Admixer

16/06/2026

Introducing Native Builder - a new way for advertisers to create native-style ads from a single set of assets and launch them across standard display inventory. Instead of preparing multiple creative versions for different banner sizes, advertisers can upload one image, GIF, or video, add logo and copy, select the required sizes, and let the platform adapt the creative automatically to fill all standard display formats.

For advertisers, this means:

1. Less time and fewer resources spent on creative production
No need to design every banner size separately. One asset set can be adapted across multiple placements, helping teams launch campaigns faster and reduce manual creative work.

2. Significantly broader campaign reach
Native-style ads are no longer limited only to dedicated native placements. They can now run across standard display inventory, including local direct publishers and marketplace supply.

3. Better campaign performance control
Advertisers can combine the cleaner, more engaging native-style format with post-launch size optimization. If a specific ad size underperforms, it can be blocked on the fly, helping redirect spend toward stronger-performing formats.

Native Builder is now available in the platform, advertisers can use this tool within their trading desks. Description of the features in the article below

Native-Style Ads at Display Scale: How Native Builder Simplifies Campaign Launches for Advertisers

09/06/2026

Latest Admixer Products and Services updates: June 2026

Admixer Ad Platform

The latest Admixer Ad Platform update brings more control and visibility into daily campaign operations: category and key-value targeting, URL targeting checks and presets, native creative templates, audience profiling, external demand statistics, and new inventory product performance widgets. The release helps publishers, agencies, and partners set up campaigns faster, validate targeting more accurately, track demand performance, and optimize inventory with clearer data. Read more: https://blog.admixer.com/admixer-ad-platfrom-new-features/

AI Traffic Optimizer for WL AdExchange

Programmatic exchanges often lose revenue not because demand is missing, but because supply is routed to the wrong demand partners, valuable traffic is under-packaged, and static routing logic cannot react to live monetization probability. To close this gap, Admixer has introduced AI Traffic Optimizer for WL AdExchange - an intelligent decisioning layer that analyzes inventory fit, traffic patterns, and demand probability in real time to route each impression opportunity to the most relevant buyers. For AdX owners, this means smarter supply-to-demand matching, less manual routing work, stronger partner satisfaction, and a potential 15–20% uplift in exchange revenue. Register for demo: https://rtb-stack.admixer.com/ -demo-form

Launch of Data Enrichment Services

Many adtech companies are investing in AI, but the real blocker often appears before the model even starts working: fragmented signals, inconsistent event definitions, and manual data preparation make attribution, audience modeling, bidding optimization, and measurement unreliable. To address these pain points, Admixer has launched Data Enrichment - a service that turns raw adtech data into AI-ready infrastructure by ingesting signals from different environments, normalizing schemas, enriching events with business context, applying quality controls, and preparing outputs for product, analytics, and data science teams.

Read the full article to see how Data Enrichment can help: https://blog.admixer.com/ai-in-adtech-has-a-data-readiness-problem/

26/05/2026

Everyone in AdTech is moving toward AI. Advertising platforms are refining optimization models for bidding, pacing, targeting, and traffic allocation. Measurement companies and advertising agencies are pushing for more robust attribution. Data providers are using machine learning to build better audiences. Across the market, the direction is clear: products are becoming more automated, more predictive, and more dependent on data quality.

But many of these initiatives run into the same problem much earlier than expected. The real bottleneck in most cases is data readiness. That's why we launched Data Enrichment services to help companies to bridge the gap

Data Readiness Problem for AdTech companies - how to prepare data for AI implementation into product and services

07/05/2026

Inventory monetization is becoming more complex - but managing it shouldn’t be.

Over the past few months, we’ve been improving the Admixer Advertising Platform to make campaign setup, inventory packaging, reporting, and external demand monetization more flexible and user-friendly.

These updates are especially relevant for publishers, retail media networks, commerce media platforms, and inventory owners working with multiple properties, custom formats, and different monetization models.

We’ve shared the full overview in our latest blog article. Take a look and see what’s new.

In recent feature releases we improve platform interoperability, campaign setup, inventory transparency, and custom inventory monetization:

18/03/2026

Most Tier-2 and Tier-3 SSPs are stuck in a difficult position right now. Their inventory is often treated as a commodity. They are losing auctions not because of poor supply - but because of weak identity signals.

In addition to this, SPO is reducing the number of paths buyers use, and they are getting cut out. Result? Low bid density, unstable fill rates, and constant pressure on margins.

In the Admixer SSP, we often see a picture where small but high-quality traffic sources often under-deliver on demand due to imperceptible volumes and lack of contextual signals.

So how can they actually scale revenue in this environment?

It’s no longer about adding more demand partners. It’s about upgrading the value of supply. That means:
- Structuring your traffic into curated, high-intent segments
- Increasing addressability through identity matching
- Aligning with demand that is actively looking for unique supply
- Ensuring your inventory is clean, transparent, and trusted
In other words: moving from raw inventory to premium, signal-rich supply.

This is exactly where Admixer SSP comes in. We’ve built a supply upgrade layer designed specifically for SSPs and publishers:

- We curate traffic into high-value segments that buyers compete for
- We enrich it with identity signals to improve match rates and targeting precision
- We activate incremental demand (not overlapping with your existing stack)
- We filter invalid traffic to unlock more spend from quality-sensitive buyers

The outcome is straightforward: Higher CPMs. Higher bid density. Incremental revenue - without disrupting your current setup.
We don’t replace your monetization. We enhance it.

If you’re seeing stagnant CPMs or declining bid rates, it’s time to rethink how your supply is positioned in the market. Reach out to our team - we’ll evaluate your setup and show you exactly where revenue uplift can be unlocked. - https://admixer.com/ssp/

09/03/2026

We’re excited to announce that our team will be attending d3con 2026 in Hamburg — one of Europe’s leading conferences dedicated to the future of digital and programmatic advertising.

As an AdTech provider delivering solutions for publishers, CTV & streaming platforms, retail and commerce media, and operating our own ad exchange, we’re looking forward to connecting with partners who are shaping the next generation of digital advertising.

If you’re attending and want to discuss:
• Publisher monetization strategies
• CTV & streaming advertising infrastructure
• Retail media programmatic enablement
• Supply and demand partnerships

Let’s meet in Hamburg.

📅 March 17–18
📍 Hamburg, Germany

Feel free to reach out to schedule a meeting with our team.

04/02/2026

We’re excited to announce Guido Di Giorno as the new Director of Programmatic at Admixer, who will oversee the Admixer Supply Side Platform.

With 15+ years in programmatic and ad tech, Guido brings deep expertise across product strategy, publisher monetization, and commercial growth. His background in leading cross-functional teams, owning P&L, and building strategic partnerships across Europe and LATAM positions him perfectly to drive the next stage of Admixer SSP’s evolution.

Guido Di Giorno: "I’ll be focusing on taking the Admixer.SSP platform to the next level by making it smarter, more transparent, and more effective for our partners.
I’ll be diving deep into our product roadmap to keep developing an outstanding platform, scaling our global supply with top-tier publishers, and building strategic DSP partnerships that drive real revenue growth."

At the same time, we want to extend a huge thank you to Yaroslav Kholod, who has led Admixer SSP since its very foundation. From building the platform from the ground up to signing partnerships with the world’s largest players, scaling the SSP across all continents, forming a strong global team, and launching new business directions around Admixer SSP — Yaroslav’s impact is deeply embedded in everything the platform is today.

Stay tuned — the next chapter for Admixer SSP is just getting started.

27/11/2025

Admixer launches Creative Studio - the omni-channel creative builder designed for both Advertisers and Publishers.

With 40+ responsive templates, full creative control, and consistent rendering across all major global SSPs, Admixer empowers advertisers to scale campaigns effortlessly while helping publishers protect UX and unlock new high-yield formats.

Whether it’s web, in-app, CTV, DOOH, or retail media, Admixer Creative Studio delivers fast creative production, precise targeting, and premium ad experiences — all inside the Admixer products.

Admixer Creative Studio is the only creative management solution that combines easy-to-use templates and DSP activation in seamless workflow

17/11/2025

Retailers already collect the richest first-party data in the market — loyalty, POS, e-commerce, app behavior — but few successfully convert it into sellable data products.

In this guide, we break down the complete retailer data monetization playbook:
✨ How to turn first-party data into audiences brands will pay for
📊 How to build insight products and closed-loop measurement
💰 Which monetization models generate the most sustainable income
🔌 What tools and processes your retail data stack must include

If you’re a retailer looking to launch or upgrade your capability, this guide explains exactly what infrastructure, processes, and products you need.

Discover how retailers can monetize first-party data by creating audience, insight, and measurement products that boost retail media revenue.

30/05/2025

Next week, Barcelona will host the largest retail and e-commerce event, Shoptalk 2025 Europe. Meet the Admixer product team, presenting solutions for commercial media monetization across on-site, off-site and in-store channels. Make an appointment in the event app if you haven't done so yet