22/09/2026
Well, that escalated quickly.
When we unleashed a five-metre Broccoli T-Rex on Potsdamer Platz last week, we knew he might turn a few heads. We weren’t quite prepared for just how many.
The reactions, articles, pictures, videos and conversations around our prehistoric friend have been incredible. But the T-Rex didn’t actually start at Potsdamer Platz. It started on a pack of frozen broccoli.
That’s the idea behind : turning EDEKA’s frozen fruit and veg into prehistoric creatures and giving products that don’t always get kids excited a packaging idea that hopefully does.
And there’s a reason they’re frozen in ice. Because when it comes to vitamins and quality, frozen fruit and veg can absolutely hold their own against fresh produce. So instead of explaining that with a raised finger, we turned it into a world for kids and families to discover.
The five-metre T-Rex was one way of bringing that world beyond the freezer aisle. Here’s another – and we hope it makes you smile.
Across packaging, social, paid media, POS and OOH, our prehistoric produce is now roaming far beyond Potsdamer Platz.
A huge thank you to the entire team for bringing this world to life with us – and, of course, to the whole team behind it at SPREE and Jung von Matt BRAND IDENTITY.
