Pedro Gonçalo Mota Ferreira

13/05/2026

“When you believe in a thing, believe in it all the way, implicitly and unquestionably.” – Walt Disney

17/04/2026

06/04/2026

During the long Easter break a visit to the WOW exhibition was a good reminder that Frankfurt isn’t just a place you live in. It’s a place where the future gets prototyped.

After 15 years in Frankfurt, I’ve become living proof of what defines this city: constant change through exchange.

Trade, ideas, people — Frankfurt has always been a place of reinvention. From medieval fairs to a global financial hub, transformation is part of its DNA.

But Frankfurt today is evolving again.

It’s not just a financial capital, home of ECB, in 2026, as World Design Capital, the city is using design as a tool to shape how we live, work, and coexist — less about aesthetics, more about systems, sustainability, and democracy in action.

On top of that a big reminder: we are Home to DE-CIX— the world’s largest and leading internet exchange points—Frankfurt quite literally powers how the internet flows. Data, platforms, cloud, AI… all intersect here. Therefore: Frankfurt plays a foundational role in the AI ecosystem by acting as a high-performance interconnection hub that enables the massive data flows required for AI training and real-time inference. Indeed, it launched the world’s first fully-integrated AI Internet Exchange (AI-IX) to specifically address the needs of AI agents and workloads.

While all of us use AI on a daily basis for work Frankfurt is quietly becoming a pilar AI infrastructure hub.

23/01/2026

2006–2016–2026 ✨ Same person. Different chapters.

In 2006 — 20 years ago — I was finishing my bachelor’s degree, saying goodbye to Lisbon and the comfort of home, and heading first to Prague, for some weeks, then to Paris, for some months .
That move marked the real beginning of my professional journey and set the direction for a career in International Business and the Media landscape.
The world looked very different back then.
The internet and e-commerce were just getting started. AI wasn’t even a conversation.
I was incredibly lucky to join early and be part of startup growing at lightning speed — one that was later acquired and merged with Oracle, today known as Oracle CX Marketing, helping B2B marketers deliver personalized digital experiences.
For context: LinkedIn was only 3 years old. Meta was 2.
We were early adopters. And, in many ways, disruptors.

In 2016, ten years later, I was already in Germany.The hockey-stick curve of internet, e-commerce, and social media was clearly visible — and I was right in the middle of it.
My responsibilities weren’t that different from today: managing a team of eight, running global media campaigns across multiple regions, working with KPIs that are still relevant now.
But TikTok was only just being created — funny, right?
And once again, AI wasn’t a topic yet.
Many of the people I worked with went on to grow into new roles, new challenges, and new agencies — Mindshare, Dentsu, Havas and beyond.

Ten years is a long time. Now I am with Havas ( natural move and a dream came true). Colors changed. Technology changed. People changed.
But the common thread — curiosity, desire, adaptability, and growth — has always been there. And I suspect it will be for the next ten years too.

Now I’m curious: what will 2036 look like?

14/01/2026

Some snaps at Havas Media

30/12/2025

Ready to step into the new year brighter and stronger 💪 May 2026 be a great year - healthy and fun - for all of us. Keep focused! Keep resilient! And overcome obstacles one by one! There will always be rain and mud but try to enjoy the path to the rainbow 🌈 2026

26/12/2025

Nothing is impossible

23/12/2025

Holidays Reunion 🎄🎅🤶🎁 VFX 2025

31/10/2025

This is how AI sees me

31/10/2025

Digital by nature