07/09/2023
Global research isn’t just about asking questions. It’s about making connections, turning respondents into storytellers and ensuring the integrity of every data point collected. Here’s where our interviewers make the difference – the human connection in a CATI interview can increase quality and representativeness:
1. Precision targeting: Interviewers ensure the right person responds by tactfully navigating families or businesses. They use screening questions to ensure there are no ›wrong‹ respondents.
2. Deep Diving: Open-ended questions are a goldmine of data in market research, but they require skill. Our interviewers can probe further when answers are ambiguous, ensuring depth and clarity.
3. Navigating the Interview: Speedlining is a challenge in online surveys where respondents rush through. But with the personal touch of our interviewers, such problems are skilfully mitigated.
4. Recognising Authenticity: Our trained professionals have a knack for identifying ›socially-adapted responses‹, ensuring genuine answers through neutral question wording and a sensitive approach.
5. Consistency is key: Spotting inconsistencies is an art. Experienced interviewers are quick to spot and correct these to avoid unusable data sets.
6. Valuing every voice: Every call we make sends a message – you’re valued. Especially in B2B and B2C surveys, this personal touch can increase customer loyalty.
Let’s celebrate the people who ensure our data are not just numbers, but stories waiting to be told. Hats off to our interviewers who keep the human touch alive in every conversation!
CATI counts.
AMR Advanced Market Research