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IBMiX

Name: IBMiX
Address: Chausseestrasse 5, Berlin, 10115, DE
Telephone: +49302839210

We are IBM iX, the experience agency of IBM Consulting. A new kind of agency, accelerated by a century of human-centred tech expertise.

10/08/2026

Retail media is no longer just another advertising channel. For many marketplaces, it has become a strategic growth driver. But what does it take to scale retail media successfully?

On 1 October, Abhijeet Rao from DOUGLAS Marketing Solutions, Nino Bergfeld from Salesforce, and Anna Dubrovska from IBM iX DACH will explore how retail media, supplier management and technology are coming together — and what this means for the future of digital commerce.

In the webinar, they’ll share first-hand insights into how brands and retailers can build scalable retail media strategies, streamline supplier management, and leverage technology to create sustainable growth.

👉 Register now:
https://www.salesforce.com/de/events/webinars/srm-retail-media-de/?utm_source=linkedin&utm_medium=social&utm_campaign=Retail_Media&utm_id=701ed00001RtUThAAN&utm_content=webinar_salesforce_douglas_2026

🗓️ Thursday, 1 October 2026
⏰ 2:00 pm (CEST)
💻 Online

03/07/2026

Two days. One Advisory Community. Countless conversations.

Our Advisory Camp at Studio Berlin brought together colleagues from across Germany and Austria under this year’s theme: Go Beyond.

Over two days, we shared ideas through inspiring keynotes, learned from guest speakers including Lauren Schroeter (Henkel) and Alejandro Mesas García (Google), deepened our AI capabilities and collaborated on building reusable assets.

Just as valuable were the conversations in between, bringing our Advisory community closer together across locations.

A big thank you to everyone who made these two days such a great experience. Looking forward to turning the ideas and momentum into impact.

02/07/2026

An evening full of exchange, networking and real questions around AI.

At the latest Women in Business dinner hosted by Hashtag , Paulina Gawin und Hannah Moog from IBM iX joined inspiring voices from business, technology, and the arts to discuss what AI means in practice today.

Representing IBM iX, Paulina Gawin shared key insights from her work with clients across healthcare and insurance. One topic that stood out was the shift from traditional search to Generative Engine Optimisation (GEO) – and how organisations now need to rethink visibility in a world where AI systems increasingly shape how information is found and consumed.

She also highlighted a challenge many organisations are currently facing: moving from AI experimentation to real adoption. The key is not more isolated pilots but clearly defined use cases, strong data foundations and bringing people along the journey in a meaningful way – beyond mandatory training.

A valuable evening as part of our partnership with Forbes exploring what’s next in digital business.

Read the full recap: https://www.forbes.at/artikel/ein-abend-im-zeichen-des-austauschs?page_g67962=10

Hashtag Hashtag Hashtag Hashtag

11/06/2026

Was braucht es, damit Technologie im Marketingalltag wirklich Wirkung entfaltet?

Darüber sprechen Emirhan Yasdiman (METRO AG) und Inge Scheibel (IBM iX) im Interview mit Helmut van Rinsum von HORIZONT.

Im Fokus steht, wie sich aus einer technologischen Basis konkrete Performance entwickeln lässt – und welche Rolle Plattformen, AI und ein klarer Fokus auf Business Impact dabei spielen.

Die Zusammenarbeit zeigt, wie dieser Ansatz in der Praxis umgesetzt wird:

– eine skalierbare Multichannel-Plattform als Fundament für integrierte Marketing- und Kommunikationssteuerung
– eine AI-powered Workbench, die den Einsatz von LLMs im Arbeitsalltag ermöglicht
– konkrete Use Cases entlang der gesamten Wertschöpfung – von Content über Kampagnen bis zur personalisierten Aussteuerung – ein konsequenter Fokus auf Adoption, Enablement und messbare Ergebnisse

👉 Jetzt lesen: https://eu1.hubs.ly/H0w3LHt0

03/06/2026

AI can’t run this.
But great teams can. 🏃‍♀️ 🏃‍♂️

Over the past few weeks, colleagues from Berlin, Düsseldorf, Wels and Osijek came together at local company runs across the DACH region and beyond.

Different cities. Different distances.
One team.

These events were a great opportunity to connect with colleagues, get moving and enjoy the atmosphere together.
A huge shout-out to everyone who ran, cheered from the sidelines and helped make these events such a success. 💜

Want to be part of a team that goes the extra kilometre together?
Check out our open positions: https://ibmix.de/en/career/jobs/

Hashtag Hashtag Hashtag Hashtag

02/06/2026

🤖 KI-Agenten wirksam einsetzen – über Sektorgrenzen hinweg
Letzte Woche haben wir im IBM iX Studio Berlin einen Praxis-Workshop zu agentischer KI veranstaltet und dabei bewusst zwei Welten zusammengebracht: öffentliche Verwaltung und Gesundheitswesen an einem Tisch.

Dieser Austausch über Sektorgrenzen hinweg hat den Tag ausgemacht. Neue Blickwinkel, unterschiedliche Herangehensweisen und ein gemeinsam geschärfter Blick darauf, wo KI-Agenten echten Mehrwert schaffen.
Im Fokus stand nicht die Technologie allein, sondern die verantwortungsvolle, steuerbare und anwendungsnahe Verankerung agentischer KI – von Governance im Kontext des EU AI Act bis hin zu den Anforderungen an ein tragfähiges technologisches Setup.

Die interaktiven Formate brachten die Energie:
→ Konkrete Use Cases in echte Agentenlogiken übersetzen
→ KI-Agenten live steuern und kontrollieren – inklusive Human-in-the-Loop

Unser Fazit: Der Mehrwert entsteht aus der Kombination von Input, Anwendung und Austausch.

Danke an alle Teilnehmenden für die offenen Diskussionen und die hohe Beteiligung. Viele Impulse, die wir mitnehmen und wir blicken bereits auf die nächsten Schritte. 🙌

28/05/2026

AI experimentation is over. The real question now is: how do organizations create measurable business value with AI?

At the AI Summit Kitzbühel 2026, the focus shifts from hype to implementation — exploring how GenAI and Agentic AI are moving into productive, enterprise-wide use.

📍Meet IBM iX on site from 17–18 June at our Pavilion and join our Masterclass:
“From Pilot to Profit.”

Together, we’ll share practical insights from the IBM Client Zero implementation and discuss what it takes to scale AI successfully across organizations.

What to expect:
🌱 From isolated pilots to scalable value creation
📈 ROI and governance instead of endless proofs of concept
🔗 AI orchestration across functions and teams
⏱️ Decision-ready insights for executives and business leaders

Visit us in the Expo Area and connect with our speakers
Marie-Sophie Kames-Klingenbrunner (Lead Digital Strategy Consultant) and Atousa Khajehpour Khoei (Senior Data Scientist).

👉 Register now: https://eu1.hubs.ly/H0vHNRN0...

Looking forward to seeing you in Kitzbühel.

27/05/2026

Barbecue, Beats & jede Menge Commerce-Energie 🔥

Bevor die K5 offiziell startet, bringen wir gemeinsam mit commercetools und Storyblok die Commerce-Community in Berlin zusammen.
Freut euch auf einen entspannten Sommerabend mit inspirierenden Gesprächen, frischen Perspektiven und echtem Networking in besonderer Atmosphäre.

Barbecue & Beats
📅 Montag, 22. Juni 2026
📍 IBM iX Studio Berlin

Das erwartet euch:

– Spannende Gespräche mit Retail- & Digital-Expert
– Insights rund um die Zukunft von Commerce & Customer Experience
– Networking in entspannter Atmosphäre
– BBQ, Drinks & gute Beats

Ob Digital Commerce, Experience oder Plattformstrategie — der perfekte Warm-up-Abend vor der K5.

Die Plätze sind limitiert – jetzt anmelden: https://eu1.hubs.ly/H0vG4Fg0

Wir freuen uns auf euch in Berlin 🚀

26/05/2026

Agentforce World Tour Frankfurt – strong momentum for the future of agentic intelligent enterprises

At IBM iX, together with IBM, we demonstrated how organizations are moving from traditional AI assistants to orchestrated multi-agent systems.

Our focus: seamless collaboration between agents, teams, and tools – enabling scalable, consistent and business-relevant workflows.

A particular highlight was the premiere of the IBM iX Agent Studio, presented together with Peter Wüst from Salesforce, which received strong interest and highly positive feedback throughout the event.

The many conversations with customers, clients and executives on site made one thing clear: multi-agent orchestration is no longer a future vision, but an emerging reality shaping modern enterprise architectures today.

Many thanks to Salesforce for hosting the event, to our team for the strong presence, and to everyone who engaged with us at the Agentforce World Tour Frankfurt.

22/05/2026

Shaping the next chapter of IBM iX leadership

We are pleased to introduce Samira Imsirovic-Kaya (CEO) and Benjamin Geckle (CXO) as the new leadership duo for IBM iX in the DACH region and Croatia.

Both bring a strong track record in building and scaling digital business, combined with a highly collaborative leadership approach and a shared ambition: to further strengthen what defines IBM iX – connecting human insight with technology and AI to turn complexity into real, impactful solutions for our clients.

Having shaped IBM iX in leadership roles for many years, they represent both continuity and forward momentum. Samira, Managing Director since 2024, now takes on the role of CEO. Benjamin steps into CXO role, leading our experience and technology portfolio and further strengthening the integration of strategy, design and engineering.

At the same time, this marks a transition: after 19 years with the company, Markus Dietrich has decided to start a new chapter. From his early days to his role as CEO, Markus has played a defining role in shaping IBM iX: its business, its culture and the way we work together. Thank you, Markus, for your leadership, your energy and everything you have built. We wish you all the best for what’s ahead.

Looking forward, our direction is clear: creating Intelligent Experiences that drive real business impact for our clients. Built on strong teams, deep expertise across industry, design and technology – and a clear ambition to actively shape what’s next.

Adresse

Chausseestrasse 5
Berlin
10115

Öffnungszeiten

Montag	08:00 - 18:00
Dienstag	08:00 - 18:00
Mittwoch	08:00 - 18:00
Donnerstag	08:00 - 18:00
Freitag	08:00 - 18:00

Telefon

+49302839210

Webseite

http://www.ibmix.de/

Benachrichtigungen

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