ECDB

ECDB provides eCommerce market intelligence based on billions of real transactions. ECDB is your business partner for eCommerce Market Intelligence.

Our data model transforms billions of real-life transactions into into clear insights. With ECDB, you can better understand your market, competitors, and potential customers. Benchmarking KPIs or comparing retailers has never been easier than in our intuitive data dashboards. ECDB is trusted by global eCommerce leaders such as Amazon, Zalando, Alibaba, and eBay. Because we deliver reliable Market Intelligence based on billions of real transactions.

21/10/2025

Amazon Competitors in Europe: A Split in the Center 🗲

While Amazon holds the #1 position across much of Western Europe, its dominance isn’t universal.

According to ECDB data, the North American giant is challenged in Central and Eastern Europe: local players like Poland’s Allegro or the Dutch-Belgian Bol.com outpace Amazon, and emerging low-cost giants from abroad are making inroads. 📈

For eCommerce brands the takeaway is clear: Europe isn’t one monolithic market – tailor strategies region by region. 💡

Find the full article here: https://ecdb.com/blog/amazon-competitors-in-europe/5140

21/10/2025

Temu Achieves €3.4 Billion GMV, Enters Germany’s Top Five 📊🏅

Temu has entered Germany’s top five online marketplaces in 2024 with an estimated €3.4 billion in gross merchandise value (GMV), marking a nearly fourfold increase from the previous year 🔥.

According to the EHI Retail Institute and ECDB, the Chinese eCommerce platform achieved remarkable growth 🚀, strengthening its position among leading players such as Amazon, eBay, Otto, and Zalando.

Temu’s strong performance reflects its rapid expansion in Germany’s online retail market and highlights the growing influence of international marketplaces in shaping the country’s eCommerce landscape.

Find the full article here: https://ecdb.com/blog/temu-entered-germanys-top-5-marketplace-ranking/5145

21/10/2025

Prime Big Deal Days Show Slower Growth in 2025 📆

Amazon’s Prime Big Deal Days 2025 are expected to reach about US $10.2–10.3 billion in GMV, showing only modest year-over-year growth of 2–3%.

Once a major sales driver, the event is losing impact as global shoppers turn to competing discount campaigns like Singles’ Day, Black Friday, and Cyber Week 🛍️. The overlap with these large-scale promotions has diluted Prime Day’s exclusivity and appeal.

Despite this slowdown, participation levels remain strong, and sales volumes continue to grow slightly, indicating that while Prime Day’s dominance is waning, it still holds an important – though smaller – role in Amazon’s overall sales strategy 🎯.

Find the full article here: https://ecdb.com/blog/diminishing-relevance-amazon-prime-day-gmv-in-october-2025/5150

21/10/2025

Top 10 German Online Stores 2024: Stability Meets Fresh Competition 🏆📊

The 2024 EHI Retail Institute and ECDB study highlights key changes among Germany’s top 10 online stores 🛒.

Amazon continues to dominate with €15 billion in net sales 💰, far ahead of competitors. However, growth among the leading players has slowed, with most posting only modest increases. New entrants such as Shein, Rewe, and Shop-Apotheke made strong gains, replacing H&M and Lidl in the rankings. Shein climbed to seventh place with €1.12 billion, while Rewe and Shop-Apotheke both exceeded €900 million.

Find the full article here: https://ecdb.com/blog/top-10-online-stores-in-germany-study/5144

21/10/2025

Germany’s eCommerce Landscape Reawakens ⏰

Germany’s eCommerce market is set to recover after two years of stagnation ⏳, with the top 1,000 online stores expected to reach €84.7 billion in net sales by 2025 📈.

Growth slowed following the pandemic-driven boom as inflation, cautious spending, and economic uncertainty affected consumer behavior. However, recent data indicates renewed momentum, signaling a return to steady expansion.

While growth rates are lower than the pre-pandemic highs, this rebound marks a transition toward a more stable and mature eCommerce environment 📊.

Find the full article here: https://ecdb.com/blog/german-market-overcomes-2-year-slump-with-eur84-7-billion-net-sales-by-2025/5142

21/10/2025

TikTok Shop leads global fashion market.

Douyin, TikTok Shop's Chinese sister company, is on track to become the world’s leading online apparel platform by 2026 📈, driven by its powerful mix of short videos, influencer marketing, and live commerce.

In 2024, it ranked third globally, rapidly closing in on current leaders Tmall and Pinduoduo, whose growth has slowed. Emerging players Shein and Temu, the latter with a 285% growth rate 🚀, further intensify competition in the fast-evolving market 🔥.

Meanwhile, traditional giants Amazon and Walmart remain important but are expanding at a slower pace, paving the way for Douyin’s ascent.

Find the full article here: https://ecdb.com/blog/douyin-is-to-become-the-number-one-in-global-online-apparel-by-2026/5141

21/10/2025

Regional Strongholds in Global Shop Software Markets 💻

Shop Software providers show clear regional concentration across global eCommerce markets.

Shopify leads worldwide with 14.6% of online stores 🛒 running on its platform, followed by Magento at 9.2% and WooCommerce at 6.1%, the latter dominating in Southeast Asia, Africa, and Eastern Europe 🌏. VTEX has secured leadership in Latin America, particularly in Brazil, Argentina, and Peru. PrestaShop remains strong in Europe, especially France, Spain, and Portugal – supported by its multilingual and multicurrency features.

These patterns reveal that while some platforms achieve global reach, others gain market share through regional specialization.

Find the full article here: https://ecdb.com/blog/regional-concentration-of-shop-software-providers/5133

21/10/2025

Steady Purchases, Rising Sales in Germany’s Personal Care Market 📈

The German personal care eCommerce market shows steady revenue growth, but purchase frequency per buyer remains limited. 🛍️

While platforms like Sephora saw revenues rise from $19 million (2019) to $90 million (2024) 💰, customer purchase frequency slightly declined to around 2 times pear year. In contrast, Flaconi and Douglas experienced modest gains, reaching 2.6 and 2.4 purchases per year, respectively.

Overall, the sector’s expansion is driven by growing online adoption and product variety rather than more frequent shopping.

Find the full article here: https://ecdb.com/blog/purchase-frequency-in-german-personal-care-market/5143

20/10/2025

Temu Ranks Among Top 3 in Central and Eastern European Countries 🌍📈

The Chinese platform Temu has surged into the Top 3 in 10 Central and Eastern European markets, marking a major shift in regional eCommerce dynamics. 🛒

With a strategy built on ultra-low prices, wide product range and direct-from-factory supply, Temu is challenging established players. Find out what that means for established eCommerce players in our ECDB blog.

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