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VAU Agency World

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Deutschland
Dortmund
VAU Agency World

VAU is an complex digital marketing agency from Ukraine. We provide services in digital strategy, SMM, traffic, website development, design.

We offer our customers not just marketing tools, but effective solutions at the request of the business.

03/11/2022

In short, a successful strategy can be formulated as follows.

➡️ Show up when a person is hungry. If there is a match in terms of time, dish and offer, you will receive a transaction.

It looks simple, but behind it is actually a lot of daily work with traffic and content. Let's talk about these ingredients in more detail.

🖇 Content

📌UGC is the content that your guests make. Motivate its generation in different ways and use it in your content plans. One of the ways is to give a discount for a comment in stories.

📌Visual. With the help of graphic elements, colors and fonts, you will be remembered by the audience. Therefore, the brand book is your everything. And, of course, focus on the appetizing photos/videos of dishes :)

📌 Regularity. Stay connected in the feed. To be seen by as many people as possible, motivate interaction with the content. More often than not, it is enough to evoke a sincere emotion.

📎 Traffic

📌It is worth keeping a balance between the focus on receiving the first transaction and on accumulating recognition.
It is better to run campaigns with different goals at the same time. For example, a person can learn about you from their favorite bloggers, and the next day see an interesting offer at Target and make an order.

📌Don't forget to work with the customer base. Retargeting and mailings are a way to get cheap repeat purchases.

And the most important thing: you need to decide on the image of the ideal client and direct all communication to him through the appropriate tone of voice, offers, and setting up targeted advertising.

Interested in seeing how it works in practice and what results you can get in your niche? Write to us in direct 💜

20/10/2022

Some days ago we published an article on our blog about whether SMM should have an impact on sales.

👉🏻Spoiler alert for those who haven't read: SMM certainly affects sales, but it can't be guaranteed. Except for the case when the SMM contractor works not only with content, but also with traffic.

👉🏻 Why is it still important to work simultaneously with SMM and traffic?

Everything is simple. You invest in cool content, come up with new sections, publish stories every day. And only your mother sees and likes them 🥲 Of course, organic promotion pays off. We have such cases. But if you want a faster result, you should attract targeted traffic. SMM + traffic is a combination that will accelerate the growth of your brand.

The target audience from advertising comes to the page to get to know each other better. They see that the page is full of active life and stays. Periodically watche stories, read your posts, gradually mature and order your services or products.

If you want to get a free audit of your advertising, write a message 💜

04/10/2022

Hello! Nikita, sales manager of VAU 🚀 is in touch

In my work, I often come across questions from clients about sales guarantees when working on business development in social media. This issue sometimes causes misunderstandings between the customer and the contractor. In SMM contracts with most teams, you won't find fixed sales KPIs. And novice freelancers with a check of $200 can assure: "If we make 30 posts, everything will be fine, we will get a flow of clients."

🖇 How do I answer and who is right?

To begin with, you should dive into understanding the role of social media as one of the tools in the digital marketing strategy of a business. Depending on the scope of the project, niche, positioning and budgets, SMM can perform different tasks in the overall strategy.

📌Social networks and all.
For example, a local clothing brand. He posts products on Instagram, advertises on it, and processes orders on Direct. In this case, getting direct sales is the main purpose of the account. And the team should be responsible for the number of leads (but again, not sales - more on that later).

Well, at the most interesting place 🥲 Look for the continuation of the article on our blog on the website — vau.agency ✌️

03/10/2022

We have collected a list of Figma plugins that every designer should have. Our team uses them and we advise you 💜

Don't forget to save the post 🙌🏻

Or maybe we forgot about some plugins? Write your favorites in the comments!

30/09/2022

We are open to different work formats depending on your budget and needs.

📌 Briefly about us
VAU Agency is a team of like-minded people in the field of digital marketing. We generate creativity for brands and match business challenges.

In 3 years, we successfully implemented 158 projects 💥

📌Our services

🔗Digital strategy: we will determine the target audience, analyze the product, communication channels, TOV of the brand, understand the UTP and form effective ways of promotion for your business during the war and after.

🔗Targeted advertising: we will create a flow of potential customers and orders from Google, Facebook, Instagram and Tik-Tok.

🔗 SMM: increase awareness and create an engaged community through content.

🔗Website development: we will create an effective website from scratch: structure, design, layout and additional features. We know how to keep the user's attention and simplify their path to purchase.

🔗Design: we will create identity, printing, packaging, merch, visual communication for social networks.

Write in direct to discuss cooperation!

15/09/2022

We have already written in which cases it is necessary to change the contractor, and now we want to tell you how to organize a change of contractor.

📎 Notify the contractor in advance. To have enough time to complete all processes and prepare documents.

📎 Find a new performer in advance, even before the end of work with the previous one. Then work on the project will not stop.

📎 It may take a long time to collect all accesses and passwords.
Here is a list of things to take away from previous contractors when working with SMM and targeting:

📌 Passwords for accounts in social networks + change them.
📌 Check to which numbers and e-mails these accounts are linked. If they belong to the previous artist, then you need to change them.
📌 Remove management rights on Facebook.
📌 Remove access to Business Manager or to a personal advertising cabinet, as well as to Google Analytics, GTM and other analytics services that have been integrated into the site and social networks.
📌 Take all the materials you made with the contractor (photos/videos).

📎 In order for such situations to be resolved according to the law, be sure to sign the contract 🔗 Legal issues should be treated carefully to avoid problems in the future.

25/08/2022

Just a funny meme! If you laughed, like this post 😅

19/08/2022

"There are never many cases", we thought and collected 6 cases in one post 😅

It's just dry numbers here, but on our website it's a different matter. Each case was described in detail - what started the cooperation, what was done during it, what were the features of the project and our solutions. We are just perfectionists and you can't do anything about it, you know ✌🏻

Link to the site in the profile header. And if you are interested in cases from the niche of your business, write to us in direct, we will pick you up 💜

17/08/2022

The working week is in full swing 😎 We hope you are in a good mood. Wish you a productive day :)

16/08/2022

Let's first understand what a community is. After all, the difference between the audience and the community is quite large 🤘

An audience is simply people who subscribe to you, read and maybe then buy your product.

A community is an audience that loves your product, has become a fan of it and is ready to tell everyone about it.

It is the community that has the most value for brands, because they have a high level of LTV, and even a small number of people can generate crazy profits for a project.

From a marketing point of view, the community is one of the funnels that a user interested in a product should enter.

🖇Situation: a person saw an advertisement for some NFT or coin. She went to the site, got acquainted with the introductory information, tokenomics and project plans.

Then she had even more questions. Where can they be answered? That's right, in other people. A person gets into a community where there is active communication about the project. There she can ask any question, and people who have already fallen in love with this project will tell her the answer.

📌 Where is a community created for a crypto project? Most often, it is done in the form of a chat in Telegram or a channel in Discord. The second has wider settings and various options for gamification of the community and organization of the structure, thanks to which it is possible to involve a person in the project for a long time.

🔗What is needed to create a community?
1. Create unique content on social networks and sell the idea in a way that is interesting to discuss.
2. Attract the audience through various features of the project: awards, giveaways, and more.
3. Connect community managers to the project who will moderate messages and communicate with the audience.

Are you interested in the topic of cryptomarketing? Leave a 💜 under the post!

14/08/2022

Signing a contract during cooperation between the performer and the customer is a must have. What provisions should be there and why contracts at all - we figured it out together with Red Lawyers 🙌🏻

09/08/2022

Storytelling is a copywriting technique in marketing. It affects the mind of the buyer: it captivates, attracts attention and inspires trust.

Okay, so how can you tell stories? So there are four main techniques:

📌 Monomyth
Through the story, we describe the main character's path to a certain goal. He fights injustice, overcomes various obstacles, encounters adventures. But in the end it achieves its goal. The technique is suitable for telling the success story of a company or a businessman.

📌 Mountain
A technique in which the main character also goes up to his goal, but at the end falls dramatically from it... This storytelling technique is good for presenting complex cases, stories about product invention, market conquest - anything where there is tension, battle, failure and the end result.

📌 False start
This technique is interesting because the climax is immediately revealed. And after an unexpected beginning, the story of past and future events begins. The technique can be applied to real-life stories where you or a company did not live up to expectations, but successfully found a way out of situations.

📌 Petal structure
A technique often used in journalism: several stories are woven around the same problem, showing different paths of the heroes. This storytelling technique shows well the history of a business in which several founders later merged.

The last technique is the most unusual, but we love it very much 💜
Want to see an example of its use in stories? Put ➕ in comments :)

Adresse

Dortmund

Öffnungszeiten

Montag	10:00 - 18:00
Dienstag	10:00 - 18:00
Mittwoch	10:00 - 18:00
Donnerstag	10:00 - 18:00
Freitag	10:00 - 18:00
Samstag	10:00 - 18:00
Sonntag	10:00 - 18:00

Webseite

https://vau.agency/en

Benachrichtigungen

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