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Sara Gisabella Designs

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Sara Gisabella Designs

Thoughtful brand design with your story at heart + your people in mind.

⋒ Brand Strategy
⋒ Brand Design
⋒ Web Design

17/01/2024

Happy launch day 🥂🪩

Pelvic Potential is a podcast that combines the topics of pelvic floor, women’s health and entrepreneurship between self-employment and motherhood. From experts for experts.

and .daniela.kuenze both have successful businesses and when they began to work on their podcast, they wanted a brand identity for it that is independent of their respective businesses brands and it’s own thing.

We created a look for Pelvic Potential that is feminine, professional but packed with personality.

Congratulations on releasing the first episode today! 👏🏼🥳

14/12/2023

First look at the new brand design for 🙌🏼

The Pelvic Potential Podcast is the new podcast by pelvic floor specialists and .daniela.kuenze where they talk about all things pelvic floor, motherhood and running a business in the female health sector.

Because they both have their own separate brands they asked me to create a new look for their joint podcast that is its own unique thing. They wanted it to be feminine, professional but fun and dynamic.

Can’t wait to show you more!

31/10/2023

Happy Halloween! 👻

Here’s a little throwback to a series of illustrations I did just for fun a while back. I really need to get back into illustrating just the heck of it.

05/09/2023

We all love these inspirational color palette posts that tell us “use these colors for this vibe”. But there is so much more that goes into creating the perfect color palette for your business!

Color psychology is real and important, but choosing the right brand colors is more complex than just picking an adjective from a color wheel.

There are three overarching objectives to consider when creating color palettes:

◯ Functionality

The most important thing to consider when creating color palettes is how the colors in the palette work together. You can choose the most beautiful perfect colors, but if they don’t actually work together harmoniously, it’s going to be very tough to use.

◯ Brand story

Your brand colors should help to paint a picture of who your brand is and what it is about. How can the colors support the story the brand wants to tell? What is your brand personality, and how can the colors help to bring that across? Will your target audience resonate with that?

◯ Competition

When choosing a color palette, it’s important to consider your industry. Are there colors that are typically associated with your industry? How can you use color to differentiate the brand from its competitors?

Do the color palettes I created for this post look great? Sure. But will they work for YOUR brand? Probably not, because they haven’t been created with your brand in mind.

Choosing a color palette is both an art and a science. It takes lots of research, experimentation and a good amount of play to create color palettes that actually work.

Feel overwhelmed with choosing your color palette? Get in touch and let’s work together!

04/08/2023

Are you tired of just following your competitors, trying to catch up?

I partner with audacious entrepreneurs who want to reshape the future with an industry-defying brand.

By weaving craft with strategy, I deliver thought-provoking design solutions that go beyond the usual and compel the right people to notice.

Are you ready to leave your mark with a distinctive brand? Let’s work together!

01/08/2023

The Barbie marketing campaign has been inescapable, wildly successful, and widely praised. And while its impact can’t be denied, I want to highlight the hypocrisy behind the marketing campaign.

While the movie itself presents itself as feminist subversion of the IP, the marketing campaign is anything but. It still promotes the unattainable Barbie beauty standards and collaborates with places and brands that are undermining women’s rights.

Brand values are becoming increasingly important to consumers, that’s why we see an increase in “brand values” used as nothing more than marketing gimmicks. This undermines the genuine desire consumers have to actually see their own values reflected in their purchases.

Your brand values should never be just tagged on because it’s trendy or convenient. They should be rooted in genuine beliefs and you should stick to them when they're not convenient. Defining their genuine(!) brand values is an important part of my process when working with my clients.

One of my own personal and brand values is not to support discrimination. That meant having to say no to a project after I found out the brand owners are not willing to serve LGBTQ+ customers. And not gonna lie, it hurt. I could’ve really used the money, and the project itself sounded great. But nonetheless, I chose not to work on it because it’s against what I want my business to stand for. And I’m not sharing this because I want brownie points or a pat on the back. I’m sharing this because if I, a solopreneur, can do this, a multi-billion conglomerate of Mattel and WB could do it too.

They just choose not to because they don’t actually care.

Now don’t get me wrong, if you enjoy the Barbie movie or Barbie products, that is not the issue at all. Whatever brings you as the consumer joy is completely legit. The issue is that the brand tells us it’s one thing, but sells us another.

25/07/2023

I love finding inspiration in unexpected random places. I was recently watching the Making Of of the Mandalorian and actor and director Carl Weathers dropped a wonderful little nugget of wisdom that stuck with me. He approaches every day with one question:

“What am I gonna learn today?”

Of course he was talking about the production of a high profile tv show, and specifically learning from the team around him (“you can learn something from them and I steal it all”), but I think this a beautiful gem for everyone, and especially for entrepreneurs.

Entrepreneurship can be overwhelming. Whenever you think you have figured it out, a new challenge comes your way. But waking up and thinking “oh god, what will be thrown at me today?” is so much bleaker than “what am I gonna learn today?”

Whether we want to or not, we have to rise to the challenges every day and learn. Sometimes learning means honing our craft with a new skill or technique. Sometimes it means actually sitting down and studying. But most of the time I found it means learning about ourselves and about the people we work with. It means learning by doing and above all by experiencing.

And don’t get me wrong I’m not telling you that you have to reframe every problem into something positive. We don’t need that type of toxic positivity here. You don’t need a mindset shift just because you call a problem “problem” instead of “opportunity”.

But this question simply reminds me to approach the chaos that is entrepreneurship (and life) with less fear and more curiosity. And it is a beautiful reminder to keep our eyes open and learn from the people around us. Whether it’s team members (if you have them), peers, or customers, if we lead with curiosity there’s always something to learn.

So let’s be forever curious and lifelong learners.

What’s something you learned today? Share it in the comments 👇🏼

📷:

20/07/2023

Business owners often invest in the right things at the wrong time. The above roadmap shows the ideal phases of building a strong brand.

Branding is no easy feat. Brands have so many moving parts it’s difficult to figure out when to focus on what. This roadmap is meant to simplify the branding process for you.

I want to emphasize that this is an idealized roadmap. Meaning, if time and money weren’t an issue, this would be the best order for building a brand. But I’m well aware that this is not attainable for everyone, and that’s okay! The reason I’m sharing this is that I constantly see business owners invest in the wrong things or in the right things at the wrong time. And I’ve definitely made my fair share of bad calls too. So, keep in mind that the reality of building a brand is not linear, but this roadmap is meant as a general guide.

To read more about each phase and why this order is ideal in my opinion head on over to my blog to read the in-depth breakdown.

→ saragisabella.com/blog/

(Link in bio)

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