Question de style, PR Agentur für Beauty und Lifestyle in Deutschland

Question de style, PR Agentur für Beauty und Lifestyle in Deutschland Effiziente personalisierte PR für Lifestyle, Beauty und Accessoires in Deutschland Inhabergeführte Pr Agentur

11/06/2026

Were you there or did you miss it?

In the heart of Brera, Mind Games welcomed last thursday journalists, content creators and top clients to dive into its world and to discover in an exclusive previewtwo brand new franfrances of the perfumer extraordinaire collection!

A few days have passed, but the impressions from Milan are still very much with me.ESXENCE is always an exciting experie...
10/06/2026

A few days have passed, but the impressions from Milan are still very much with me.

ESXENCE is always an exciting experience. It is the place to discover new brands, explore unique creations, and see where the world of niche perfumery is heading.

This year, there were not necessarily any major surprises for me personally. One noticeable trend was the strong presence of brands from the Middle East. While the opulence and richness of many of these fragrances are undeniably impressive and luxurious, my personal taste tends to lean towards something a little more understated.

That said, there were still plenty of highlights. It was wonderful to reconnect with established houses such as Sospiro and Electimuss and discover their latest creations. My favorite discoveries, however, were Pernoire and Casa Far Niente, two brands that truly stood out for me this year.

And of course, ESXENCE was particularly exciting for us because Question de Style had the opportunity to help organize a major event in Milan for Mind Games Fragrance.

More impressions from that event will be coming soon – stay tuned!

Lionora celebrates the irresistible allure of grace, beauty, and wisdom.A luscious burst of fruits and florals melts int...
05/06/2026

Lionora celebrates the irresistible allure of grace, beauty, and wisdom.
A luscious burst of fruits and florals melts into the honeyed, subtly animalic
facets of osmanthus before unfolding into a soft, creamy embrace of sandalwood.
The fragrance captures the passion and romance of new love while reflecting the undeniable strength and depth of true love.

Top Notes: Passionfruit, Tonka Bean, Madagascar Ginger
Heart Notes: Apricot Skin, Osmanthus Delaire, Freesia
Base Notes: Sandalwood, Tonkalactone Captive, Eco Musk™

03/06/2026

Queenside is the embodiment of the moment—a fragrance that lives in the beauty of the present.
Radiant top notes of pear, lychee, and cassis open with freshness and vitality, creating an effortlessly luminous first impression.
At its heart, elegant florals unfold with grace and poise, reflecting confidence and refined sophistication.
The delicious depth of cassis cream adds an intriguing and unexpected richness,
while Madagascar patchouli and oakmoss blend into a warm, subtly smoky accord that lends
timeless elegance and lasting allure. Queenside is a tribute to self-assurance, presence, and the quiet power of being exactly where you are meant to be.

Top Notes: Cassis, Lychee, Pear
Heart Notes: Geranium, Lily of the Valley, Violet
Base Notes: Patchouli, Oakmoss, Musk

SUMMER, REIMAGINED.Not every summer fragrance needs citrus.Sometimes freshness comes from the juicy sweetness of a perfe...
01/06/2026

SUMMER, REIMAGINED.
Not every summer fragrance needs citrus.
Sometimes freshness comes from the juicy sweetness of a perfectly ripe pear.
From luminous lychee warmed by sunlight.
From velvety apricot and vibrant passionfruit bursting with life.
Queenside and Lionora tell two different summer stories.
Queenside is airy and radiant. Pear, lychee and cassis create a delicate freshness that feels effortless, elegant and full of light. Soft florals drift through the composition while musk and oakmoss add a subtle sensuality.
Lionora is warmer, more indulgent. Passionfruit and apricot bring a delicious, sun-drenched sweetness, balanced by sparkling ginger, creamy sandalwood and soft musk.
Together, they capture everything we crave in summer: brightness without sharpness, freshness without citrus, and fruit that feels sophisticated rather than sweet.
Two fragrances.
Two interpretations of sunshine.
Which side of summer are you?

27/05/2026

The gentle and dynamic notes of Blockade create a fragrance that inspires action and growth. Warm notes of leather, oud, and amber invite us to view our weaknesses and vulnerabilities as a source of transformation. A vibrant freshness of mango, spicy pepper, and tomato leaves cuts through what was once impenetrable, opening the mind to new ideas.

Top notes: Mango peel, pink pepper, tomato leaf, Bergamot Capua
Heart notes: Lavender, mango blossom, aquatic cyclamen, star anise
Base notes: Cuir Velours DI, patchouli, Ambrostar, oud

13/05/2026

Vieri, the nobleman who captured Lionora’s heart with grace and skill, transports you to the breathtaking Mediterranean
landscape where their love story flourished. The fragrance opens with touches of crimson lemongrass from Madagascar,
vibrant lemon, and sparkling pink pepper. As the scent unfolds, floral notes of lush peony and camellia tea emerge
against a backdrop of seductive musk, mystical incense, and rich amberwood — reflecting Vieri’s subtle masculinity
and his avant-garde approach to love. Allow Vieri to enchant you with its striking first impression and enduring
charm that stands the test of time.

Top Notes: Madagascar Red Lemongrass, Lemon, Pink Pepper
Heart Notes: Peony, Camellia Tea, Rouge Groseille Delaire
Base Notes: Incense, Musk, Amberwood

SANS VOIR vs. VIERITwo citrus signatures — interpreted in completely different ways. Both start with citrus… yet become ...
12/05/2026

SANS VOIR vs. VIERI
Two citrus signatures — interpreted in completely different ways.

Both start with citrus… yet become something completely different.

SANS VOIR
Fresh sea salt on warm skin.
Sparkling grapefruit cutting through the ocean breeze.
Soft florals wrapped in smoky woods.
Wearing Sans Voir feels like escaping reality for a weekend you never want to end.
Barefoot walks by the coast.
Wind in your hair.
A mind finally quiet.
It’s freedom.
It’s mystery.
It’s the version of you that says yes before thinking twice.
Even with shared citrus freshness, incense and musky woods, Sans Voir wears them differently — lighter, fresher and kissed by the sea breeze.

VIERI
Bright lemon layered over warm amberwood.
Smoky incense melting into soft musk and peony.
Elegant, smooth and addictive.
Vieri feels like confidence without effort.
A tailored look.
Late-night conversations.
The kind of presence people remember long after you leave.
It’s refined.
Magnetic.
Dangerously elegant.
While it shares citrus brightness and smoky depth with Sans Voir, Vieri transforms them into something warmer, richer and undeniably luxurious.
Sans Voir turns heads.
Vieri leaves an impression.
Now the only question is…
Who are you tonight?
🌊
🕯️

29/04/2026

Captivating from the first move, and further enthralling with each move after, the Forward reveals its depth and sophistication as multifaceted subtleties of salt, jasmine, and vanilla join the movement. Regal and daring, yet soft and refined, The Forward goes beyond expectations, a fragrance that sets a new standard.

Salt in fragrance: illusion, not an ingredientIs “salt” really in perfume?No. In most cases, traditional table salt is n...
27/04/2026

Salt in fragrance: illusion, not an ingredient

Is “salt” really in perfume?
No. In most cases, traditional table salt is not used as a fragrance ingredient. Salt itself has very little scent – at least not in the way we associate it with the sea.

So what’s behind it?
The “salty” impression is an accord. A deliberate composition of molecules and notes that together evoke minerality, skin, and sea air.

History
With the development of modern aroma molecules in the late 20th century, perfumery began to create abstract impressions: air, water, skin.
The salty effect emerged from this approach – not as a raw material, but as an idea.

Perception
Salty accords feel:
– mineral and slightly cool
– clean, but not soapy
– skin-like, almost warm
– subtly sensual rather than loud

They evoke:
sun on the skin, a sea breeze, dried salt after swimming.

How is the effect created?
Through the interplay of:
– aquatic molecules for freshness
– warm, ambery notes for depth
– musk for a skin-like feel
– sometimes green or marine facets

Why it feels so modern
Salt lightens a fragrance.
It reduces sweetness, creates contrast, and brings an almost “tran

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