam Iwinski looks at what Generative Engine Optimization (GEO) actually means, who uses it most, how AI is changing digital discovery, and how marketers should start thinking about now to stay visible in this new landscape.

Read the full article 👇🏼 Text available in German

We've just arrived at the OMR Festival and it is HUGE! 🤯 It has it all - the biggest brands showcasing their portfolio a...
07/05/2026

We've just arrived at the OMR Festival and it is HUGE! 🤯
It has it all - the biggest brands showcasing their portfolio and allowing to enjoy various activities, inspiring lectures by the most relevant professionals, and thousands of people fascinated by online marketing just as much as we are 🚀
We're only scared that 2 days is not enough to see it all!
And if you're also there - let Grzegorz Marczak know and let's meet!

"User data is as valuable as money" - that's a bold statement made by Adam Iwinski in his latest interview for HORIZONT ...
28/04/2026

"User data is as valuable as money" - that's a bold statement made by Adam Iwinski in his latest interview for HORIZONT Austria 🇦🇹 In the piece, he explores how geolocation-based campaigns have evolved over time, what the real possibilities are, and what will be the future of geotargeting. He also explores the question of the importance of data protection and why it's crucial to still have a human factor, even in the times of AI omnipresence 🤖

We highly recommend to have a look at the full article - link is in the comments!

OMR Festival is coming! In less than 3 weeks we'll meet again at OMR, one of the leading marketing festivals in Europe 🎊...
17/04/2026

OMR Festival is coming!

In less than 3 weeks we'll meet again at OMR, one of the leading marketing festivals in Europe 🎊
2 days, multiple stages, thousands of professionals, and many exciting side events - we just can't wait to be there!
If you're coming too, reach out to Gregory Marczak and let's catch up!

What if you knew exactly where your customer is and when they’re ready to buy? 🍫That's what we've recently discovered to...
14/04/2026

What if you knew exactly where your customer is and when they’re ready to buy? 🍫

That's what we've recently discovered together with Lindt! Our newest case study at W&V explains how we blended rich, emotional storytelling (think gifting and seasonal moments) with smart geotargeting 🎯
The result: campaigns that don’t just feel premium: they show up at precisely the right place and time to drive action, and connect the dots between story → moment → location → purchase 🛒

Want to know more? Full piece available in German, link below!

📺 Connected TV was supposed to be the “safe haven” of digital advertising: premium content, real audiences, brand-safe e...
10/04/2026

📺 Connected TV was supposed to be the “safe haven” of digital advertising: premium content, real audiences, brand-safe environments.
But as the open market grows, so does a familiar problem: fraud.
The takeaway from our newest article for Adzine is simple: CTV isn’t immune to the rules of programmatic ✍

And that means more scale, but also more opacity, questionable inventory, and impressions that might not be as “premium” as they look.
So the real shift is this: “premium” is no longer a given: you have to work for it, and how you buy matters more than where, says Adam Iwinski, our CEO 🧠

Full text available in German 🇩🇪 link below!

Hello, Bucharest! 🇷🇴Gregory Marczak is summing up our work together to date our partners and clients from Romania, and p...
02/04/2026

Hello, Bucharest! 🇷🇴

Gregory Marczak is summing up our work together to date our partners and clients from Romania, and planning for the nearest future 🧑🏼‍💻 And what is the best way to do it, if not offline?

And sights like this make the experience even better! The stunning architecture of Bucharest really sparks a new load of motivation and inspiration into you ✨

Just take a look yourself!

Guten Tag from d3con! 🇩🇪Live from one of the biggest, loudest, and most impactful digital marketing events of the year 🎊...
17/03/2026

Guten Tag from d3con! 🇩🇪

Live from one of the biggest, loudest, and most impactful digital marketing events of the year 🎊
We're so excited to be a part of this huge community, to talk, discover, listen and share our own thoughts on newest trends, ideas and technologies.
If you're also here, reach out to us - Adam Iwinski and Grzegorz Marczak are welcoming with open arms! (literally and figuratively) 😜

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