01/06/2026
Yin, Yang, and Jan. For obvious reasons, Herr Kruse wasn’t involved in creating the Yin and Yang symbol, but it would have been a perfect match. The world-renowned brand follows his mantra exactly: a brand needs tension, he says—like fire and water. It should be well-centered, yet dynamic and adaptive. It must breathe the Zeitgeist while remaining timeless, like a well-crafted piece of furniture, the elevator music of Miles Davis, or a portrait by Katz. Being a virtuoso with the Ryoba saw (両刃), he is used to handle two cutting edges. Whether working with wood or a brand, he always manages to transform the vague into meaning and form. And honestly (snap!) our Herr Kruse is a very charming man. Yin, Jan, and ex occidente lux.
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