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KittoKatsu Branding

Name: KittoKatsu Branding
Address: Am Wehrhahn 6, Düsseldorf, 40211, DE
Telephone: +4921197175500
Price range: $

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Deutschland
Düsseldorf
KittoKatsu Branding

KittoKatsu. Brand Strategy & Design. Agentur für Markenführung & Design. Wir inspirieren, stärken und gestalten Marken, die unser Leben positiv verändern.

16/06/2026

Loud enough to be heard.
Clear enough to make a point.

We were happy to develop the visual identity for “Sei laut. Sei klar.” an initiative by Medienanstalt NRW supporting media projects that stand up for democracy and social cohesion.
Building on their existing identity, we created a bold typographic framework and dynamic design elements for the call for entries. Because democracy needs voices.
And voices need visibility.

16/06/2026

Loud enough to be heard.
Clear enough to make a point.

We were happy to develop the visual identity for “Sei laut. Sei klar.” an initiative by Medienanstalt NRW supporting media projects that stand up for democracy and social cohesion.

Building on their existing identity, we created a bold typographic framework and dynamic design elements for the call for entries. Because democracy needs voices.
And voices need visibility.

06/05/2026

Before you decide how it looks,
decide what it’s for.

28/04/2026

German/Chinese brand Jooma 美仁 was among the first to introduce plant-based yogurt to the Chinese market.
At the time, plant-based alternatives were still unfamiliar.

The dairy aisle wasn’t. It was crowded,
competitive, and full of visual noise.

The brief was simple:
Make it stand out.
Make its German origin visible.

In China, “German quality” is a strong signal.
But it only works if it becomes visible.
So instead of following category codes,
we made a conscious break.

Because differentiation doesn’t happen in strategy decks.
It happens on shelf.

The result:
Jooma became a distinct brand in one of the most competitive markets, reaching up to 70% market share in its category. And ultimately, leading to a successful exit.

21/04/2026

Since Kuma became the public face of KittoKatsu, many of you have been asking how Ando is taking the news.

With more than 10 years in the agency, he has transcended the need for fame.
He much prefers his current role as the grey, or rather black, eminence behind the scenes.

.kuma

17/04/2026

Sometimes your design becomes a small part of something bigger.

A couple of years ago we designed the logo and identity for the Munich-based life science startup Tubulis, which develops targeted cancer therapies using antibody–drug conjugate (ADC) technology.

Last week the (not so small anymore) company agreed to be acquired by Gilead Sciences in a deal worth up to $5 billion.
We’re very happy for the founders and the whole team and excited to see their work on new cancer therapies continue on a much bigger scale 🙌

07/04/2026

Summer semester 2026.
Back teaching Brand Strategy at HSD Düsseldorf.

Why I do it?
Because designers who understand strategy become better designers. And because most design programs don’t teach three things that actually make the difference:

Brand IP.
Emotional intelligence.
Business understanding.

Or

What a brand owns.
What people feel.
What a business needs.

That’s what I teach. Not because it sounds good on a website,
but because it makes the work better.

25/03/2026

The new year came with a promotion: Kuma is now the public face of KittoKatsu.
Unflinching personality. Questionable empathy. Impeccable taste.

He’ll be talking design, branding, and everything that moves us.
Expect insights. Expect judgment.
kuma

Extra thanks to 💚

19/11/2025

The bespoke logo is the cornerstone of the new lethal cosmetics brand. Bold, distinctive, and instantly recognizable, it captures everything lethal stands for. The tall, narrow letterforms radiate confidence and elegance, while the sharp, fang-like serifs hint at something darker beneath the surface 🧛🏻💜

13/11/2025

The new identity thrives on contrast. It’s beauty with a bite, with soft curves clashing with sharper edges 🧛‍♀️💜

The redesigned packaging builds on a curated spectrum of purples instead of relying on black as primary color, lending it a sense of depth and moody atmosphere.

While the logo boldly takes center stage, it is juxtaposed with elegant, soft typographic details, creating an expressive visual tension.

Adresse

Am Wehrhahn 6
Düsseldorf
40211

Öffnungszeiten

Montag	09:00 - 18:00
Dienstag	09:00 - 18:00
Mittwoch	09:00 - 18:00
Donnerstag	09:00 - 18:00
Freitag	09:00 - 18:00

Telefon

+4921197175500

Webseite

http://kittokatsu.de/impressum/

Benachrichtigungen

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