29/06/2024
Hey there! In the last few weeks I’ve been working on a logo redesign project and I’m very excited to share the result!
Alexander Schorsch is a life and career coach offering diverse tools for personal growth. He wanted a logo redesign to better reflect his values while standing out in the market.
We started with an interview to define his brand values: authentic, positive, and competent, aiming for a modern, clean, bold, and fast-paced look. Next, I researched the coaching industry and created a mood board to shape the initial concept.
Finally, I designed a modern and minimalistic logo. The arrow in the top right corner and the directionality in the shapes of the font represent his fast-paced and uplifting approach, perfectly capturing his brand’s essence.
Check out the before and after at the end of the post! What do you think?
Need a logo makeover? Send me a message and let’s work together to give your brand a professional look! ⠀
⠀