Rainbow Promotion Roadshows

Rainbow Promotion Roadshows Rainbow Promotion ist führender Anbieter im Markt "Mobile Roadshow Promotion" Carnets, Visa etc.)
• komplette Tourenplanung inkl
Standplatzsuche etc.

Roadshow-Management

Wir sorgen für Ihren reibungslosen Veranstaltungsverlauf an jedem Ort zu jeder Zeit!

• Fest angestelltes Fahrerteam
• Fahrerbetreuung
• Ersatzpersonal und Fahrer im Falle
von Krankheit, Urlaub etc.
• Zentral gesteuerter Pannenservice
(Weltweit 24 Std.)
• Zentrale Leitstelle, 24 Std. erreichbar

• Ersatzfahrzeuggestellung
• Begleitfahrzeuge und Zusatzequipment
auf Wunsch
• Fahrzeugwartung, - reinigung etc.
• telefonische Fehlerdiagnose und Soforthilfe

Tourenplanung

• Überprüfung eines vorgeplanten Routings
auf Durchführbarkeit
• ggf. Standortbesichtigungen und –checks
• Assistenz bei der Einholung von
Fahrgenehmigungen und
Standplatzgenehmigungen
• Fährbuchungen
• Rollende Landstr.
• Erledigung der Zollformalitäten
(z.B. auf Wunsch


Branding

• Eine kompetente Umsetzung Ihres
individuellen Layouts und eine fachmännische
Beschriftung können wir Ihnen garantieren. Innenausbau

• Wir übertragen jedes Corporate Design
auf die Innen- und auch Außengestaltung
des Trucks.
• Mit Ideen und Know-how realisieren wir
Raumkonzepte, die bis ins letzte Detail
auf individuelle Ansprüche und Ziele
abgestimmt sind.

𝟭𝟬𝟬 𝗧𝗮𝗴𝗲 𝗯𝗶𝘀 𝗪𝗲𝗶𝗵𝗻𝗮𝗰𝗵𝘁𝗲𝗻! 𝗗𝗲𝗿 𝗖𝗼𝘂𝗻𝘁𝗱𝗼𝘄𝗻 𝗹ä𝘂𝗳𝘁!Die festliche Jahreszeit rückt immer näher  und jetzt ist der richtige Zei...
16/09/2026

𝟭𝟬𝟬 𝗧𝗮𝗴𝗲 𝗯𝗶𝘀 𝗪𝗲𝗶𝗵𝗻𝗮𝗰𝗵𝘁𝗲𝗻! 𝗗𝗲𝗿 𝗖𝗼𝘂𝗻𝘁𝗱𝗼𝘄𝗻 𝗹ä𝘂𝗳𝘁!
Die festliche Jahreszeit rückt immer näher und jetzt ist der richtige Zeitpunkt, über eure Weihnachtsaktivierung nachzudenken.

Gerade in der Weihnachtszeit konkurrieren zahlreiche Marken um die Aufmerksamkeit ihrer Zielgruppe. Mit einer Roadshow bringt ihr euer Weihnachtskonzept direkt zu den Menschen, schafft unvergessliche Markenerlebnisse und sorgt dafür, dass eure Marke garantiert nicht übersehen wird.

Ob groß gedacht mit einem ikonischen Coca-Cola-Truck, oder mit einer kleineren, persönlichen mobilen Einheit, wir haben die passende Roadshow-Lösung, um eure Idee zum Leben zu erwecken.

Auch wenn Weihnachten noch etwas entfernt scheint: Die Entwicklung, Planung und Vorbereitung einer erfolgreichen Roadshow braucht Zeit. Wer jetzt startet, hat genügend Raum, das Konzept zu entwickeln, das passende Fahrzeug auszuwählen und sicherzustellen, dass jedes Detail rechtzeitig für die Weihnachtssaison bereit ist.

100 Tage. Jetzt heißt es: in Bewegung kommen.

Kontaktiert unser Team direkt unter [email protected]

𝗝𝗮𝗯𝗿𝗮 𝘁𝗼𝗼𝗸 𝗶𝘁𝘀 𝗿𝗼𝗮𝗱𝘀𝗵𝗼𝘄 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹.Building on the success of their 2024 European tour with our InfoWheels Electr...
14/09/2026

𝗝𝗮𝗯𝗿𝗮 𝘁𝗼𝗼𝗸 𝗶𝘁𝘀 𝗿𝗼𝗮𝗱𝘀𝗵𝗼𝘄 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹.
Building on the success of their 2024 European tour with our InfoWheels Electric, Jabra returned to the roadm, this time with our fully electric ID. Buzz Brand Activator.

Designed to bring Jabra's latest professional audio and collaboration solutions directly to partners and customers, the tour demonstrated how a compact mobile activation can create meaningful face-to-face interactions across the region.

The tour at a glance:
100% electric: Supporting a more sustainable way of connecting with customers.
Around 40 partner locations: Bringing the latest Jabra innovations directly to resellers .
Compact, premium, and impactful: Proving that you don't need a large trailer to create a memorable brand experience.

It was a pleasure to support Jabra once again and see their mobile strategy evolve from the InfoWheels Electric to the ID. Buzz Brand Activator.

Here's a look back at another successful roadshow.

10/09/2026

𝗔 𝗰𝗹𝗼𝘀𝗲𝘁 𝗺𝗮𝗱𝗲 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗿𝗼𝗮𝗱.
We’re proud to see our InfoWheels Boutique on the road with iconic fashion brand Steve Madden for the ICONIC CLOSET tour!

From Amsterdam to Paris, the Boutique is travelling across Europe, creating a bold and eye-catching space where visitors can discover Steve Madden’s latest styles and get the chance to win €1,000 in shopping money.

We love seeing our Boutique transformed into such a striking brand experience and are excited to be part of this stylish tour across Europe.

Want to step inside the ICONIC CLOSET? Follow us and stay up to date on where to find the Boutique next!

𝗪𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝘁𝘂𝗿𝗻 𝗮 𝗜𝗻𝗳𝗼𝗪𝗵𝗲𝗲𝗹𝘀 𝗕𝗼𝘂𝘁𝗶𝗾𝘂𝗲 𝗶𝗻𝘁𝗼 𝗮 𝗖𝗼𝗰𝗮-𝗖𝗼𝗹𝗮 𝗹𝗶𝘃𝗶𝗻𝗴 𝗿𝗼𝗼𝗺?For the launch of Coca-Cola Zero Sugar Zer...
07/09/2026

𝗪𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝘁𝘂𝗿𝗻 𝗮 𝗜𝗻𝗳𝗼𝗪𝗵𝗲𝗲𝗹𝘀 𝗕𝗼𝘂𝘁𝗶𝗾𝘂𝗲 𝗶𝗻𝘁𝗼 𝗮 𝗖𝗼𝗰𝗮-𝗖𝗼𝗹𝗮 𝗹𝗶𝘃𝗶𝗻𝗴 𝗿𝗼𝗼𝗺?
For the launch of Coca-Cola Zero Sugar Zero Caffeine, our InfoWheels Boutique was transformed into a fully branded “Glass House”, designed to invite people in, slow down and experience the brand.

After its debut in Milan, the concept hit the road and travelled through nine Italian cities, bringing the same premium experience to consumers at every stop.

From sampling and interactive experiences to personalized giveaways and instant photo moments, every detail was designed to create a reason to step inside and a moment worth sharing.

𝗧𝗵𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗶𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗱𝗲𝘁𝗮𝗶𝗹𝘀.A mobile showroom is often judged by its exterior. It's the first thing people see and ...
03/09/2026

𝗧𝗵𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗶𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗱𝗲𝘁𝗮𝗶𝗹𝘀.
A mobile showroom is often judged by its exterior. It's the first thing people see and the element that draws them in.

But the real brand experience begins inside.

That's where materials, lighting, colours, furniture and finishes come together to create a space that feels like a natural extension of the brand. Every detail has a purpose, every element contributes to the visitor experience.

The interior of the new BMW iX3 Mobile Showroom is a perfect example. Designed to reflect BMW's premium identity, it creates an environment where visitors don't just see the product, they experience the brand.

From the first concept to the final installation, our teams work together to build every mobile showroom in-house. It's a process where engineering, production and interior craftsmanship come together to create spaces that travel across Europe while delivering the same premium experience at every stop.

Swipe through the details and see for yourself.

𝗪𝗲’𝗿𝗲 𝗽𝗿𝗼𝘂𝗱 𝗼𝗳 𝘁𝗵𝗶𝘀 𝗴𝗿𝗲𝗮𝘁 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗳𝗿𝗼𝗺 𝗝𝗼𝗵𝗻𝘀𝗼𝗻 𝗖𝗼𝗻𝘁𝗿𝗼𝗹𝘀! Johnson Controls is currently taking its Innovation Studio on ...
31/08/2026

𝗪𝗲’𝗿𝗲 𝗽𝗿𝗼𝘂𝗱 𝗼𝗳 𝘁𝗵𝗶𝘀 𝗴𝗿𝗲𝗮𝘁 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗳𝗿𝗼𝗺 𝗝𝗼𝗵𝗻𝘀𝗼𝗻 𝗖𝗼𝗻𝘁𝗿𝗼𝗹𝘀!
Johnson Controls is currently taking its Innovation Studio on a three-year European roadshow, visiting more than 40 cities across nearly 20 countries.

We’re proud to be part of this ambitious journey and, even more so, to build this project as a long-term collaboration.

That’s why feedback like this means so much to us. Thank you to the Johnson Controls team for sharing your experience and for the trust you’ve placed in Rainbow Promotion.

We’re looking forward to the years and many kilometres still ahead!

𝗧𝗵𝗼𝘂𝘀𝗮𝗻𝗱𝘀 𝗼𝗳 𝗸𝗶𝗹𝗼𝗺𝗲𝘁𝗿𝗲𝘀, 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝟭𝟬 𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗰𝗼𝘂𝗻𝘁𝗹𝗲𝘀𝘀 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀.ARNOLD’s European Innovatio...
27/08/2026

𝗧𝗵𝗼𝘂𝘀𝗮𝗻𝗱𝘀 𝗼𝗳 𝗸𝗶𝗹𝗼𝗺𝗲𝘁𝗿𝗲𝘀, 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝟭𝟬 𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗰𝗼𝘂𝗻𝘁𝗹𝗲𝘀𝘀 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀.
ARNOLD’s European Innovation Tour is well underway, and our Expandable is travelling right alongside them.

Since launching in June, the roadshow has already travelled through Germany, Austria, Hungary and Romania, bringing ARNOLD’s fastening expertise, technologies and engineering solutions directly to customers.

In the first week alone, the team covered nearly 1,850 kilometres, visited four countries, connected with more than 100 customers and completed four full setups and teardowns.

At each stop, the Expandable transforms into a fully equipped mobile innovation showroom. Visitors can discover ARNOLD’s latest fastening solutions through live demonstrations, technical presentations and hands-on experiences, while exchanging ideas directly with the experts.

The setup includes a 190 kg technical exhibit with a C-frame and onboard system, a quarter car body section to demonstrate real-life applications, and even an interactive screw-sorting challenge.

But a successful roadshow is about more than what happens inside the showroom. Every stop requires careful preparation, from checking exhibits and testing technology to restocking materials and getting the entire setup ready for the next group of visitors.

And that is exactly what makes the Expandable such a powerful platform for a tour like this: the entire innovation experience can move from one customer location to the next.

No fixed exhibition hall. No waiting for the next trade fair.

The innovation comes to the customer.

We’re proud to see our Expandable on the road with ARNOLD and to be part of a European journey that is still far from over.

One mobile showroom. Four months. Multiple countries. Countless opportunities to connect.

Let’s keep moving.

𝗧𝗵𝗲 𝘀𝘂𝗺𝗺𝗲𝗿/𝗳𝗮𝗹𝗹 𝗲𝗱𝗶𝘁𝗶𝗼𝗻 𝗼𝗳 𝗢𝗻 𝗧𝗵𝗲 𝗥𝗼𝗮𝗱 𝗵𝗮𝘀 𝗮𝗿𝗿𝗶𝘃𝗲𝗱! 📰From international roadshows and creative brand activations to behi...
24/08/2026

𝗧𝗵𝗲 𝘀𝘂𝗺𝗺𝗲𝗿/𝗳𝗮𝗹𝗹 𝗲𝗱𝗶𝘁𝗶𝗼𝗻 𝗼𝗳 𝗢𝗻 𝗧𝗵𝗲 𝗥𝗼𝗮𝗱 𝗵𝗮𝘀 𝗮𝗿𝗿𝗶𝘃𝗲𝗱! 📰
From international roadshows and creative brand activations to behind-the-scenes stories and innovative projects across Europe, our latest edition is packed with the projects, people and ideas that keep brands moving.

But don’t just read it online. Get the newspaper delivered to your doorstep.
Subscribe to the physical edition of On The Road via the link in our bio and receive our seasonal newspaper, hot off the press, free of charge and straight to your home or office.

Because some stories are simply better on paper. 📰

Happy reading, and we hope to see you in the next edition!

𝗔 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗹𝗮𝘂𝗻𝗰𝗵 𝘀𝘁𝗮𝗿𝘁𝘀 𝗹𝗼𝗻𝗴 𝗯𝗲𝗳𝗼𝗿𝗲 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗺𝗮𝗸𝗲𝘀 𝗮 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲.Especially in the premium smartphone market, con...
20/08/2026

𝗔 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗹𝗮𝘂𝗻𝗰𝗵 𝘀𝘁𝗮𝗿𝘁𝘀 𝗹𝗼𝗻𝗴 𝗯𝗲𝗳𝗼𝗿𝗲 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗺𝗮𝗸𝗲𝘀 𝗮 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲.
Especially in the premium smartphone market, consumers want to experience a device before making their decision. They compare cameras, test the display, explore new features and decide whether a product truly stands out.

For the launch of the HONOR Magic V6, that experience was brought directly to the public in the centre of Düsseldorf.

On Joachim-Erwin-Platz, our Expandable 30ft was transformed into a premium HONOR pop-up, creating a temporary space where visitors could explore the new device in a relaxed, hands-on environment. Rather than simply seeing a campaign online, they had the opportunity to interact with the product and the brand in person.

That's the strength of a pop-up activation. It transforms a busy public space into a destination where brands can create genuine engagement, build trust and introduce new products in a way that feels personal and memorable.

For brands looking to make an impact, sometimes the most effective showroom isn't a permanent one, it's the one that appears exactly where your audience is.

𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗴𝗲𝘁𝘀 𝘆𝗼𝘂 𝘀𝗲𝗲𝗻. 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝘁𝗶𝗮𝗹 𝗴𝗲𝘁𝘀 𝘆𝗼𝘂 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿𝗲𝗱.In a world where consumers are exposed to thousands of digital m...
17/08/2026

𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗴𝗲𝘁𝘀 𝘆𝗼𝘂 𝘀𝗲𝗲𝗻. 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝘁𝗶𝗮𝗹 𝗴𝗲𝘁𝘀 𝘆𝗼𝘂 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿𝗲𝗱.
In a world where consumers are exposed to thousands of digital messages every day, real-life experiences have become more valuable than ever.

Experiential marketing turns awareness into genuine engagement by giving people the opportunity to interact with a brand firsthand. It creates moments that are memorable, emotional, and naturally shareable.

The Yves Saint Laurent Beauté LOVENUDE campaign is a great example of this.

Our Mobile Showroom was transformed into an immersive YSL Beauty Hotel, inviting visitors to step inside the brand's world. From checking in at reception and entering through a hotel elevator to exploring a luxury guest room and beauty studio, every detail was designed to create an experience rather than simply showcase a product.

Guests could discover the new collection, receive personalized beauty advice, and purchase their favorite products on-site. Every room encouraged visitors to capture and share their experience, extending the campaign far beyond the physical activation.

That's the strength of experiential marketing. One live activation doesn't just connect with the people who are there, it creates content, conversations, and memories that continue to reach audiences long after the doors have closed.

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