NordicMarketing

15/09/2026

What could Lake Saimaa add to your Finland portfolio?

A countryside hotel surrounded by nature.
A boutique stay close to the lake.
Guided adventures on the water.
A chance to search for the rare Saimaa ringed seal.
Finnish stories and traditions.
Fishing, cruises and time by the Vuoksi.

The strength of the Saimaa Region isn't one single product. It's how easily different products can be combined: Accommodation, outdoor activities, culture, food, sauna and water-based experiences can become building blocks for FIT programs, groups, active holidays or a wider Finland itinerary.

At our next NordicStage: Discover the Saimaa Region – Lappeenranta & Imatra, the businesses behind these products will present their offers directly to the travel trade.

One online session. Multiple new contacts. Plenty of ideas to take back to your product planning.
Connections create product opportunities.

📅 7 October 2026
💻 Online
🎟️ Free for tour operators

🔗 Meet the participating partners and register via the link:
https://hubs.li/Q04xdchx0

10/09/2026

Tomorrow, we meet in Finnish Lapland! 🇫🇮🌲

The Finnish Lapland Outdoors Workshop kicks off tomorrow in Levi, bringing tourism partners from Fell Lapland together with international tour operators.

A full day of face-to-face meetings lies ahead, with the focus firmly on outdoor tourism and experience-based products for the Arctic summer and autumn seasons.

And the journey doesn’t end when the last meeting finishes.

After the workshop, two FAM trips will take participants into the region to experience Finnish Lapland first-hand, with routes through Levi & Ylläs and Muonio & Enontekiö.

We’re looking forward to new conversations, fresh perspectives and three days of bringing the travel trade closer to Arctic summer in Finnish Lapland 👋

09/09/2026

Behind every memorable journey are people.

The people who welcome guests in the morning. Who know which part of the lake to explore today. Who share stories over dinner, heat the sauna and turn a beautiful landscape into a place travelers feel connected to.

In the Saimaa Region, these people are also what connects the journey.
From the hosts at Salpalinjan Hovi, Kägöne and Olkkolan Hovi to the outdoor experts at Tuplakasi-Action, the stories and traditions of Tuhannen Tarinan Talo, experiences along the Vuoksi at Vuoksen Kalastuspuisto and a Finnish sauna experience aboard Saunalaiva m/s Emma.

Different businesses. Different experiences. One region.

And behind them, goSaimaa – Lappeenranta & Imatra, bringing partners together and creating connections between the region and the international travel trade.

Our third article introduces the people behind the experiences and shows how their individual products become part of a much bigger journey.

On 7 October, you can meet them at NordicStage: Discover the Saimaa Region – Lappeenranta & Imatra.
People connect the region. 🤝

🔗 Read the article and register for NordicStage.
https://hubs.li/Q04vm79x0

Meet the hosts and tourism businesses connecting accommodation, nature, culture and experiences across Finland's Saimaa region and discover them at NordicStage.

08/09/2026

🌊 New for tour operators: Lahti Product Manual 2027–2028

Just one hour from Helsinki, Lahti combines Finnish lakeside, nature and an urban setting in a destination that works throughout the year.

The new Finland Product Manual for Tour Operators 2027–2028 now includes Lahti, with inspiration and practical information for developing future Finland programmes.

Discover what the region has to offer, from Lake Päijänne and the Salpausselkä UNESCO Global Geopark to outdoor activities, Finnish cottage culture, sauna experiences and distinctive places to stay.

📘 The new product manual is now available to download on our website.
👉 https://hubs.li/Q04wQW9j0

03/09/2026

What makes a great itinerary?

It's not the number of experiences you can fit into it. It's how naturally they belong together.

In the Saimaa Region, the landscape makes that surprisingly easy.
☕ Morning coffee by the lake.
🦭 An afternoon exploring the waterways and searching for the Saimaa ringed seal.
🔥 A floating sauna before dinner.
🌊 An evening where the lake meets the river.

Each experience leads naturally to the next, connected by the water that shapes the entire region.
For tour operators, that creates interesting possibilities: accommodation, outdoor activities, culture, wellbeing and gastronomy can be combined into itineraries that feel like a journey rather than a checklist.

Our second blog article explores how these experiences can come together in a Lake Saimaa itinerary your clients will remember.

👇
https://hubs.li/Q04sn1Hy0

And on 7 October, you can meet the partners behind them at NordicStage:
Discover the Saimaa Region – Lappeenranta & Imatra.

The best experiences connect naturally.

Discover how Lake Saimaa's connected experiences create memorable itineraries. Explore practical ideas for tour operators, from lakeside stays and seal safaris to floating saunas.

02/09/2026

Arctic Sweden, live on screen and connected with the European travel trade. 🇸🇪💻

The Arctic Sweden Digital Summit brought destination, tourism businesses and international travel professionals together for a focused digital exchange.

With 88 participants — 35 suppliers and 53 buyers — and 386 pre-booked meetings, the summit created plenty of opportunities for direct exchange and new business connections.

Participating suppliers had the opportunity to introduce their region and products live, share what makes their offer stand out and answer questions directly from the travel trade.
For buyers, it was a compact way to discover new ideas and get to know the people behind the products.

A big thank you to to Arctic Sweden Visitors Board, to everyone who presented, joined us online and contributed to the conversations!

And while the summit may be over, this is often where the interesting part begins: turning first impressions into new contacts, conversations and future cooperation.

31/08/2026

Tomorrow, it’s time for the Arctic Sweden Digital Summit! 🇸🇪

We’re looking forward to bringing Arctic Sweden directly to the screens of international travel professionals and showcasing the people, places and products that make the region worth discovering.

The digital format gives participating suppliers the opportunity to present their region and experiences live, while buyers can discover new ideas, ask questions and make valuable connections without leaving their desks.

We’re ready. See you tomorrow!

27/08/2026

Finland's largest lake? That's only part of the story.

What makes Lake Saimaa remarkable isn't simply its size. It's the way everything is connected.
Lakes open into narrow channels. Islands give way to sheltered bays. Small harbours, villages and communities are linked by a vast network of waterways.
And that changes the way the region can be experienced.

A morning on the lake can become an afternoon exploring the shoreline, followed by dinner by the water and a Finnish sauna as the evening settles in.

For tour operators looking beyond the familiar Finland classics, the Saimaa Region offers a different kind of product opportunity: nature, outdoor experiences and local life connected by the landscape itself.

In our latest article, we explore why Lake Saimaa is much more than Finland's largest lake and why it deserves a place in your Finland portfolio.
👇
https://hubs.li/Q04smSZg0

On 7 October, we'll take the next step and introduce the region live at NordicStage: Discover the Saimaa Region – Lappeenranta & Imatra.

Everything is connected by water. 🌊

Discover why Lake Saimaa deserves a place in your Finland portfolio. Explore year-round experiences, connected waterways and new product opportunities for tour operators.

19/08/2026

What turns a collection of places into a destination?

Sometimes, the answer is surprisingly simple.

Water connects landscapes and communities. Experiences connect one day of a journey with the next. And the people behind them turn individual products into something travelers remember.

In the coming weeks, we'll be taking a closer look at a region where these connections are particularly visible: Lake Saimaa.

We'll explore the landscape, build a journey through the region and meet the people behind the experiences.

And on 7 October, we'll bring all of those connections together at our next NordicStage:
Discover the Saimaa Region – Lappeenranta & Imatra.

https://hubs.li/Q04sml9F0

Everything is connected.

Over the next few weeks, we'll show you how.

Discover the Saimaa Region in Finland. Meet local tourism suppliers, explore authentic Lakeland experiences and expand your Nordic travel portfolio.

12/08/2026

A Product Manual is more than a brochure. It's a sales tool. Every destination has a story to tell.

The challenge is presenting it in a way that helps international buyers quickly understand what makes it special.
That's exactly what a Product Manual is designed to do.

Our latest Product Manual showcases Gotland, Sweden's largest island, bringing together the destination's experiences, accommodation and practical information in one professional B2B sales tool.

Designed for tour operators, it helps buyers:
▪️understand the destination at a glance
▪️compare products and services
▪️find the right contacts quickly
▪️build itineraries with confidence

The easier you make it for buyers to understand your offer, the easier it becomes for them to sell it.

📖 Explore the Gotland Product Manual here: https://hubs.li/Q04rM_Km0

📩 Curious whether the Basic or Premium Product Manual would be the right fit for your organisation? We'd be happy to discuss the options.