Cyber Lemon, burgetr 58, Frankfurt (2026)

16/06/2021

The FINAL STEP of the situational analysis is to obtain detailed information on the company’s external environment factors, i.e. 🔸 market dynamics:

🔸 market dynamics
🔸 key competitors
🔸 key market trends.

If relevant and useful, put 💛

⛷️ To access the full methodology, click the link in your profile header
Demo version 🆓
If you can’t do it, please contact us 😀

14/06/2021

ANALYSIS OF MARKET CONSUMPTION PATTERNS

Allows a detailed study of market demand and to find free market niches for business development.

In order to obtain comprehensive information on market consumers it is necessary to:
🔹 divide the market into homogeneous segments and study each segment
🔹 assess current buying behaviour patterns in the market
🔹 understand how consumers are used to interacting with the company’s product and competitive products
🔹 understand the key reasons to buy the company’s product

🍋 Get step-by-step instructions
️ 💛 and write “WANTED” or “+” in the comments

11/06/2021

ANALYSING THE COMPANY’S INTERNAL ENVIRONMENT
It is recommended that the strategic situational analysis of a company start with obtaining comprehensive information on the firm’s performance and internal processes.

The analysis of the company’s internal factors consists in assessing:
◻️ the achievement of the company’s current objectives,
◻️ causes of failure to achieve planned results,
◻️ the effectiveness of the current marketing strategy,
◻️ the resources available and examine the key structural issues of the organisation.

🍋 After the analysis, draw a conclusion. Write out a list of the problems you have identified.

🆓 A step-by-step analysis plan is available at the link in the profile header

09/06/2021

START-UP FUNDING
You have an idea, perhaps a working prototype, and you are looking for funding that will allow you to focus fully on your project.

Funding may vary from market to market. The most favourable funding is in Europe.

🍋 Our company helps startups get European funding.

💰 The main sources of funding for startups are:

🔹 A business angel is a private investor, an independent person who provides capital for business development.
Generally interested in participating in the project.

🔹 Crowdfunding is the use of small amounts of capital from a large number of people to fund a new commercial venture.

🔹 Venture capital is equity or loan capital for start-up or growth provided by private investors or specialist financial institutions.

The task of raising investment is very often the most difficult for companies!
If you need help — go to ⏩ in your profile header, there’s a tutorial 🆓

07/06/2021

FAST GROWTH for a start-up is essential.
The investment period cannot last too long.

The money will run out sooner or later, by which time the company should already be stable enough to generate a steady income that covers all costs.
To build a stable growing company, two variables have to be monitored:
✔️ Customer Lifetime Value (LTV, Lifetime Value), which is the total return you get from a customer during their relationship with you.
✔️ Customer Acquisition Costs (CAC, Customers Acquisition Costs) is the cost of attracting a customer. It is the amount it costs a business.

🍋 Who needs a 62-step growth system from idea to scale? It’s already 🆓 there, go to ⏩ in your profile header

05/06/2021

SWOT ANALYSIS 2.3 Conclusions
So, you have already:

🟡 Listed all product strengths and weaknesses through a thorough assessment of internal factors
🟡 Evaluated the main sources of business growth (opportunities) and future risks of existence in the industry (threats) by analyzing the external factors.

Completing the SWOT analysis table:
✔️ Include all factors, and even those whose impact on the success of the company is not obvious.
✔️ Delete unnecessary items
✔️ The table is complete.

🍋 Now you need to eliminate the non-priority and superfluous areas in each field of the table to focus only on the tasks that are important to the company right now.

The step-by-step guide 🆓 is available at the link in your profile header. No fee or registration during the testing period.️️️

20/05/2021

SWOT ANALYSIS 2.2. Opportunities and threats.

🍋 To find opportunities, ask yourself: what factors could increase the company’s profits?

🔹 Expand the company’s reach (new markets , countries or regions of sales, new types of product categories or services).

🔹 New consumers in existing markets (reaching new target groups).

🔹 Increase in frequency of product use by consumers, increase in purchase amount (average bill).

🔹 Meeting a new consumer need by expanding the product range.

🔹 Development of technology and introduction of programmes to reduce company costs.

🔹 Deregulation of the industry by the government, projected introduction of tax incentives and other facilitation of market entry.

🔹 Improved economic stability and increased buying power of the audience.

🔹 Exit of major players from the market and other improvements in the competitive environment for the company.

🍋 In looking for threats, ask yourself the question: what factors can reduce my company’s sales and profits?

🔸 Changes in consumer preferences, values and lifestyles that could lead to product abandonment.

🔸 Increased competition in the market for the company and actions by competitors that could negatively affect the company’s sales.

🔸 Tougher regulation by the government and introduction of legal regulations that increase the cost of existence in the industry.

🔸 Weakening economy and reduced buying power of the audience.

🔸 Rising costs of production, sales and support of the product, exceeding the possible price increase.

✍️ Write down the answers in a column and expertly assess the likelihood of their achievement / occurrence and potential contribution to sales increase / decline.

17/05/2021

SWOT ANALYSIS 2.1

To determine the strengths and weaknesses of your company as accurately as possible:
◾ Write out all the internal factors that could have an impact on strengthening or weakening the competitiveness of the product
◾ Identify which of the factors listed are key for the company to become No.1 in the market.
◾ Assess which factors make your company better than your competitors and which factors make it worse than your competitors.
◾ Fill in your company’s strengths and weaknesses in the table.

An analysis of strengths and weaknesses is easiest to do in a comparative assessment with key competitors.

✅ Product properties. What needs does the consumer seek to solve when buying the product or service?
✅ Level of awareness. The audience’s knowledge of the product or service is an element of trust in the product.
✅ The level of loyalty. A high level of loyalty to the product ensures a high level of repeat purchases and the stability of sales in the long term.
✅ Brand perception. If a product has an image that makes it look better in the eyes of the consumer than its competitors, this is a strength. Whereas negative associations refer to weaknesses.
✅ Consumer qualities. The “good or bad quality” of a product can only be judged by the consumer.
✅ Packaging and appearance. Attractive packaging and design can be a product’s strength if this factor influences the purchase.
✅ The cost of the product. The ability to charge higher prices than competitors without losing customers is a strength of the company.
✅ The range of products. The breadth of the product range can be both a strength and a weakness.
✅ Patents and technology. The presence of a patent or unique technology in a company’s core business is a strength.
✅ Personnel and intellectual capital. Competence should be evaluated and staff productivity should be compared with costs.
✅ Cost advantage. If a company can produce a good or service at a lower cost than its competitors, this is a strength.
✅ Opportunities for investment.

Go to ⏩ in your profile header and test the best business tools!

✍️ Are you using this methodology?

07/05/2021

STRATEGIC MANAGEMENT and one of the most effective tools is SWOT analysis.

Its essence is to analyse internal and external factors of the company, to assess risks and product competitiveness in the industry.

You can make a SWOT analysis not only of your product, but also of the competitors' products, as this tool systematizes all the information about the internal and external environment of any organization.

There are the following types of SWOT analysis:
🔹 SWOT analysis of a firm or manufacturing enterprise
🔹 SWOT analysis of a governmental or non-profit organisation
🔹 SWOT analysis of an educational institution
🔹 SWOT analysis of a specific area: country, region, district or city
🔹 SWOT analysis of a specific project, department
🔹 SWOT analysis of a specific market or industry
🔹 SWOT analysis of brand, product, product or service competitiveness
🔹 SWOT analysis of personality

Based on the SWOT matrix, conclusions on the actions needed 📈 with priorities for implementation and timelines are generated.

Full instructions are available ⏩ in the page description

03/05/2021

BUSINESS MODEL. Let’s talk about a strategic planning tool like CANVAS.

📝 Used to describe business models and suitable for new and established companies.

This one-page diagram showing all the business processes of a company is developed by Alexandre Osterwalder and Yves Pignet.

Kanvas allows you to see the big picture thanks to its clarity (you can google the diagram) and includes:
◾️ Consumer segments
◾️ Key values
◾️ Sales channels
◾️ Customer relations
◾️ Revenue streams
◾️ Key resources
◾️ Key activities (key actions)
◾️ Key partners
◾️ Cost structure

✍️ Complete the diagram and describe in detail each item in this business model according to the CANVAS structure.
Build your model using logical chains:
1️⃣ First we identify the consumers — who are these people?
⏩ Then we determine what values they buy from us and through which marketing channels they receive these values, and how we build relationships with them.
⏩ Calculate revenue streams and the resources we need to do this.
⏩ Then outline the key actions we need to take to make it work.
⏩ Don’t forget our partners and suppliers.
⏩ And in the last step, we look at our cost structure.

🆓 Detailed instructions on Canvas in the test version of WorkBook 2021, which is available at the link in the page description.

26/04/2021

HOW TO DEVELOP A SUCCESSFUL PRODUCT?
If the question is relevant to you, pay attention to the Kotler Model “5 Product Levels”.

Includes levels:
✔️ The level of the key value of the product.
The Core Value itself is the result of purchasing a product. The key value level represents the reason for the product’s existence.
✔️ The level of basic characteristics of the product.
The basic or “the must” refers to the characteristics without which the product is not able to perform its key functions and without which it would not exist.
✔️ The expected level of the product. The set of characteristics expected by the consumer. Or “ideal product profile”.
✔️ Augmented product level — a set of characteristics that are important for the consumer that make the product unique, not similar to the products of key competitors. This means that a brand can grow out of this product.
✔️ Potential product level — a set of possible improvements and modifications of the product that can ensure its competitiveness in the future.
It is necessary to form a long-term vision and strategy for the company’s existing product.

🍋 Even without one level, the product is incomplete and needs updating.

✍️ How many levels does your product have?

23/04/2021

IDEA VALIDATION or the process of checking your offer for its economic feasibility 💰.

Ideas by themselves do not carry business value — only that have been tested in market conditions, suitable for scaling, are good.

You can go from the formation of a clear project idea and its verification in combat conditions on the target audience 💪 with a clear and action plan.

In this post, we will look at one very simple and working tool 🗝.

MVP (minimum viable product) is an early version of your offer that solves at least one customer problem and has the minimum number of product features.

The main purpose of an is to test the interest in a solution you come up with.

Before developing an MVP, you need to go through the validation stage. In this process, you need to involve your target audience.
The goal is to check:
🅰️ How interesting is the offer to people
🅱️ Are they willing to pay.

At the same time, the focus should not be on the product, but on the problems and needs of the audience.
It is possible that such a problem simply does not exist, or people see it differently.

You can get feedback:
◾️ through real interviewing
◾️ online polls in social networks and forums
◾️ creating a landing page

🍋 To put it bluntly, you can design a landing page promoting a non-existent product and, based on conversion rates, determine if it’s worth continuing to develop the idea.

🧾 Idea validation steps:
👌 Determine as accurately as possible who your potential client is?
👌 What problem (or “pain”) does your product solve?
👌 How exactly does your product solve the customer’s problem?
👌 What are the risks of validating your idea? (For example, high advertising budget and operating costs, or complex technological back-end MVP) 🟡
👌 Formulate an offer, create a “‘landing’” page and set up targeted traffic (usually contextual advertising).

How do you test business ideas?
✍️

Cyber Lemon

16/06/2021

14/06/2021

11/06/2021

09/06/2021

07/06/2021

05/06/2021

20/05/2021

17/05/2021

07/05/2021

03/05/2021

26/04/2021

23/04/2021

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