Creative Digital Strategy

28/11/2012

I'm looking forward to have access to and watch the content of Streams - the first international digital film festival.

21/11/2012

I'm probably one of the last to have found this great Google site with an overview over outstanding digital advertising. Honestly, I didn't find it. My colleague did.

http://www.creativesandbox.com/work

Creative Sandbox by Google is a collection of the coolest, most inspiring campaigns across the web.

10/11/2012

Zero moment of truth (ZMOT) ... a definition.

http://google-cpg.blogspot.de/2010/03/zero-moment-of-truth.html

24/08/2012

Is a promising concept for the future? In my opinion HR people are already doing this on Xing and LinkedIn.

http://hirerabbit.com/beta

HireRabbit is a powerful, easy-to-use social recruiting software. Start leveraging social media to build awesome teams, in mere minutes.

21/08/2012

Adapt this idea to and it would finally make sense. I'd post like crazy!

http://techrice.com/2012/08/15/sina-weibo-to-issue-social-credit-cards/

Sina and China Merchant’s Bank will launch a social credit card for Weibo DaRen users at the end of August. Sina is in non-stop experimentation mode as it tries to monetize Weibo. Here’s the scoop.

21/08/2012

This Tencent app will probably outrun Whatsapp pretty soon. Watch out and try out the English version. Stunning features!


http://techrice.com/2011/09/21/weixin-%E5%BE%AE%E4%BF%A1-tencents-bringing-the-mobile-im-revolution-to-the-mainstream/

Asia loves mobile instant messaging, and China is no exception. For youngsters, the most popular monthly mobile phone contract packages probably include hundreds of free SMS. In addition to SMS, China also has QQ, the decade-old instant messaging that thoroughly dominates the space.

14/08/2012

Talked to Per Håkansson here in New Delhi last night about value creation within our industry. I really liked some the insights from that discussion, which he has documented in his blog:

http://www.perhakansson.com/post/29379677765/how-i-think-about-value-creation

How I Think About Value Creation

14/08/2012

Very interesting use of data to create relevant content for an audience...

http://gigaom.com/cloud/how-indias-favorite-tv-show-uses-data-to-change-the-world/

Satyamev Jayate, one of India's highest-rated television shows, is using data as a means to effect meaningful change. The show's producers are aggregating and analyzing the millions of messages they receive on controversial issues to do everything from planning future episodes to pushing for politic...

08/08/2012

I want this watch!!!!

http://www.kickstarter.com/projects/597507018/pebble-e-paper-watch-for-iphone-and-android

Pebble is a customizable watch. Download new watchfaces, use sports and fitness apps, get notifications from your phone.

06/08/2012

For the Germans.... this is very interesting in terms of improving the digital purchase experience. I believe it's gonna be crucial in the future. What do you think?

http://www.internetworld.de/Nachrichten/E-Commerce/Dienstleistungen/eBay-forciert-Local-Shopping-Beta-Test-zu-Same-Day-Delivery-mit-stationaeren-Haendlern

eBay testet zusammen mit stationären Händlern in San Francisco einen Same-Day-Delivery-Service. Am Sonntag wurde mit einer ausgewählten Zielgruppe ein...

02/08/2012

I really liked this article about the importance of strategy in an increasingly complex digital landscape. Thanx for sharing, Judith!

http://www.collings.co.za/2012/07/entering-the-ongoing-era-of-the-strategist.html

McKinsey management consultancy released a couple of papers in July which essentially said that in times of pervasive, ongoing uncertainty a company’s top management team needed to spend a lot more time, more often on strategy. Problem was that many...

01/08/2012

A must read for everyone who's interested in the disruption of the advertising industry...

http://management.fortune.cnn.com/2012/02/13/nike-digital-marketing/

How the legendary brand blew up its single-slogan approach and drafted a new playbook for the digital era. By Scott Cendrowski, writer-reporter FORTUNE -- Few outsiders have visited the third floor of the Jerry Rice Building at Nike's headquarters. Even