Unicepta

23/12/2024

As the year draws to a close, we pause to reflect on the connections, achievements, and milestones that defined 2024 – especially the recent ones that marked an exciting new chapter for UNICEPTA.

Whether you’re celebrating holidays with loved ones, embracing the with fresh aspirations, or simply taking a moment to , we hope this season brings joy and to all. 🌟

We are deeply grateful for the trust and collaboration of our clients, partners, and colleagues around the world. Together, we’ve accomplished remarkable things in 2024, and we’re looking forward to the opportunities and transformative moments that #2025 promises – for us and for you.

Together with Stagwell and PRophet as well as the outstanding team at the whole UNICEPTA group, we feel more than prepared to tackle the challenges of alongside you.

Wishing you a peaceful end to the year and an inspiring start to the next!

16/07/2024

Die EM hat den übertragenden TV-Sendern starke Einschaltquoten beschert - auch dank der endlich wieder überzeugenden Auftritte der deutschen Elf....

17/01/2024

The Consumer Electronics Show marks the start of a very exciting year for , entertainment, and enthusiasts. Today, we share into the public’s reception of CES 2024.

This year’s broke records in terms of (social) media exposure. Compared to 2022 the event boasts a 120% increase in engagement. When it comes to the number of postings on social media and mentions in print and online media, CES 2024 increased visibility by almost 40% compared to last year.

A great opportunity for consumer brands to capitalize on the high level of media attention. Find out which companies have managed this best.

25/12/2023

A turbulent year is drawing to a close. Between wars, crises, and disasters, it is high time to say thank you. We would like to thank all our employees, partners and customers who have played a key role in making a challenging 2023 a successful one for UNICEPTA.

We wish everyone a Merry Christmas, a peaceful time with your loved ones and a blessed festive season. Enjoy the holidays and we will see you in 2024!

PS: Are you still looking for the right read for snowy days on the couch or a cosy Christmas evening? Then visit https://ai.unicepta.com/3GR8dl9 and download our latest study on sustainability in sport.

24/10/2023

Als Vorstandsvorsitzender von gleich zwei DAX-Unternehmen – Volkswagen und Porsche – genießt Oliver Blume eine sehr hohe mediale Aufmerksamkeit. Bereits seit einem Jahr steht er an der Spitze des Unicepta CEO-Impact-Rankings. Auf Platz...

11/10/2023

Did you know that non-Black POC are represented in only 13% of visual content posted by consumer brands on social media? In our new study we explore the social dimensions of : Diversity & Inclusion

Find out how well marginalized identities are actually represented on the corporate Instagram accounts of leading brands. We answer the key questions:

💡 How much diversity can be found in visual social media content posted by major global consumer-facing brands across industry sectors?
🔎 Where are there opportunities for increased visual representation?
📊 How do marginalized identities intersect with each other in visual content?

Download our report for free here: https://www.unicepta.com/diversity-and-inclusion.html

UNICEPTA's study of visual representation of marginalised people in Instagram content. Sign up now and get exclusive access to strategic insights

11/09/2023

Out of sight, out of mind. At least so it seems when it comes to on social media. Our latest research showed that public attention on climate issues is unfortunately waning faster than you might expect. Social media has become the new battleground for attention as millions of content pieces try to distract us from attending to important issues every day.

For German trade journal prmagazin we explored the during climate debates on social media and explain what communicators must consider in order to sustainably resonate with target groups on and climate issues. Get the latest issue and access to our in-depth analysis here: https://ai.unicepta.com/3Rh1mYp (only available in German)

30/08/2023

We help you to start your day well-informed!

Managing can be a difficult task. In a digital world it is becoming more and more difficult to keep up with what’s relevant. News coverage and online debates quickly spread across the globe. But knowing what moves the world, stakeholders and your customers is vital information for every communications executive in Germany.

The German media landscape still has well over 5.570 trade magazines and publications, so it becomes clear that is a real problem. Especially when you consider this is just print media.

Which is why we proudly present: the German edition of UNICEPTA Topnews. Your go-to source for what’s relevant every day in Germany, the US and China. From policy to business news. Subscribe now and always get the most important news right as you start your day: https://www.unicepta.com/de/topnews.html

24/08/2023

How can communicators draw public attention to urgent ?

Around key climate events we see a rise in attention around climate debates on social media. Unfortunately, this attention cannot be sustained for long periods of time. Even though the urgency of the global climate crisis seems to be omnipresent nowadays, just four days after an event like , awareness days or climate disasters the conversation levels drop by 82%.

To get through to the public with important climate change messages, corporate communicators, scientists, and policy makers must consider timings. But just as important as the right timing is the appropriate choice of words: For clear communication on climate action, communicators should aim to fill the knowledge gap that appears to be greater for adaption compared to mitigation.

If you haven’t already and want to improve the effectiveness of your communication, make sure to download our full study on the of climate discourse here: https://www.unicepta.com/climate-change-research-2023.html

A social listening study of attention dynamics in climate discourse. Download our latest report now for free.

16/08/2023

The industry is facing tremendous change. New technologies are advancing transportation as we re-think . But who’s really driving innovation?

In our new Mobility Innovation Ranking for the second quarter of 2023 we explore the sub-topic of technical innovation. Our and analytics team uncovers the public perception of car manufacturers and analyzed their innovation image.

Find out who’s leading the charge and read the story at MEEDIA (only available in German): https://www.meedia.de/marken/analyse-von-unicepta-automarke-byd-erstmals-vor-bmw-und-volkswagen-cdbf8d8b9724b22afe42164a09bd8b38 or find our full press release here: https://www.unicepta.com/new-mobility-innovation-ranking-for-q2-2023.html