HY.AM STUDIOS

HY.AM STUDIOS We’re HY.AM STUDIOS. A creative agency based in Berlin. We create brands and experiences that shap Let’s do great things together.

From start-ups to international organisations, we are the strategic and creative partner for brands shaping the future of luxury, lifestyle and technology. We are driven by a core mission: to help ambitious founders and companies create exciting brands and experiences that help grow their business and impact culture.

The 2-hour marathon was a decades-long pursuit.Scientists said it was the limit of human physiology.Skeptics said it wou...
30/04/2026

The 2-hour marathon was a decades-long pursuit.

Scientists said it was the limit of human physiology.

Skeptics said it would never happen. Sports brands spent years chasing it.

Then Adidas released a 97-gram shoe - and two runners broke it in an official race on the same day.

This is what happens when innovation finally catches up to human potential.

Swipe to see how one shoe changed marathoning forever.

02/04/2026

Apply via the link in bio.

Capturing the suffocating humidity of q***r heartbreak in Happy Together, weaponizing a California Dreamin’ tape in Chun...
27/03/2026

Capturing the suffocating humidity of q***r heartbreak in Happy Together, weaponizing a California Dreamin’ tape in Chungking Express: how a former TV writer became the patron saint of unrequited love and redefined the visual language of modern romance.

From H8P8GE, inventing the frantic microgenre ‘dariacore’ and crafting the narrative driven Jamison Bleached Waters, to ...
19/03/2026

From H8P8GE, inventing the frantic microgenre ‘dariacore’ and crafting the narrative driven Jamison Bleached Waters, to conjuring a 90s indie rock band: how one generational artist is constantly reshaping the online music landscape.

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16/03/2026

Taste > Tools.

Lately, we’ve been testing and utilising emerging AI models - but we’re not going to pretend we have it all figured out.
Like most of the industry, we’re trying to navigate the flood of “AI slop” without writing off a potentially powerful tool.

If the barrier to ex*****on drops, does human taste become our only true differentiator? Or is the craft itself at risk?

We want to hear your takes. Does AI have a legitimate seat at the table in your creative process, or do you keep it out of the studio entirely? Let’s talk. 💭

Image Credits:
Footage
Product Screencaps

Viral moments fade; structural genius shapes culture. Unpacking Demna’s trajectory from Vetements’ everyday armor to the...
08/03/2026

Viral moments fade; structural genius shapes culture. Unpacking Demna’s trajectory from Vetements’ everyday armor to the razor-sharp sensuality of his new Gucci era. Swipe for the deep dive.

Image credits:












March Highlights Sports: We kick off with a major moment: the Winter Paralympics, immediately following the Winter Olymp...
27/02/2026

March Highlights

Sports: We kick off with a major moment: the Winter Paralympics, immediately following the Winter Olympics. A global showcase of speed, skill, and resilience.

Design & Travel: Paris is calling design enthusiasts: Matter and Shape offers a curated look at contemporary design, an ideal weekend escape.

Art Escapes: Mark Rothko commands the halls of Palazzo Strozzi in Florence. A must-see art experience, perfectly paired with an aperitivo at Il Santino.

Performance Art: Marina Abramović continues her Copenhagen exhibition through November, a rare opportunity to witness groundbreaking performance work.

Music & Culture: Spring soundtracks arrive courtesy of Harry Styles and his new release Kiss All The Time. Disco, Occasionally. For live energy, don’t miss Rosalía on her Lux Tour, hitting Berlin on May 1st.

Berlin Highlights: Local audiences can experience Constantin Brâncuși at Neue Nationalgalerie, minimal, powerful, and unmissable.

Fashion Milestone: The Antwerp Six mark 40 years with a dedicated exhibition, a retrospective of influence and innovation.

Active Lifestyle: March closes with the Berlin Half Marathon. A final push before spring: run, train, perform.

February gives us straws to survive the icy cold.Sport sets the scale: the Winter Olympics and the Super Bowl dominate g...
04/02/2026

February gives us straws to survive the icy cold.

Sport sets the scale: the Winter Olympics and the Super Bowl dominate global attention. This year’s Halftime Show stars Bad Bunny, with Green Day joining as a special guest - spectacle with attitude.

Cinema turns inward. Wuthering Heights lands on Valentine’s Day, with Jacob Elordi and Margot Robbie delivering high drama that works just as well beyond the date itself. Marty Supreme finally arrives in Germany after a tightly controlled hype cycle, putting Timothée Chalamet back in focus. Berlin takes the spotlight as the Berlinale draws global attention, reinforcing the city’s role as a cultural nerve center.

Fashion month begins. February signals the start of the international circuit, with anticipation already building toward Demna’s debut season, expected in March.

Music Peaches returns with new music and a long-awaited tour. Charli XCX sharpens the month’s intensity with a new release and movie “The Moment” - promo started strong.

Art closes the loop. Tracey Emin at Tate brings raw intimacy to the forefront—confessional, exposed, and uncompromising. In a month driven by spectacle and desire, her work cuts through with emotional precision

Need inspiration for your New Year‘s resolutions? Join our team. More details via link in bio.📇
19/11/2025

Need inspiration for your New Year‘s resolutions? Join our team. More details via link in bio.📇

in all good  tradition – what it’s all about: running together.absolute joy to see our campaign for  across town, catchi...
21/09/2025

in all good tradition – what it’s all about: running together.

absolute joy to see our campaign for across town, catching the faces of our runners in motion and our partners working and cheering on the sidelines. why we do what we do. love to everyone involved.

Adresse

Berlin
10405

Öffnungszeiten

Montag 09:00 - 19:00
Dienstag 09:00 - 19:00
Mittwoch 09:00 - 19:00
Donnerstag 09:00 - 19:00
Freitag 09:00 - 19:00

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+493050930523

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