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Uconnectagency, Frankfurt (2026)

17/04/2023

Why motivational content doesn’t help you to gain new coaching clients

Probably you have already learned from Instagram gurus that your content should be a mix of educational, entertaining, motivational and inspirational.

✦ How can you implement MOTIVATIONAL content in your content strategy as a coach to
incite your ideal clients to take an action?

♥️To begin with, I adore motivational content type!

The advantages of motivational content:

✹ quite easy and quick to create (e.g. a Reel or single image with a motivational quote);

✹ potentially resonates with a larger audience thus such posts oftentimes tend to have broader reach and even become viral;

✹ a client’s transformation or your own story can be a fantastic piece of motivational content to inspire your audience and motivate them to achieve their goals.

💫 However, if you want to attract potential action-takers who can transform into your coaching clients and not only “ever-lying on the sofa theorists saving motivational posts”,
your content should be problem/desire aware and help your ideal clients solve their pain points.

📍If you want to unload some tasks from your desk and dedicate more time to your coaching business without breaking your head about your social media content, we have done-for-you social media management packages.

📩 Just drop us a message to learn more!

05/04/2023

What to do if your account got stuck not gaining new followers, nor getting new requests…

🔈It might feel like that your IG account has got frozen - your engagement is as loud as Antarctica, you don’t get anymore any new followers, nor new requests despite of all your active efforts.

💫If this happens, you should review your social media & conteng strategy.

Answering this question will help you to refine your strategy:

• Is your content reaching your target audience?

🗝If not, review your content pillars aka the few key topics you are focusing.

• Do your content topics speak to your ideal audience?

🗝If your engagement is low, it might be the case that your followers don’t resonate with what you post.

💡If so, confuct an additional research on your ideal clients portrait and return to the step 1.

• Does your content serve a purpose (e.g. reach, nurture, sell)?

🗝It will be probably too optimistic to expect something from your IG account, if you post “to post” without any purpose.

• Is your brand voice and visual branding original and recognizable?

♥️Consistent and recognizable branding is another important ingredient to a successful biz/ expert account on socials.

🗝Try to elaborate minimal branding guidelines or ask help from a branding expert.

• Have you been implementing your strategy consistently?

My favorite metaphor is “building your social media presence is a marathon, not a sprint run.”
🗝So you have to focus on a long run goals and stay consistent.

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📍If you want convert followers into customers and your customers to start reaching out to you without spending long hours on social media,

we offer results-oriented social media management.
📩 Just drop us a message!

27/03/2023

How to choose the right social media platform for your business?

Unless you have a full-blown marketing department integrated in your biz structure, the reality is that your biz can’t be on all the social media platforms.

💫If you want to achieve consistent results from your social media marketing, you should FOCUS on one or max two platforms (despite of the popular belief “not to put all the eggs in one basket”).

🔈So how to choose the right platform for your biz?

💡First of all consider:
- Your biz niche and where it is one of the most requested on the platform;
- Your ideal clients online behavior;
- Main content formats of each platform and your preferable ones.

☑️ SAVE this graphic for later!

📍If you want to unload some tasks from your desk and dedicate more to your actual business or simply have more time for your family, we have flexible done-for-you social media management packages including Instagram & Facebook, Pinterest and LinkedIn.

📩 Just drop us a message!

23/03/2023

🔈How can small business survive in the competition?

You might have already heard, that statistically 90% of small businesses fail within the first two years due to lack of funding, unprofessional management, unsuccessful marketing, wrong biz model etc etc
Strong competition heavily challenges small businesses in saturated niches.

💡This is the reason why it is crucial especially for B2C businesses to invest in marketing and branding in order to reach potential customers and stand out from the competitors.

This is when social media marketing can help to broaden the reach and get discovered by your ideal customers.

🗝Almost 70% of marketers use social media to create brand awareness, according to the Sprout Social report 2020.

If that’s NOT enough convincing for you:

💡The most common reason - WHY consumers follow biz accounts on socials is
to learn about new products or services - 57% of brand followers.

Having solid social media strategy in place you can:

💫 Build brand-awarness

🔍 Understand better your target audience

📣 Promote your biz in narrowly targeted groups

♥️ Build a community around your brand

🗝Create trust relationship with your potential customers

✨Gain new and loyal customers

💬What in your opinion can help small biz to survive in the competition with big brands?

📍Follow us to learn more about branding and growth on social media for your biz!

22/03/2023

📣The most common reasons why you can’t increase (yet!) the prices of your products.
🗝And what to do with it.

• You calculated your losses & profits once again and got tempted to increase your prices because your products’ worth is much higher than what you charge.

• Or your are probably planning to launch a new high-priced product.

Scroll the carousel to continue ➡️

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📍If want to sell your products via social media and gain loyal audience and repeat customers,

we offer results-oriented socia media strategy & management and rebranding packages.

📩 Just drop us a message!

21/03/2023

You are scared of your discovery call to convince your prospects to work with you;

• You are uncomfortable talking online about your offers;

• You offer discounts before your prospect asks for it, coz you believe that a lower priced package will be a no-brainer for your client (but it isn’t always the case);

• You don’t even plan increasing your prices or introducing a high-ticket offer…

Does anything sound familiar?

Why does it happen to you and more importantly how can you easily (ok, relatively easily) fix it?

📣One of the most common reasons is that you fail to communicate the VALUE of your offer, you rather focus on the components of your offer/ prices/ who are YOU and not the value or the transformation it will bring to YOUR CLIENT.

🗝 🗝If you start talking about the benefits of your offer, ROI or the transformation you know your clients dream to achieve on early stage - in your content and not only in discovery calls or on your website, you prospects will be already prepared and won’t question your prices.

📍If you want convert followers into customers and your customers to start reaching out to you,

we offer results-oriented social media management and strategy consultations.
📩 Just drop us a message!

20/03/2023

📍The sign that it’s your social media content that blocks your sales
And how to treat it?

📣If your Instagram symptoms are slow and inconsistent sales or no sales at all, you should first find out the reason for the problem to make a precise diagnosis and proceed to the right treatment.

Firstly, you should answer the following questions:

• Does your biz account attract your ideal audience?

• Does your audience genuinely engage with your content?

• Does your biz account reflect your brand’s values and mission?

• Are you comfortable with the content in your biz account?

• Are you consistently posting about your key topics?

• Do you consistently showcase your products or speak about your services?

♥️If you answered YES to all of the questions, you are doing it all right it just takes time to grow your account and nurture your prospects.

💡If you have answered NO to some of the questions, you should review and when necessary change your content strategy.

You might have already google it and read about it… so what new can I tell you about content strategy in a short IG post?

💻Content strategy is not about how often should you post, which hashtags to use, and how to make a pretty feed. It’s also not about copywriting.

🗝Long story short: the key is to find a few core topics that resonate with your ideal audience and tackle them consistently in your account.

📍If you need help to convert followers into customers and grow organically a loyal community, we offer results-oriented strategy consultations.
📩 just drop us a DM

17/03/2023

Shift from I’m stressed and tired of posting on my biz account to It’s fun 💫

💻When it is you who has to run your biz, there is always an overwhelming amount of tasks on your table. If you add there your accounts on different social media platfroms, it is really stressful and tiring to keep up with everything. That’s when content creation becomes a burden.

💡How to swift your content creation from stress to fun?

Just the same as for a private account when you post pics from your holidays and chat with friends.

• On your PRIVATE ACCOUNT you genuinely share smth what you like or what you are excited about.

✨Crafting content for your BIZ ACCOUNT, you create for your audience aka potential customers. BUT this does not exclude that these topics should resonate with YOU and YOUR BRAND.

Especially if you are a service based biz owner and you suffer writing long educational captions about the topics you personally find boring, then your audience will feel the lack of spark in your content and will be less engaged.

🗝 Instead, write about what will resonate with your audience and YOU just the way you speak, and you will see the difference.

• On your PRIVATE ACCOUNT you joyfully chat with your friends and on the BIZ you try to “catch customers.”

🗝What if you also try to approach your followers not (only) as potential customers but also friends (say online friends)? It’s social media after all. When you are not pushing sales but genuinely showing interest in your conversations and speak about your services without the stress of closing a deal, you will sound more natural and inspiring for the people to work with you/ buy your products.

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• If you need guidance to create converting content for your biz, we offer content strategy consultations.
📩 just drop us a DM

16/03/2023

✨Waiting for your post to go viral to start selling?

💫I bet that after reading all tips&tricks about getting viral and unbelievable success stories, you were also secretly hoping that after that viral reel/carousel went viral, you would make dream sales!

📣So let me alert you: !Unpopular opinion!📣

Going viral on Instagram won’t bring you more cash for your biz! If your goal is different from becoming famous on social but growing your biz, making sales, and nurturing a loyal audience then virality should not be your goal.

💡In many occasions viral content brings you only tons of views and some grams of random followers who are far away from your ideal audience aka potential clients.

You will ask me: And what about reach? Sure, you do need “reach” to “reach” your ideal customers but most important you have to be able to sell your offers/products/services with your content on socials.

And here comes the tough love. If your content does not speak to your ideal clients, you won't be able to close sales even when you have thousands of followers.

🗝If you haven’t done it yet, define your customer's portrait and post your coherent intentionally:

• address your Ideal customers with their problems, their struggles, and wins, and their desires.

• Speak clearly about your offer and add a clear Call to Action (one or max 2, don’t confuse people with 4 CTAs or even 5 when you get especially creative).

📍If you feel lost and need guidance
with your content to convert followers into customers and grow organically a loyal community
📩 just drop us a DM.
We offer social media audits and results-oriented strategy consultations.

13/03/2023

Mistake to avoid choosing brand colors ➡️

💡 62-90% of a first impression is due to colors.

Colors alone evoke different emotions, feelings, associations and affect your potential client’s behavior and decision.

💫Want to check it yourself? Dive into the carousel ➡️

📍If you want to grow your business by creating a recognizable brand that sells, we can help!
📩 just send us a DM.

10/03/2023

Why did I decide to start my biz?

📣Spoiler alert! I am not sharing personal content that often!

Being freshly graduated with an excellent academic degree in international law, I unexpectedly decided to leave jurisprudence and build my career in sales and marketing.

Nobody has expected from me that after 8 years in corporate in 3 different countries, I would venture to jump into entrepreneurship.

After having asked so often “why? are you sure? aren't you afraid of instability?”etc I deeply analysed my decision.

Because one thing is when you know what you want and what you are striving for and another is to understand why.

Soooo… Having worked in different multinational companies I missed one thing…

No, it was not the “work-life-balance”…I missed the flexibility and agility in taking biz decisions.
I craved for more freedom to create my own biz on my own terms, implement my thousand ideas and assume all the necessary decisions to make it thrive.
Having said this, it doesn't mean that I wasn’t anxious or afraid.

My first biz venture was a project with a friend in an event industry. Second, together with my husband we founded a separate company for online and hubris events.
💫And then, in 2022 Uconnect marketing agency was born as a result of all my previous experiences.

I am super curious to learn about your path. 💬Share in comments or in a DM,
What made you to start your biz?

📍Follow us to learn how to make your socials work for your biz!

Uconnectagency

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