AYLAB We’ll cut to the chase. AY:LAB is a brand-centric collective fuelled by curiosity, experience and a burst of creativity.

Simple logic and the drive to question the status quo can elevate your brand to the next level.

Wishing you all a final few days filled with enough moments to make up for the past year, and a more memorable 2022 ahea...
28/12/2021

Wishing you all a final few days filled with enough moments to make up for the past year, and a more memorable 2022 ahead!

05/03/2021

Momentary Vibes

Well that was one hell of a year... and you made it - our sympathies go out to everyone who was impacted by the tragedie...
24/12/2020

Well that was one hell of a year... and you made it - our sympathies go out to everyone who was impacted by the tragedies 2020 brought with it. Our praise though, to everyone who came this far despite of all the obstacles.

We learned so much in 2020, some fortunate and some unfortunate experiences, but at the end of it all, our biggest learning is this:

The power of acceptance, empathy and understanding defeats all challenges.

We are grateful to everyone who helped us see that, and we wish you all a better year ahead!

Enjoy your time off, breathe the nights through and celebrate into a new year!

Happy Holidays from the AY:LAB team!🥂

How do you select color palettes? It’s simple, look around!⁠⠀⁠⠀[Swipe 👉🏼]⁠⠀⁠⠀1. This is the process we use – we find ima...
02/12/2020

How do you select color palettes? It’s simple, look around!⁠⠀
⁠⠀
[Swipe 👉🏼]⁠⠀
⁠⠀
1. This is the process we use – we find images in our everyday lives and extract colors until we find the perfect balance.⁠⠀
i.e. Analytical Branding⁠⠀
⁠⠀
2. This is a process other creatives may use – it is complementing images with color palettes.⁠⠀
i.e. Brand Design⁠⠀
⁠⠀
3. This is not a process. With this, you are working backwards. You have a palette in your head, and you are forcing the image to follow that palette.⁠⠀
i.e. Art

23/11/2020

Now more than ever, we find ourselves appreciating our time. Be it hidden talents, longed for hobbies, outdated networks, career distractions or self reflections - whatever it was, it was time-bound, and that earned our respect.

We spend so much time and effort hunting down perfection . . . Mentally, we associate perfection to symmetry. Its no sur...
01/11/2020

We spend so much time and effort hunting down perfection . . .

Mentally, we associate perfection to symmetry. Its no surprise; we’re raised to believe it. What if we move our perception a little off-center? Would things still be perfect? Would they still be beautiful? We think so.⁠

Apply this to yourself. How do you perceive your personal asymmetry? ⁠

[Let us know in the comments below!👇🏽]

“The first step towards getting somewhere is to decide that you're not going to stay where you are.” ⁠⁠It’s autumn, gold...
19/10/2020

“The first step towards getting somewhere is to decide that you're not going to stay where you are.” ⁠

It’s autumn, golden leaves start to fly...⁠ It’s time to renovate ourselves. Let’s keep creative and creating!

F
21/09/2020

F

We tend to use more words than necessary sometimes, so in a nutshell:If you want engagement, you should consider profess...
28/08/2020

We tend to use more words than necessary sometimes, so in a nutshell:

If you want engagement, you should consider professional design services.

A well-conceived and delicately executed asset not only delivers and clarifies a message - it is the message. Every indi...
27/08/2020

A well-conceived and delicately executed asset not only delivers and clarifies a message - it is the message. Every individual print, then, is a potential brand channel.

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