She founded her label "Mizaan" right after graduating from German fashion design college seven years ago. In 2016 LEBDIRI STUDIOS was created by the , where Meriem directs campaign fashion shoots and works on the front line of the creative process when it comes to concepts, castings and events. Selma Lebdiri is the younger one of the and the media head of LEBDIRI STU
DIOS, where she directs fashion films and leads the media productions of the agency. In the very first stages of her communication design studies, she founded her own street-wear label UMMAHBRAND which shows her passion for design, typography and her muslim identity. While creating concepts or directing movies she creates content for her YouTube channel.
