Kaufland Global Marketplace

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How to get 136% year-on-year growth?Here's the (surprisingly simple) answer: go international.🚀🌍 💡 Polish home & garden ...
05/08/2026

How to get 136% year-on-year growth?
Here's the (surprisingly simple) answer: go international.🚀🌍

💡 Polish home & garden specialist Lehmann HG Sp. z o.o. gives the perfect example of how it can be done. The company has turned cross-border e-commerce into its biggest growth engine – generating more than half of its sales outside its home market.

👉With a single registration at , Lehmann unlocked access to a potential 139 million online shoppers across Europe. Once the new marketplaces in Spain and the Netherlands go live, that number climbs to 220 million – and of course, Lehmann already has ambitious plans to tap into that potential as well:

💬"With the announcement of the additional marketplaces, it was clear to us that we would also be expanding into Spain and the Netherlands with Kaufland Global Marketplace. Our experience so far has already shown us how quick and easy onboarding is for additional storefronts, as well as the valuable opportunities that open up."
Tomasz Pogorzelski, Deputy Digital Sales Manager at Lehmann

But while this success story is still unfolding, the look back at the past already shows impressive development.
Read all about Tomasz's first-hand insights on our Marketplace World blog:
👉https://www.kauflandglobalmarketplace.com/en/2026/07/08/success-story-lehmann/

Tomasz reveals how successfully the company is capitalizing on the potential of the international Kaufland marketplaces:
💠+136% YoY sales growth on the Kaufland marketplaces
💠Efficient usage of SPA, vouchers, and seasonal campaigns
💠Leveraging all Kaufland marketplaces
💠Personal, hands-on support that makes scaling across borders feel simple
💠Trust via Kaufland's brand awareness (up to 99%) as key for tapping into new target groups

Congratulations on this great performance and on building a pan-European growth story with minimal extra effort, Lehmann – and thank you for the interview, Tomasz! 👏🤝

€38 billion in market volume. 25.4 % growth forecast through 2030. But these are not the only reasons why NOW is the per...
03/08/2026

€38 billion in market volume. 25.4 % growth forecast through 2030. But these are not the only reasons why NOW is the perfect time to start selling in Spain.👇

🇪🇸 is expanding into Europe's fifth-largest e-commerce market, giving sellers and brands of every size optimal conditions to quickly and easily tap into lucrative potential.

Onboarding has started already, so flip through the carousel to see exactly what this opportunity looks like – and get your offers live on the new marketplace today! 🚀

Sources:
Statista
MarketplaceUniverse

Is that product photo real – or a €15M legal risk?😰💡From 2nd August 2026, the transparency rules of the EU AI Act (Art. ...
29/07/2026

Is that product photo real – or a €15M legal risk?😰

💡From 2nd August 2026, the transparency rules of the EU AI Act (Art. 50) will apply. If you use AI-generated or heavily edited product images that look real labeling is no longer optional.

Non-compliance isn't just a minor mistake – fines can reach up to €15 million.💸

Want to know how to avoid the most common mistakes, and understand your legal responsibility as a seller❓
We've asked Heidi Kneller-Gronen from Bundesverband Onlinehandel e.V. - BVOH for her expert insights and broke it all down in a dedicated blog post:
👉https://www.kauflandglobalmarketplace.com/en/2026/07/23/eu-ai-act-what-online-sellers-should-know-now/

🚀Growing together, for our sellers and brands:Our partner network keeps growing – and with it, the strong, trusted and h...
27/07/2026

🚀Growing together, for our sellers and brands:
Our partner network keeps growing – and with it, the strong, trusted and highly valued partnerships that form the foundation of sustainable e-commerce success.

🤝Whether you're starting your marketplace journey, optimizing existing processes, or expanding into new markets – you're never on this journey alone.

From software, ERP, and shop system providers offering integrations for fully automated selling with , to agency partners supporting sellers with a wide range of services:
👉Our continuously growing partner network has your back every step of the way, helping sellers and brands of every size quickly and easily unlock the full potential of the international Kaufland marketplaces.

💡 The best part:
Many of our partners can help you onboard onto our newest marketplaces in Spain and the Netherlands.
Integrations for example from ...
🔹Base.com
🔹Billbee,
🔹Channable,
🔹ChannelEngine.com,
🔹JTL-Software,
🔹M2E Cloud or
🔹Shoppingfeed.. make onboarding to the new marketplaces faster and more seamless than ever.

Already listing with one of our technology partners❓
Reach out to your provider directly to check if they've integrated the new Spanish and Dutch storefronts – and get on board today!

Still looking for the right partner❓
Find your perfect match on our software and agency partner pages!

Make the most of our partner network – it's here for you!
Use it to streamline your day-to-day business and simplify your expansion across the Kaufland marketplaces.

🙏 A huge thank you to all our partners for shaping the future of e-commerce together with us!

On course for growth in Europe: Christian Rudolph unveils his recipe for international success. 🌍🚀Spoiler: It doesn't ta...
23/07/2026

On course for growth in Europe: Christian Rudolph unveils his recipe for international success. 🌍🚀Spoiler: It doesn't take massive resources – just the right strategy.

As Managing Director, he has led Werkzeugstore24 – a company offering everything professional craftsmen and DIY enthusiasts need, plus a curated range of garden products – to international success on the Kaufland marketplaces.

The key to this success❓
The ease of international expansion with .

👉By gaining straightforward access to multiple countries while managing all product, order and offer data from a single portal, the company significantly increased its reach while keeping the manual effort for expansion low.

In combination with a large, brand-affine target audience, it has grown its marketplace revenue well above the level of its own online shop – now twenty percentage points higher. 📈

And its international growth shows no signs of slowing down.

👇Swipe through the slides to discover Rudolph's first-hand insights on:
🔹Internationalization
🔹Product strategy
🔹Tips for other sellers

🇮🇹 Italian sellers, we rolled out the red carpet for your products!Ready to present them up to 36 million monthly visito...
21/07/2026

🇮🇹 Italian sellers, we rolled out the red carpet for your products!
Ready to present them up to 36 million monthly visitors❓🚀

👉 has partnered exclusively with the ITA - Italian Trade Agency and the Ministero degli Affari Esteri e della Cooperazione Internazionale (Italy's Ministry of Foreign Affairs) to launch a dedicated "Made in Italy" campaign – and we're inviting up to 300 certified Italian sellers to be part of it!

🌍 From Europe – for Europe:
The goal is to promote products made in Italy on the German market and give German customers a secure path to authentic Italian products – further strengthening economic ties between both countries.

What's in it for Italian sellers:
✅Dedicated visibility: A featured landing page on the German Kaufland marketplace showcases products across the categories Kitchen & Household, Home & Living, and Garden & DIY.
✅ Instant trust: ITA certification signals authenticity to German consumers from the first click.
✅Direct access to Germany: Italy's most important trading partner becomes quickly and easily accessible via Kaufland Global Marketplace, the all-in-one solution that helps sellers expand with additional services such as automated translation of product data and legal texts, support with payment processing, and much more.
✅Big potential especially for SMEs: Designed to help sellers of all sizes, not only big brands but also small and medium-sized businesses, tap into the potential of the German market.
✅Room to grow: Just one registration grants access to all Kaufland marketplaces (nine in total) and potentially 220 million online customers.

💬Ferdinando Fiore, Director of ITA's Berlin office, on the value of the partnership for Italian businesses:
Working in tandem with this strong partner, the B2B services offered by the ITA help small and medium-sized Italian companies to tap into new potential in international e-commerce markets.”

💬Gerald Schönbucher, CEO of Kaufland e-commerce, frames the campaign as part of a bigger vision:
"We are the European alternative to the global e-commerce giants, from Europe – for Europe. This special cooperation with Italian state institutions fits perfectly into that vision. We offer everything that small and medium-sized sellers in particular need to open the door to Europe on fair terms, and we're delighted to present customers in Germany with original Italian products."

Ready to join❓
Italian sellers can apply for participation directly through the ITA.
Here’s how it works:👇
https://www.kauflandglobalmarketplace.com/en/made-in-italy/?utm_source=SoMe&utm_medium=organic&utm_campaign=ITA-cooperation&utm_id=ITA

Two weeks of knowledge packed into a single day – that internship was intense!👇Jakob from our partner Movesell swapped h...
16/07/2026

Two weeks of knowledge packed into a single day – that internship was intense!👇

Jakob from our partner Movesell swapped his usual desk for a day at to get an inside look at the internal processes and the platform.

🎯The mission:
Get a fresh perspective to advise active and potential brands – including many well-known names from the Movesell portfolio – even more effectively on selling and brand-building opportunities across the international Kaufland marketplaces.

The agenda was packed:
💡Performance Optimization and Key Account Management with Eleni
💡Insights into Advertising by Kaufland with Frederik
💡Opportunities for brands with the Brand Relations team, presented by Elena
💡Growth potential for the joint virtual regular meetup for sellers and brands, with Matthias

One day, lots of insights – and a partnership that just got even stronger. 🤝
Shared formats like this raise the quality of advice our sellers and brands receive.

Thanks for being there, Jakob, and the trusteed partnership, Movesell! 🙏

€35 billion. 18.2 % projected growth. 15.5 million online shoppers.Ready to tap into the potential❓🚀👉The Netherlands ran...
14/07/2026

€35 billion. 18.2 % projected growth. 15.5 million online shoppers.
Ready to tap into the potential❓🚀

👉The Netherlands ranks 8th among Europe's 27 largest e-commerce markets, underscoring its position as one of the continent's most digitally mature markets – with an online pe*******on rate that's hard to match.
And these aren't the only reasons why is expanding to the Netherlands.

The new marketplace will go live in late summer, but onboarding is already open.

💡Swipe through the slides to discover the potential you can tap into quickly and easily with Kaufland Global Marketplace, and start onboarding now!

Sources:
Statista
Marketplace Universe

09/07/2026

Manche Events besucht man. Andere fühlt man. Der e-Commerce Day 2026 gehört zur zweiten Kategorie – und wir fühlen den Vibe immer noch!

Knapp ein Monat ist vergangen, seit sich die E-Commerce-Branche im Kölner RheinEnergieSTADION versammelt hat. Zeit, zurückzublicken auf zwei Tage voller Austausch mit Menschen, die genauso leidenschaftlich für die Branche brennen wie wir!

Es gab so viele Highlights, dass es schwerfällt, daraus auszuwählen:
🗣️ Speaker, die mit ihrem Expertenwissen und persönlichen Einblicken inspiriert haben
🤝 Networking, das den Grundstein für gemeinsames Wachstum gelegt hat
💡 >100 Aussteller, die neue Lösungen vorgestellt haben
🎤 30+ Vorträge, die Impulse zu KI, Automatisierung, Internationalisierung und vielen weiteren Themen gesetzt haben
📈 Masterclasses zur Performance-Optimierung auf den Kaufland-Marktplätzen
🪩 Eine After-Show Party mit Beats von DJ AUSTIN und einem Livestream des FIFA-WM-Eröffnungsspiels

Was bleibt, ist nicht nur das neugewonnene Wissen – es sind die Kontakte, die Inspiration und das Gefühl, die E-Commerce-Branche gemeinsam voranzubringen.

An alle, die dabei waren:
Danke, dass ihr die 14. Ausgabe des e-Commerce Day unvergesslich gemacht habt! 🙏

Den vollständigen Rückblick findet ihr hier:
👉https://www.kauflandglobalmarketplace.com/2026/07/09/e-commerce-day-2026-rueckblick/

Schaut rein und erlebt den noch einmal mit uns – das ist die beste Art, die Wartezeit bis zur nächsten Ausgabe zu verkürzen!😉🚀

Success in e-commerce is all about having the right partners. This is not a field you should tackle alone – you can grow...
07/07/2026

Success in e-commerce is all about having the right partners. This is not a field you should tackle alone – you can grow much faster and stronger with the right companions by your side.🤝

👉That's why we see the Kaufland Agency Program as an essential cornerstone of our network, working hand-in-hand with agencies to help sellers and brands of all sizes scale both domestically and internationally.

💡 What is the Kaufland Agency Program?
This Program is designed for one core goal: empowering agencies with the exact
🔹knowledge,
🔹exclusive tools,
🔹and dedicated support
they need to confidently guide their clients toward long-term growth across Europe on the international Kaufland marketplaces.

And the network keeps growing – we recently welcomed Amazin and Strent to the program. Great to have you on board! 🎉

We were also especially delighted to meet the team from the new Dutch agency Espresso IT-Solutions in person at the e-Commerce Day! 🎉
The timing of this partnership couldn't be better: with the Kaufland marketplace in the Netherlands launching soon, Espresso IT Solutions is perfectly positioned to help Dutch sellers get started with .🌍

🗣️"Becoming an official Kaufland Partner Agency has transformed the way we support sellers on the international Kaufland marketplaces. Dedicated support and a priority ticketing system mean we can tackle any question or issue swiftly – so our clients spend less time waiting and more time selling."
Nicholas Verzé,
Co-Founder of Espresso IT Solutions

👉The impact of this partnership became clear almost immediately:
within a very short time, Espresso IT successfully onboarded their first sellers onto the international Kaufland marketplaces – who are already actively driving cross-border sales across multiple markets.

And there's no end to this collaborative growth in sight:
the agency has already onboarded its first sellers for the new Kaufland marketplaces in the Netherlands and Spain.
Proof that the right synergy can move incredibly fast!💪

Whether your clients are looking to expand an existing multi-channel setup or tap into the potential of cross-border growth, the international Kaufland marketplaces offer the ideal conditions.

Are you an agency looking to elevate your e-commerce services and open new European horizons for your clients❓
Let's make it happen together.🤝

Explore how we can support your growth journey in 2026 and beyond!🚀
https://www.kauflandglobalmarketplace.com/en/agency-partner-network/?fbclid=IwY2xjawS5juBleHRuA2FlbQIxMABicmlkETB6TkFzZm9ydE5PQldseWY3c3J0YwZhcHBfaWQQMjIyMDM5MTc4ODIwMDg5MgABHjnMYrBWiJmlCGOkHQqfXH1k8k3oXO0KBYRT6CKfomaRrWordGLUMT-wnfCy_aem_AGu2ssC-3SvsV3yl0oc8VQ

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