Adtriba

Futureproof Marketing Analysis & Optimization
We enable marketers to analyze all of their marketing Want to learn more? https://www.adtriba.com/imprint/

Adtriba is a SaaS solution for holistic and data driven marketing measurement and optimization. Based on advanced machine learning technologies, Adtriba enables for the analysis of complex customer journeys and marketing activities across all channels – online and offline. Reliable and transparent results thus allow for the optimization of marketing strategies and budget allocations to improve per

formance and increase ROI. With a rapidly growing team of data science experts from all over the world, Adtriba is able to constantly optimize its AI-based methods in light of current MarTech trends, like cookie deprecation and reduced tracking capabilities, providing an independent, future proof and privacy friendly solution. Aiming to bring more transparency to the marketing world, Adtriba was founded in 2015 by marketing intelligence and data science experts János Moldvay (CEO) and Ludwig Ostrowski (CTO). The start-up has collected high funds from well-known investors like e.g. seed & speed and high-tech gründerfond and is listed as one of the most promising AI-Start-Ups by the German AI-startup Landscape. Today many well-known companies from various industries, such as Flixbus, Jochen Schweizer mydays Group, Axel Springer, Medion or Montblanc benefit from Adtriba‘s results. Shoot us a message on LinkedIn or click https://adtriba.com to book your personal demo.

08/02/2022

An diesem grauen Dienstag gibt's wenigstens 'was Spannendes auf die Ohren - Lauscher gespitzt: In der neuen Folge des Datenkasper - Der Selbsthilfe Podcast für alle Daten-Betroffenen ist diesmal Karo Junker de Neui zu Gast.

Karo ist Mitgründerin der Marken Buddy&Selly und Vite EnVogue und Geschäftsführerin bei der Digital-Beratung Etribes - also eine absolute Expertin mit extrem viel Data-Driveness für eine Businesskasperin ;).

Die Hosts János und Lennard haben mit Karo darüber gesprochen...
..👗 👠 wie sie bei Buddy&Selly und Vite EnVogue den 2nd Hand Markt für Luxusmode und Accessoires revolutionierte und wie dort mathematische Modelle die intelligente Preisfindung ermöglicht haben
..🧪 wie bei Etribes das Konzept des Nano-MVPs genutzt wird, um neue Ideen zu testen und objektiv zu bewerten

...💬 wieso neue Rollen 👩‍💻 und viele Gespräche nötig sind, damit eine Organisation wirklich datengetrieben wird
..wieso die Zukunft von einen ganzheitlichen Ansatz benötigt, wenn 🍪 Third-Party-Cookies "tot" sind

Den Link zur Folge findet ihr in den Kommentaren - produced by Podstars by OMR. Viel Spaß!

03/02/2022

Letzte Woche stand unser CEO und selbst einer der Hosts des Datenkasper - Der Selbsthilfe Podcast für alle Daten-Betroffenen János Moldvay mal wieder als Gast hinter dem Mikrofon🎙️. Im "Digital HeroeZ Talk” stand er Lena Saldern zu den Themen (MMM) und Rede und Antwort, u.a. zu folgenden Fragen:

➡️ Was sind die genauen Vorteile von MMM? 🎯
➡️ Welche Unterschiede zu anderen gibt es? 🧐
➡️ Für wen eignet sich und welche Voraussetzungen braucht es? 📊
➡️ Welche Prozesse sind zur Implementierung notwendig? ⚙️
➡️ Wie funktioniert die Methode überhaupt und welche statistischen Verfahren stecken dahinter? 📈
➡️ Wie bringt man mit MMM alle - Offline und Online - zusammen? 🖇

Den Link zur Folge findet ihr in den Kommentaren - verfügbar überall, wo’s gibt. 🎧 Hört rein und abonniert die Digital Heroez für noch mehr spannende Insights!

Habt ihr Fragen, Anregungen oder Feedback? Lasst wie immer gern' Kommentare da. 🤙🤗

01/02/2022

New article on our Adtriba Blog! 📃

Find out how enables marketers to analyze the full marketing mix - online and offline.

Working as a these days is a very complex task. A variety of channels, different measurement tools 🔧 and tactics 📊 are available, while at the same time data access is limited due to cookie deprecation and privacy regulations from . 🙆

are especially hard to measure and quantify, and the complexity of external effects (such as weather 🌤 or seasonality 🎄) is easily ignored.

There are already well established measurement methods such as and , but they do have their limitations. is working with aggregated data from marketing tactics 📺 and runs on user level data from online activities. 💻

In order to really navigate on a strategic level with marketing budgets and optimize your campaigns 📈 on a more granular level, a unified approach is necessary. 🔗

This is where Unified Marketing Measurement comes in to bridge the gap between the existing methods, allowing for a holistic view. 🌐

The comprehensive approach enables to…

✅ …Understand micro-level journey insights 🎯 while keeping an eye on the big picture
✅ …Accurately measure the impact of offline marketing and external factors on online activities
✅ ...Use these insights to optimize allocations & campaigns and leverage ROI - all at the same time

Are you curious 🔍 to see how Adtriba’s Unified Marketing Measurement Technology works and not afraid of some technical details ⚙️and calculation examples? Find the link to the article in the comments below - happy to hear your thoughts as well. 🤗

27/01/2022

Free measurement tools offer marketers a ton of rule-based attribution models.

What they don't tell you is that there is not much difference to which one you pick. All rule-based models are applying some sort of assumption and remain unflexible.

Even data-driven attribution models from the big players have a tendency to attribute in favor of their own platform.

Make sure, you take care of your marketing measurement with an independent, data-driven solution.

25/01/2022

Im Datenkasper Podcast geht es diesmal um ein ganz besonders spannendes Thema: 🧠 Künstliche Intelligenz ( ) in der Krebsdiagnostik 🔬 - denn zu Gast war Mindpeak CTO & Co-Founder Dr. Tobias Lang.

In der KI promoviert, bei Zalando die ersten Recommender-Systeme entwickelt und vor vier Jahren Mindpeak GmbH gegründet - Tobias ist ein absoluter Experte im Bereich . Interessanterweise hatte er auch wesentlichen Einfluss auf unseren Algorithmus bei Adtriba GmbH.

Das Hamburger Start-Up Mindpeak entwickelt ein AI-basiertes System, mit dem Patholog:innen bei der Bildanalyse Krebszellen 10 mal schneller und mit einer höheren Genauigkeit identifizieren können. 🔎 Eine lebensrettende , wenn man den notorischen Mangel an Patholog:innen bedenkt.

In der heutigen Episode erwarten euch folgende Themen:

➡️ Die Entwicklung von Machine Learning und AI im E-Commerce
➡️ Wie Mindpeak durch AI den Prozess der Krebsdiagnostik revolutioniert
➡️ Wie Künstliche Intelligenz lernt und mit welchen Daten sie trainiert wird
➡️ Wie das Business Model des AI aussieht

Wie immer findet ihr den Link zur Folge produced by Podstars by OMR in den Kommentaren. Reinhören, abonnieren, weitersagen!

20/01/2022

Our CEO János Moldvay shared some interesting facts about the feedback culture and experiences with respective tools and methods in our company on LinkedIn. Here are his thoughts and advice:

Since many of us are working in 🏠👨‍💻 we wanted to get a sense of how engaged our team is and what they really want. We recently experimented with a platform called Officevibe. Getting feedback directly 📣 anonymously through a digital tool seemed efficient.📊 But when looking at the results and trying to interpret them we realized that using a tool to collect feedback wasn’t a good idea.

❌Interpreting the numbers wasn’t straightforward. We were unable to determine whether below-average values within a team were due to the opinions of all or perhaps just one employee
❌It gave our colleagues the impression that we prefer anonymous feedback 🙈
❌It wasn’t possible to follow up on these anonymous opinions

We quickly (re-)learned that there aren’t any shortcuts in creating a feedback-orientated way of working together. Feedback is an essential part of Adtriba’s operating system🔑. Frequent, personal and productive feedback allows us to improve 🚀 as an organization and individually through learning from each other 🤝

The inspiration 👨‍🎓️we got for making feedback such an important part within our company came through books 📚such as "Radical Candor" by Kim Scott or Reed Hastings’ "No Rules Rules" and coachings.

As a technical and quite pragmatic company, we love discussing engineering- ⚙️or algorithmic-problems and developments. 📈That’s why it was important for us to make it very explicit: Every 1:1 meeting should start with feedback rather than technical topics.👆

Obviously, we are not perfect at this and there’s potential for . But after practicing this consistently we're happy to share some 🤙🎯

👉Start giving feedback immediately & make it a regular practice in 1:1 meetings, even if it feels odd at first
👉We start every 1:1 with 3 active questions: “What should I (1) "stop doing" (2) "start doing" and (3)"continue doing"....to make your life at Adtriba easier
👌Adhere to the 4A feedback rules (from No Rules Rules): 💁Giving: Actionable & Aim to Assist, 👂Receiving: Appreciate & Accept (or discard)
👉Say “thank you” with sincerity. You and the provider must understand that the reaction to the feedback is entirely up to the recipient.
🦺Clarify that it’s completely safe to give feedback and in no way puts the colleague's job in danger.
✔️ Feedback is not optional: make it explicit that you expect everyone in the team to give feedback and speak up
😎 Don’t please your boss: It should be seen as being disloyal to the company if feedback is not given that could help the company to improve.
🙊 Don’t gossip: Only say about a colleague what you will say to their face.

What are your thoughts on this? 💭 What is your experience with implementing a feedback culture? 🤗🤙

18/01/2022

You might have already read about it in the news (see links in the comments): Austria’s 🇦🇹 Data Protection Authorities ruled that is violating . 👨‍⚖️

Why?
➡️ Web visitor’s IP information is sent to 🇺🇸 US servers while fails to provide an adequate protection of surveillance and access by U.S. intelligence agencies
➡️ IP addresses (and other tracked personal data) could possibly be linked to logged-in Google user’s, which thus enables the re-identification with ID’s and thus violating GDPR

🚫 What does it mean?
➡️ This does not make all Google Analytics implementations "illegal" or "banned" in the EU all of a sudden.
It rather means that using GA needs to be communicated 📣 transparently to web visitors and requires their authorization in terms of a proper

❗How should react?
➡️ First of all, don’t panic or freak out 😱! GDPR and article 5 are not a “new challenge”, the industry has already set the course and tools are at hand to handle this 🔧
➡️ If you haven't already done so, now is the time to make sure your and is set up in a way 🔒:
✅ Check your consent management
✅ Potentially consider other platforms that don’t share the same problem (e.g. Motomo) 📊
✅ Consider moving to server-side-tracking (in contrast to client-side-tracking) for higher data quality while integrating consent management

And probably the most common sense but relevant and fair advice of all - treat your web visitors’ 👩‍💻 and customers’ data with transparent communication to ensure trust. Further, keep in mind - this is a current ongoing discussion between data authorities in Austria, the EU 🇪🇺, and its member states - legally binding rulings are yet to be finalized.

How do you think businesses currently using Google Analytics will react in response to the Austrian DPA's decision? Will they adjust their existing GA services or switch to other providers?

13/01/2022

New article on our Blog! 🗒️

With regards to tracking and restrictions,🚫🍪challenges and 🆕advertising trends and features we have taken a closer look at what’s new for and this year. 🧐.

The big topics are 🎯 in Ads and Tech and 🦾 - for Collection and Management as well as for and . 📈

Read the article and learn about:

➡️ New advertising features in Social Media & co. 📱
➡️ Smarter management options ⚙️
➡️ What Marketers have to take care of now to be well prepared 💯
➡️ Why and Aggregated Data are the key to success 📈
➡️…and which techniques can be used to leverage them in a and way ✔️

Find the link to the article in the comments and leave your thoughts if you like! 🤗🤙

11/01/2022

🎙️Folge 17 des Datenkasper-Podcasts out now!

Fast jede/r von uns wurde beim Einkaufen 🛒 wahrscheinlich schon einmal nach einer 🤝🎁 Mitgliedschaft gefragt - und viele zücken die Karte oder öffnen die App direkt. Denn mittlerweile nutzt jeder zweite Haushalt PAYBACK aktiv und ungefähr 6% des gesamten deutschen Einzelhandelumsatzes werden über die Payback-Karte getrackt und incentiviert (sowohl stationär 🏬 als auch 💻) - eine Hausnummer! Heute zu Gast bei den Hosts János Moldvay und Lennard Stoever ist ein Mann, der weiß, was sich hinter den Punkten verbirgt: Nico Winkelhaus, Head of Digital Marketing bei Payback.

💡In dieser Folge erfährst Du..
..📊 was hinter dem wahrscheinlich spannendsten deutschen Datenschatz steckt ..💰 wie Payback eigentlich Geld verdient ..⛽ was dein Tankverhalten über dein 🛍️Einkaufsverhalten aussagt ..📲 und Nico erklärt die Entwicklung vom Plastikkarten- und Papiercoupon-Bonussystem zur drittgrößten -App Deutschlands

Wie immer: Reinhören 🎧 und abonnieren lohnt sich: Den Link zur Folge gibt's in den Kommentaren. Produced by Podstars by OMR.

09/12/2021

The Marketing industry has been talking about the future of 📊for a while now. Tracking restrictions and data privacy laws are causing uncertainties and Marketers are justifiably questioning 🙆 the use of data-driven technologies like .

MMA Global just recently published an interesting study under the title “MTA is dead, long live MTA” that sheds some light on the situation. The Study questioned 250 Marketers, including AT&T and GM - only 40 % of them are currently running an MTA solution and 30% are planning to implement it within the next year. And as the study correctly states: Inaction is not an option. And here's why: 🔑

🔹 MTA is vitally essential for all C-Level decision makers: A key part of for strategic media- and across online and offline 📈

🔹 The future is a unified measurement approach, where (MMM) and MTA feed off each other in a virtuous loop 🔁

🔹 MTA has been evolving - privacy preservation now becomes possible with data analysis in

🔹 MTA is an adaptable methodology - smart tv’s collect data digitally, MTA now enables to reflect even TV Data 📺

At Adtriba, we love the challenge of constant change and innovation to enable companies to set up future-proof marketing analytic processes 🎯. That’s exactly why we are not only working on improving our MTA but in parallel enhancing our MMM solution and also on merging these two approaches into .

07/12/2021

Heute gibt's wieder eine neue Folge Datenkasper - Der Selbsthilfe Podcast für alle Daten-Betroffenen.

Und erneut gibt's eine Premiere 🎉: Der erste 🥇Erstligist der Fußball-Bundesliga zu Gast bei János Moldvay und Lennard Stoever.

Eike Humpert, Leiter Digitalisierung beim VfL Wolfsburg und ehemals bei 1. FC Union Berlin, hat mit den Hosts darüber gesprochen...
..welche Unterschiede es zwischen einem Verein, der zu einem der größten Autohersteller 🚗 gehört, und einem Bundesliganeuling wie Union Berlin, gibt - auch bzgl. Digitalisierung und Umgang mit Daten
..warum Fußball-Vereine sich zum Thema "Digitales Kundenerlebnis" mit Unternehmen wie Amazon und Zalando messen müssen 🛍
..was einer der Faktoren für nachhaltigen, sportlichen Erfolg im schnelllebigen Profifußball ist ⚽
..und für alle NFT-Kritiker deckt er auf, welche Potentiale NFTs und Plattformen wie Sorare und Fanzone für den VfL Wolfsburg darstellen 💶

Diese und weitere Themen in der neueste Folge des Datenkaspers - produced by Podstars by OMR - den Link gibt's in den Kommentaren und die Folge erscheint überall, wo's Podcasts gibt.

Reinhören, abonnieren, weitersagen!

02/12/2021

For marketers, smart budget planning is key. Our new solution Adtriba Sphere helps clients like to allocate their marketing budgets effective and effortless. How? Check out the replay of the Sphere product launch ▶️ link in the comments!
Limited Freemium seats are available. 😎

Adresse

Hoheluftchaussee 112
Hamburg
20253

Webseite

https://www.adtriba.com/#demo

Benachrichtigungen

Lassen Sie sich von uns eine E-Mail senden und seien Sie der erste der Neuigkeiten und Aktionen von Adtriba erfährt. Ihre E-Mail-Adresse wird nicht für andere Zwecke verwendet und Sie können sich jederzeit abmelden.

Service Kontaktieren

Nachricht an Adtriba senden:

Verknüpfungen

Wollen Sie Ihr Service zum Top-Werbe- Und Marketingunternehmen in Hamburg machen?